Out2Win Sports

The NCAA Division I Council approved to 𝘦𝘭𝘪𝘮𝘪𝘯𝘢𝘵𝘦 the National Letter of Intent on Wednesday and transition it into institutional athletic aid agreements. Here’s what you need to know about it: 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝 ➊ “Athletic aid agreements” aim to enhance clarity and efficiency for athlete's and schools. ➋ Changes specifically benefit all prospective student-athletes, especially those entering four-year colleges. ➌ Transfer athletes can now sign with a new school after formally entering the portal. 𝐍𝐈𝐋 𝐈𝐦𝐩𝐚𝐜𝐭 🅐 New format may allow schools to include revenue-sharing provisions in aid agreements, making athlete’s employees. 🅑 Once a prospect signs a written offer of athletic aid, other schools are prohibited from recruiting communications. 🅒 The term "financial aid agreement" is prominently featured in the proposed changes, making an easier way to get athletes money. The NCAA's shift to institutional athletic aid agreements represents a pivotal change for prospective student-athletes and transfer processes. As this new framework unfolds, it will be essential for athletes and schools to navigate these changes effectively to maximize opportunities in the evolving NIL landscape. #NIL #CollegeFootball #SportsMarketers #SportsBiz #Influencermarketing

Texas is home to over 200 colleges and universities, yet four of the state's top five NIL earners are athletes from The University of Texas at Austin. Here's the full list: The Texas NIL market showcases the dominance of the University of Texas at Austin, with four of the state's top five earners from this powerhouse. ➊ Arch Manning | QB, Texas Football Key Marketability Stat: 800K Avg. Reel Plays Audience Located in TX: 15% ➋ Quinn Ewers | QB, Texas Football Key Marketability Stat: 92% Male Audience Audience Located in TX: 3% ➌ Kelvin Banks | Left Tackle, Texas Football Key Marketability Stat: 35% IG Engagement Rate Audience Located in TX: 37% ➍ Sam Hurley | Texas Track & Field Key Marketability Stat: 274K Avg. Reel Plays Audience Located in TX: 2% ➎ LJ Cryer | Houston Basketball Key Marketability Stat: 14.5% IG Engagement Rate Audience Located in TX: 30% This strong presence underscores the Longhorns' status in college athletics and illustrates the potential for Texas athletes to leverage their influence in the evolving NIL landscape. Among them, Kelvin Banks shines as a prime example of how hometown athletes can tap into local audiences to enhance their marketability, building an authentic connection on social media for their fans. #NIL #Texas #SportsMarketing #SportsBiz #CollegeFootball

Ashton Jeanty 𝐡𝐚𝐬 𝐠𝐫𝐨𝐰𝐧 𝐨𝐯𝐞𝐫 𝟐𝟎𝟎% 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐭𝐡𝐢𝐬 𝐩𝐚𝐬𝐭 𝐰𝐞𝐞𝐤 as he become the clear cut leader for this year’s Heisman. Here’s the breakdown: 𝐎𝐧-𝐅𝐢𝐞𝐥𝐝 𝐃𝐨𝐦𝐢𝐧𝐚𝐧𝐜𝐞: ➊ +200 Odds to win the Heisman by BetMGM ➋ 1,031 rushing yards in 5 games ➌ 16 touchdowns ➍ Recognized as top RB nationally 𝐊𝐞𝐲 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐚𝐭𝐬: 🅐 𝟐𝟏𝟒% Instagram follower growth this week 🅑 𝟏𝟑𝟐𝐊 Instagram | 𝟏𝟒𝟓𝐊 TikTok followers 🅒 𝟐𝟕% IG | 𝟑𝟒% TikTok engagement rates 🅓 𝟏𝟓𝟐𝟎% Instagram Follower Growth (2024) Jeanty's on-field dominance this season has led to high-profile media collaborations, expanding his reach and showcasing his authentic, engaging content on TikTok and Instagram. This momentum recently secured him an NIL deal with Hal Davis Jewelers, along with the launch of his official clothing line. Jeanty's meteoric rise illustrates how on-field excellence, paired with effective content creation, can dramatically amplify an athlete’s social media presence and marketability. #NIL #CollegeFootball #SportsMarketing #SportsBiz #InfluencerMarketing

Just last month, Nielsen announced that 𝘓𝘢𝘵𝘪𝘯𝘰𝘴 𝘢𝘳𝘦 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘩𝘪𝘨𝘩𝘦𝘳 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘵𝘩𝘢𝘯 𝘦𝘷𝘦𝘳 𝘣𝘦𝘧𝘰𝘳𝘦 𝘢𝘤𝘳𝘰𝘴𝘴 𝘜.𝘚. 𝘴𝘱𝘰𝘳𝘵𝘴. Here are 3 athlete-influencers who can help brands tap into the Latino audience directly through social media: ➊ 𝐍𝐞𝐟𝐭𝐚𝐥𝐢 𝐀𝐥𝐯𝐚𝐫𝐞𝐳 | 𝐒𝐨𝐮𝐭𝐡𝐞𝐫𝐧 𝐌𝐢𝐬𝐬𝐢𝐬𝐬𝐢𝐩𝐩𝐢 𝐁𝐚𝐬𝐤𝐞𝐭𝐛𝐚𝐥𝐥 Hispanic Following: 83% Key Marketability Stat: 180K Avg. Reel Plays ➋ 𝐉𝐚𝐢𝐝𝐲 𝐆𝐮𝐭𝐢𝐞𝐫𝐫𝐞𝐳 | 𝐎𝐤𝐥𝐚𝐡𝐨𝐦𝐚 𝐒𝐭𝐚𝐭𝐞 𝐒𝐨𝐜𝐜𝐞𝐫 Hispanic Following: 84% Key Marketability Stat: 23.5% TikTok Engagement Rate ➌ 𝐂𝐞𝐥𝐢𝐚 𝐏𝐮𝐥𝐢𝐝𝐨 | 𝐒𝐨𝐮𝐭𝐡𝐞𝐫𝐧 𝐈𝐥𝐥𝐢𝐧𝐨𝐢𝐬 𝐒𝐰𝐢𝐦 Hispanic Following: 87% Key Marketability Stat: 176% Instagram Follower Growth (2024) In today's sports marketing landscape, especially on social media, finding the right athletes to reach key target audiences is more crucial than ever. The U.S. Hispanic population is 32% more likely to consider a brand for the first time if it sponsors an event or sport they follow. These three athletes are prime examples of how to connect with the vital and rapidly growing latino audience. #InfluencerMarketing #SportsMarketing #SocialMedia #NIL #SportsBiz Latinos in Sports

Led by Travis Hunter and the Sanders brothers, Colorado has become the most marketable and fastest growing college football team on social media. Here’s the breakdown: 𝐔𝐧𝐦𝐚𝐭𝐜𝐡𝐞𝐝 𝐆𝐫𝐨𝐰𝐭𝐡: Over the past year, the Colorado football team account has doubled its social media following. Driven by the hiring of Deion Sanders and an authentic content strategy by their social media team, fan engagement and player visibility has skyrocketed. ↓ This has elevated stars like Travis Hunter, Jimmy Horn Jr., and the Sanders brothers into major social media icons, while boosting the marketability of all athletes across the team. 𝐍𝐈𝐋 𝐈𝐦𝐩𝐚𝐜𝐭: ➊ Increased visibility attracts more sponsorships for expanded brand opportunities. ➋ From local businesses to national brands, Colorado athletes have diverse partnership portfolios. ➌ Stars like Shedeur Sanders average an impressive 𝟗𝟑𝟐𝐊 reel plays, while hidden gems like LaJohntay Webster bring a remarkable 𝟐𝟖% engagement rate. ➍ Even lesser-known players are gaining NIL opportunities and visibility, thanks to Coach Prime's charitable efforts and leadership. Colorado's success demonstrates that with the right marketing and leadership, a college football team's social media marketability can explode, creating powerful NIL opportunities for its athletes. #Influencermarketing #NIL #Collegefootball #SportsMarketing #SocialMedia

Jayden Daniels has skyrocketed to superstar status this year with the Washington Commanders, dramatically impacting his social media marketability. Here's the breakdown of his journey from college to the pros. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫 𝐆𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 Arizona State University; 𝐒𝐨𝐩𝐡𝐨𝐦𝐨𝐫𝐞 𝐒𝐞𝐚𝐬𝐨𝐧 (𝐂𝐨𝐯𝐢𝐝 𝐘𝐞𝐚𝐫): 41K → 43K 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐦𝐞𝐧𝐭 𝐨𝐟 𝐭𝐫𝐚𝐧𝐬𝐟𝐞𝐫 𝐭𝐨 𝐋𝐒𝐔: 44K → 47K Louisiana State University: 𝐉𝐮𝐧𝐢𝐨𝐫 𝐒𝐞𝐚𝐬𝐨𝐧: 47K → 75K Followers 𝐒𝐞𝐧𝐢𝐨𝐫 𝐒𝐞𝐚𝐬𝐨𝐧 (𝐇𝐞𝐢𝐬𝐦𝐚𝐧): 81K → 170K 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Raising Cane's Chicken Fingers, Beats by Dre, HEYDUDE 𝐖𝐚𝐬𝐡𝐢𝐧𝐠𝐭𝐨𝐧 (𝐍𝐅𝐋):  𝐍𝐅𝐋 𝐃𝐫𝐚𝐟𝐭 𝐭𝐨 𝐖𝐞𝐞𝐤 𝟏: 214K Followers → 345K Followers 𝐖𝐞𝐞𝐤 𝟏 𝐭𝐨 𝐖𝐞𝐞𝐤 𝟔: 345K → 476K 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: General Mills, Prime Video & Amazon MGM Studios, Neiman Marcus Group ________________________________________________ Jayden Daniels' journey highlights the modern growth a college football player can experience on their path to the pros. Despite ups and downs and a major transfer, finding the right fit led to both athletic, NIL and social media success, showing brands that early investment in a future star can elevate them alongside the athlete. #NFL #NIL #SportsMarketing #SportsBiz #SocialMedia

NIL in women’s volleyball is on the rise, with major brands making big investments. However, few partnerships are as impactful as VKTRY Gear’s with these two standout athlete-influencers. 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐁𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧: 🅐 VKTRY has headlined their college volleyball partnerships with Madisen Skinner and Ally Batenhorst. 🅑 Both players have generated long-term authentic content for the brand across multiple social media platforms 🅒 Their influence has helped VKTRY establish a strong presence in the volleyball world, with their performance insoles being widely adopted by players. 𝐍𝐈𝐋 𝐈𝐦𝐩𝐚𝐜𝐭: ➊ Skinner has successfully promoted VKTRY by showcasing the insoles during her practices on Instagram, with one video reaching over 570K views. ➋ Batenhorst has shared VKTRY content on Instagram Reels, but her biggest impact came from TikTok on a skit that generated over 5.2M views in March. ➌ As a key player on Texas' powerhouse team, Skinner is poised to see significant growth in her follower count this season, further amplifying VKTRY’s brand visibility. ➍ Batenhorst's transfer from Nebraska has allowed her to tap into a whole new audience in Southern California, while still maintaining a strong connection with her Nebraska fanbase. VKTRY’s volleyball NIL partnership underscores the significant marketing impact that athlete-influencers are bringing to brands everywhere. #NIL #SocialMedia #SportsMarketing #InfluencerMarketing Drew Arciuolo Thomas Edwards Suzanne Pullen

Vanderbilt’s 𝟒𝟎-𝟑𝟓 𝐮𝐩𝐬𝐞𝐭 𝐨𝐯𝐞𝐫 𝐀𝐥𝐚𝐛𝐚𝐦𝐚 has put the school and its quarterback into the spotlight, amplifying their social media marketability. Here's the breakdown: 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫 𝐆𝐫𝐨𝐰𝐭𝐡 Vanderbilt University 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥: Prior To The Game in 2024: +9K (+20%) Following the Game +8K (+18%) Diego Pavia – 𝐐𝐮𝐚𝐫𝐭𝐞𝐫𝐛𝐚𝐜𝐤: Following the Game: +4.2K (+43%) 𝐓𝐡𝐢𝐬 𝐦𝐚𝐬𝐬𝐢𝐯𝐞 𝐮𝐩𝐬𝐞𝐭 𝐡𝐚𝐬 𝐫𝐞𝐬𝐡𝐚𝐩𝐞𝐝 𝐭𝐡𝐞 𝐍𝐈𝐋 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐟𝐨𝐫 𝐐𝐁 𝐃𝐢𝐞𝐠𝐨 𝐏𝐚𝐯𝐢𝐚: ➊ Skyrocketed his social media following and impressions, significantly boosting his marketability. ➋ Earned him Offensive Player of the Week honors, elevating his value for future deals. ➌ Featured in high-profile collaborations with Yahoo Sports, the SEC, 247Sports, and Rivals, further expanding his reach. Pavia exemplifies the unpredictable nature of NIL marketability in 2024, showcasing how major on-field moments can significantly impact social media presence. This moment also underscores the potential ROI of early brand investment in rising athletes, before they go viral and amplify brand visibility. #Influencermarketing #NIL #Collegefootball #SportsMarketing #SocialMedia #BrandPartnerships

College Football NIL deals have been active this season, with these 5 standout partnerships emerging as the most creative, showcasing innovative athlete-influencer activations. Here's how ⬇ • Beast Brands, Inc. teamed up with Jalen Milroe for a mini docu-series, spotlighting his journey to success. • NICKS and G FUEL featured Burden and Cash in skits that tap into TikTok trends, connecting with fans in engaging and fun ways. • SharkNinja partnered with Caden Davis, allowing him to share how their product simplifies his life as an athlete. • Raising Cane's Chicken Fingers highlighted Hampton right after a win, tying the celebration back to a trip to Cane’s. 𝐍𝐈𝐋 𝐈𝐦𝐩𝐚𝐜𝐭 ➊ Standout content cuts through the noise in a crowded market ➋ Increases engagement, shares and brand affinity amongst fans ➌ Builds stronger connections with viewers emotionally, comedically and authenticity ➍ Offers distinct value to both brands and the athlete working with them As NIL continues to evolve, it's no longer about just a single post—it's about developing innovative, out-of-the-box marketing strategies that translate into unique videos, showcasing products and maximizing the athlete's influence. When brands pair with athlete-influencers who already have a strong social media skills and presence, these creative partnerships drive greater visibility and deliver stronger ROI. Holden Ferguson | Taiha David Brittany O'Brien | May Naish Jawad Bisbis | Kristina Gutierrez Jennifer Barrett | Kelly Salpeter Christopher Chisholm Hannah Prevost Jack LoParco #NIL #CollegeFootball #SportsMarketing #SocialMedia #SportsBiz

Army football is undefeated this season, and their slot receiver Noah Short is a 𝘱𝘰𝘸𝘦𝘳𝘩𝘰𝘶𝘴𝘦 both on the field and across social media. 𝐊𝐞𝐲 𝐒𝐭𝐚𝐭𝐢𝐬𝐭𝐢𝐜𝐬: ➊ Army owns an 8-game winning streak (including the last 4 games of last season) which is tied for the best in the FBS ➋ Noah Short is leading all of college football in yards per carry 𝐍𝐈𝐋 𝐈𝐦𝐩𝐚𝐜𝐭: 🅐 43% engagement rate on TikTok and 17.5% engagement rate on Instagram 🅑 Content creation consisting of behind-the-scenes content, insights into his personal life and comedic videos with his teammates 🅒 Unique military angle for patriotic brand alignments in potential partnerships 🅓 Ability to capitalize off the red-hot success of both the team and Noah this season With a growing fanbase and strong engagement, combined with Army’s prestigious reputation, brands should start considering Noah Short for their next NIL deal. #GoArmy #SocialMedia #CollegeFootball #NIL #InfluencerMarketing