Planit

Last week, Planiteers attended the 2024 The American Institute of Architects (AIA) Conference in Washington DC. We visited our clients, checked out the latest in architectural trends, packed blessing bags for those in need, and even took a puppy break 🐶

🥇 We’re proud to share our latest work for LifeBridge Health. We had two weeks from concept to release to craft a story fit for an Olympics launch. And you could say we stuck the landing. Using previously unreleased footage, we created a spot that both embodies the spirit of the Olympics and the quality of care LifeBridge delivers to its patients. If you’re keeping score, it’s a perfect 10. See more of Planit's award-winning work here: https://bit.ly/3yYkzqF

An inclusive digital world starts with accessible digital content. Does your website pass the test? Some common inaccessibility indicators are ↘️ ❌ Poor color contrast ❌ Lack of “alt text” on images ❌ No captions on videos Learn more about creating content that is accessible to all here: https://lnkd.in/e5Bsc3Xz

We are so excited to celebrate Renae, as this month’s TKO Award winner! Renae hit the ground running from day one, taking on projects at any stage with ease. She delivers stellar concepts and keeps the team engaged. She has a can-do attitude that makes her a standout star at Planit 🌟 We are #PlanitProud to have Renae on our team!

Planit PR was the key ingredient to Current Backyard’s searing success at CES. No stranger to disruptive product launches, the team orchestrated an immersive experience featuring a tech-forward booth, live product demos, and Celebrity Chef Esther Choi. And the results are hot 🔥 "Best of CES" accolades from USA TODAY 800M+ PR impressions 4464% increase in website traffic the week of and after CES 2024 94 PR Backlinks to currentbackyard.com 3K Social Media engagements with PR Placements 900K+ Organic Social Media Impressions Get the rest of the sizzling story here: https://bit.ly/4eVadsf

Go fourth 🎆 Enjoy your day 💚

Planiteers joined fellow marketing professionals at the AMIN Integrated Conference in Louisville. After a little bourbon and a lot of brainstorming, here are our key takeaways: 💻Technology is a double-edged sword - technology can streamline your messaging, but too much noise clutters the media landscape. 🌟Brand stories still have power - a well-crafted narrative can make a lasting impact on your audience. 🗓️Don’t count out older demographics - we love Gen Z, but they’re not the only valuable marketing audience. 💡Spark creativity by embracing failure - fail fast, and learn from it! Read more here: https://bit.ly/3zqL3kY

Christine is the wizard behind the curtain who keeps everyone at Planit on track (and on time!). Christine’s organization and work ethic make keeps everyone at Planit on track. We’re #PlanitProud to have Christine on our team!

Last week, Planit hosted students from ¡Adelante Latina! a free, after-school academic enrichment and college access program for Latina girls attending Baltimore City high schools. We took students on a tour of our office (even the famous Planit bathrooms!), showed examples of our work, and hosted a panel with representatives from the account management, PR & social media, paid media, development, and creative teams. ¡Gracias, Adelante Latina, por visitarnos!

How is your PR team using AI 🤖 ✅ DO leverage AI for research, thought starters, and first drafts. ❌ DON'T provide AI-generated quotes, neglect proofreading, or rely solely on AI. For more PR trends visit our watercooler blog: https://lnkd.in/emNwA4hi