Persona

🚨 Deepfakes have been and continue to be a major concern for all companies as the number of online transactions increases. Yesterday, FinCEN released an alert about fraudsters leveraging deepfake media to provide guidance for financial institutions. Here’s what you need to know: • High-quality deepfakes come in all shapes and sizes and are being leveraged throughout customer life cycles. • Mitigating deepfakes requires a holistic mix of deterrence and detection approaches beyond verification. • FinCEN’s red flag indicators of generative AI usage go beyond looking at submitted documents and images — they include profile inconsistencies, device/geo discrepancies, and suspicious transaction behavior. 👉 Swipe to learn more about each pillar and check out the comments for more resources.

ICYMI, Persona was positioned highest for Ability to Execute among the 11 vendors evaluated in the first Gartner® Magic Quadrant™ for Identity Verification and ranked #1 across all evaluated Use Cases in the accompanying Critical Capabilities report. Our CEO Rick Song reflects on the recognition and shares why we're doubling down on building the most configurable and comprehensive identity platform in this blog: https://lnkd.in/dSRKuwJc

AI degradation is a serious issue that could obstruct trust, security, and innovation. In this Q&A with BetaNews, Inc., our CEO @ Rick Song shares what AI degradation means for businesses, key strategies to combat it, and more: https://lnkd.in/gATnt36E

If your business was created before 2024, you may be required to submit beneficial ownership information to FinCEN by January 1, 2025 — that's in 50 days! Swipe for a quick overview of the Corporate Transparency Act’s requirements, or visit our blog to learn more: https://lnkd.in/g5YxGzAh

If The Terminator, The Matrix, and every other cyberpunk series taught us anything, it’s that you can’t fight the machines with machines alone. Here’s how we believe organizations should approach the fight against GenAI fraud. 🤜🤖

Meet Kate Marienthal, one of our amazing Account Executives who found Persona through our holiday party — true story! They share more about their unconventional journey to becoming an AE, how they'd describe sales at Persona in 3 words, and more in this Q&A: https://lnkd.in/dgFS7beD

We're headed to London next week for the Future Identity Festival! If you'll be there, be sure to stop by our stand on the exhibition floor and attend our session on balancing risk and conversion (featuring our very own Poornima Sethu) — we'd love to see you!

💡 Did you know 19 US states have passed online age verification laws that have either already gone into effect or will be in effect by July 2025? If you're not sure how to handle the patchwork of regulations (we haven't even mentioned broader regulations like KOSPA and the Online Safety Act!), join us next Thursday, November 7, for a live discussion on how to balance compliance and conversion as the age verification landscape continues to shift. We’ll also demo how to build bespoke, user-friendly flows with Persona and take questions afterward. Save your spot here: https://lnkd.in/g3k2SXfn

Great things are afoot at Money20/20... we can feel it in our sole! Drop by booth #3406 to pick up some swag and learn how our holistic, multi-layered approach to fraud prevention can help you sock fraudsters before they strike. 💥

Hellooo, #Money2020! 👋 Like foot warmers (🧦), friendly folks, and fighting fraud? Stop by booth #3406, and we'd love to chat!