🎉 We’re celebrating ONE YEAR of TL;DR! 🎉 Our LinkedIn newsletter is marking its first anniversary! 🥳 For this special edition, stay tuned for intriguing insights from our vertical heads with a unique twist. Subscribe now to be in the loop and join the celebration! https://heyor.ca/U1DihT #TLDRAnniversary #PlacerInsights #Newsletter #SubscribeNow
Placer.ai
Software Development
Santa Cruz, California 32,410 followers
The most advanced foot traffic analytics platform for anyone with a stake in the physical world.
About us
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.
- Website
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https://www.placer.ai/
External link for Placer.ai
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Santa Cruz, California
- Type
- Privately Held
- Founded
- 2018
Products
Placer.ai
Location Intelligence Software
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. It's the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. Find more information here: https://placer.ai/
Locations
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Primary
343 Soquel Ave
Santa Cruz, California 95062, US
Employees at Placer.ai
Updates
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Wondering if your advertising campaign truly made a difference? Our new Campaign Impact report is here to help! With this powerful tool, you can: ✅ Compare chain visits during your campaign to previous periods. ✅ Benchmark performance against a control group of your stores. ✅ Assess your results against industry standards. Make informed decisions and drive greater results by understanding how your marketing initiatives stack up. #advertising #growth #analytics
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Our latest Placer Snapshot delves into the evolving landscape of key industries shaping commercial real estate. The report explores the shifting dynamics of office visits, the recovery of shopping centers, and population growth patterns across the United States in 2024. Here's a snapshot of what we found: 👇🏻 → Office visit recovery data points to stronger return-to-office (RTO) rates for cities on the East Coast. → With hybrid work now standard in many industries, office visits are increasingly coming from those living within three miles of their workplace – suggesting that the RTO is being driven by employees living near the office. → Following significant drops in 2020 and 2021, the median household incomes (HHIs) of mall visit trade areas have returned to what they were pre-pandemic. → States such as Florida, Texas, Arizona, and Colorado have seen significant population growth since 2020, with suburban areas seeing the most impressive gains. Discover more insights by checking out the full report linked in the comments below.
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Morning coffee is back in full swing! ☕ The return to office is driving a surge in visits to coffee shops, especially in early morning hours near office buildings. This trend underscores how revitalizing office life is creating new opportunities for local businesses. As the return to office unfolds, we’re seeing broader benefits for surrounding establishments. #ReturnToOffice #CoffeeIndustry #BusinessGrowth #UrbanTrends
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Our Void Analysis tool just got a huge upgrade that opens a whole new world for shopping center owners! Void Analysis reports can now evaluate an extensive range of brands as potential tenants. These now include Local and Small Businesses in your analysis, and unlock more opportunities to optimize the tenant mix, improve the performance of commercial properties, support small businesses, and develop the local economy. #commercialrealestate #smallbusiness #analysis
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Our latest white paper offers a comprehensive analysis of the hospitality market across six major hotel categories. Here’s what we found: 👇 🔹 Upper Midscale Hotels Lead Recovery: Despite a 4.3% overall drop in hotel visits in Q2 2024 compared to Q2 2019, Upper Midscale Hotels have seen a 3.5% increase in visits. Luxury and Upscale Hotels have closed their pre-pandemic visit gaps. 🔹 Shift in Visit Share: Upper Midscale and Upscale hotels have gained a larger share of the market. From H1 2019 to H1 2024, Upper Midscale hotels increased their visit share from 28.7% to 31.2%. 🔹 Affluent Visitors Drive Growth: Brands like Trademark Collection by Wyndham and Fairfield by Marriott have seen a rise in median household incomes among their visitors, indicating a strong recovery driven by more affluent customers. 🔹 Regional Hotspots: Areas like Salt Lake City, UT; Palm Bay, FL; San Diego, CA; and Richmond, VA are experiencing robust growth in Upper Midscale hotel visits. 🔹 Extended-Stay Success: Extended-stay chains like WoodSpring Suites and InTown Suites are thriving, particularly with young professionals seeking flexible work and travel options. 🔍 For a detailed look into these hospitality trends and more, check out our full report linked below in the comments!
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We'll be closing out the summer on a high note! Here's where we'll be throughout the next two months: ✈ Retail Live! Nashville ✈ Retail Live! South Central ✈ NRTA Annual Conference ✈ International Downtown Association Annual Conference ✈ International Economic Development Council Annual Conference ✈ Blueprint: The Future of Real Estate 2024 ✈ CORFAC International Fall Conference Catch us there to meet the team and learn more about Placer. Interested in setting up a demo or booking an appointment with us at any of these events? DM us!
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McDonald’s $5 Meal Deal is serving up results this summer! According to our insights featured in Yahoo Finance, since the deal was introduced, foot traffic has seen a notable boost, with increases of 2.8% the week of July 1 and 2.4% the week of July 8 compared to last year. Our head of analytical research, R. J. Hottovy, CFA, provided valuable insights on how the promotion is attracting customers. Thank you, Brooke DiPalma, for featuring Placer in your latest article! Check out the full article to explore the impact of this deal on McDonald's strategy and what it means for the industry: yhoo.it/3A3tbNr #summerdeal #marketing #promotion Jesse Kent Derring-Do Inc.
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