OpenSponsorship, based in New York, NY, is the leading marketplace for connecting brands with athlete influencers. With a network of over 20,000 athletes and a commitment to data-driven outcomes, OpenSponsorship provides full-service account management to assist clients in maximizing their influencer marketing strategies. For more information about how we can elevate your brand, visit https://opensponsorship.com.
External link for OpenSponsorship
OpenSponsorship is an influencer marketing management platform with a focus on working with Athletes, Teams, and Musicians. Search over 20,000 profiles that have registered to work with brands. Every athlete on OpenSponsorship has created an account on the platform. We ensure that we have a strong relationship with every athlete on the platform to make sure you have a great experience working with them.
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Calling all London friends of OpenSponsorship - our Founder + CEO, Ishveen Jolly will be a featured speaker at Sports X London with Trusted Advisor - RSVP here to attend https://lnkd.in/gYvRNFfN . We hope to see you there!
Trusted Advisor is excited to have Ishveen Jolly, OpenSponsorship attend Sports X London as a featured speaker! RSVP here to attend the summit: https://lnkd.in/gYvRNFfN.
We had a fantastic time at the Sports Business Journal Dealmakers conference! Our Founder & CEO, Ishveen Jolly, spoke amongst other amazing entrepreneurs including Andrew Hawkins and Adam Resnick - in the Entrepreneurs Spotlight: Lessons in Successful Scaling moderated by Joe Lemire. It was an incredible opportunity to share insights on scaling businesses, innovating in sports, and driving impact. Thank you to everyone who joined the session #SportsMarketing #Entrepreneurship #OpenSponsorship #InfluencerMarketing
We already know female athletes drive more than twice the amount of engagement on social media as their male counterparts, so this new stat is no shock to us—and we're loving it! This is just another reason to invest in women's sports and work with female athletes! Reach out to work with one of the 4,000+ female athletes on our platform #opensponsorship #influencermarketing #marketing #athletes #sport
The league matched NBA viewership, but surpassed the NBA’s engagement. Notably, the W outperformed the NBA in Week 6 viewership due in part to the 2.1M viewers who watched the Sky host the Fever in June. 👀📈 • Over the course of the WNBA (Women's National Basketball Association)'s 2024 season, the league showed comparable viewership to the NBA’s 2023-2024 season through the first 11 weeks of action. Plus, WNBA fans engaged with team-owned content more frequently than their NBA counterparts. 🤳 • The W averages 272.24 engagements per 1K followers compared to the NBA’s 17.07, meaning it boasts both quality and quantity in its fandom — any brand’s dream duo. 🤩 • The WNBA’s in its transformation era after a record-breaking season, but what does all this growth mean specifically for league sponsorship? Data platform Relo Metrics released a report exploring how brands are thriving thanks to their women’s hoops investment. 💌 • The 2024 rookie class fueled big numbers. Indiana Fever games accounted for 45% of total broadcast value, and one of the biggest benefactors of the Caitlin Clark effect was Gainbridge. The Fever’s stadium naming rights partner outpaced all other financial institutions in sponsor media value (SMV) despite having less logo exposure than the next closest naming rights sponsor, Barclays. 👀 • What’s more, of the WNBA’s 13.6M mentions across all digital channels (up 571% YoY), 35% included one of seven marquee players in this season’s rookie class — Clark, the Chicago Sky’s Angel Reese and Kamilla Cardosa, Washington Mystic Aaliyah Edwards, LA Sparks Cameron Brink and Rickea Jackson, and Las Vegas Ace Kate Martin. The kids are alright. 😌
Sports is the best way to influence the male customer. And athletes love working with brands that authentically fit into their every day lives. So, super excited for the work we are doing with our new client Particle for Men. Big congrats to them for locking in a deal with an awesome Golf instructor - more to come soon... Excited to see our athletes and influencer alongside their existing social strategy. cc Jaime Boolkin Samantha Newman
Excited to share an insightful conversation between our CEO & Founder, Ishveen Jolly, and Mark Evans of Marketing Spark 🎧 #OpenSponsorship #MarketingSpark #InfluencerMarketing #AthletePartnerships #SportsSponsorship #Podcast #AIinMarketing #FounderJourney #BrandMarketing #ROI #MarketingInnovation
I do marketing that helps make sales faster and easier for B2B & SaaS companies | Fractional CMO & strategic advisor with GTM, brand positioning & content marketing expertise | podcaster | ex-journalist
A key part of entrepreneurial success is being in the right place at the right time with the right product. For Ishveen Jolly, everything is coming together as OpenSponsorship emerges a dynamic player in the influencer marketing industry. OpenSponsorship's value proposition is connecting athletes to brands, capitalizing on the explosive growth of sports globally. OpenSponsorship has a portfolio of 17,000 athletes, ranging from LeBron James and Tiger Woods to high-profile Olympians and Paralympians. For Jolly, it has been a 10-year journey that started after she left the sports agent business to create an "Airbnb-like" marketplace for sports sponsorship. Along the way, she has signed deals with major global brands and attracted a seven-figure investment from Serena Williams' venture fund. While influencer marketing has been around for years, it is fascinating how athletes leverage social media to connect with consumers. Jolly said one of the most interesting developments is that brands let OpenSponsorship handle strategic planning and tactical execution. Here's the link to my podcast with Ishveen - https://lnkd.in/gGfcnHQa #socialmedia #influencermarketing #b2bmarketing #athletes
🚀New Case Study Featuring Ka'Chava’s Game-Changing Partnership with OpenSponsorship! 🚀 At OpenSponsorship, we are passionate about driving success for our partners, and our collaboration with Ka'Chava has been nothing short of extraordinary! 🌟 When Ka'Chava approached us, they aimed to elevate their athlete and influencer marketing strategy to engage their target audience more effectively. With their commitment to health and wellness and a growing brand presence, it was essential to leverage the power of influencer partnerships to amplify their message. Here’s how we made it happen: 👆Identifying the Right Influencers: We used our platform to identify athletes and influencers who resonate with Ka'Chava’s brand values and mission. This strategic approach ensured authentic partnerships that would genuinely engage audiences. 👆Tailored Campaign Strategy: Our team developed a comprehensive campaign strategy that aligned with Ka'Chava's goals. By focusing on storytelling, we empowered influencers to share their personal experiences with Ka'Chava products, creating relatable content that connects with their followers. 🌟 The Results: 🌟 Ka'Chava has seen impressive growth in brand awareness, engagement rates, and sales. Their influencer partnerships have not only helped them crush their initial goals but have also set the stage for new aspirations in the market. 📈 Next Steps: As Ka'Chava continues to soar, we’re excited to explore new initiatives and elevate their influencer game even further. The journey is just beginning! We are proud to be part of Ka'Chava’s success story and look forward to many more milestones together! 💪✨ Swipe to see the campaign highlights and hear directly from the athletes who made this possible! ⬅️ #OpenSponsorship #CaseStudy #InfluencerMarketing #AthletePartnerships #KaChava #BrandSuccess #HealthAndWellness
Proud of our investors Oxonian Ventures for the amazing statistic that over 50% of their portfolio companies have a female founder (vs. an average of 20% by one European study). Glad we are part of that gold standard!
What on Earth is going on with Oxonian Ventures? This is Neil Wolff calmly reporting that they've achieved something astonishing: 50% female founder-led companies in their portfolio. NB to put this in context, 5.2% of Europe’s VC rounds involved startups founded by only women and companies with at least one female co-founder claimed 20.2% of deals, according to PitchBook’s European VC female founders dashboard. It's too early to report exits and fund performance for Oxonians, but the evidence says that they can expect out-sized returns with this profile. (e.g. a 2018 study, “Why Women-Owned Startups Are a Better Bet”, by Boston Consulting Group found that for every dollar of investment raised, startups with at least one female founder produced 78 cents in revenue, compared to 31 cents generated by all-male run startups.) What's the secret for the Oxonians? How did they achieve this 50%? We could think of three possible enablers: 1. They provide access and engagement to entrepreneurs such that a full representation of entrepreneurial female Oxford graduates chooses to pitch. 2. Their investment panel is magically free from subconscious bias against women. 3. Their investment criteria are beautifully aligned with value creation potential and free from mis-leading proxies such as preferred drink at the bar (or similar). First off, well done Oxonians. Secondly, friends and colleagues, please let's work out what has driven this success and let's replicate. Who has insight please? #scaleup #business #leadership #diversity #valuecreation #venturecapital Isabell Sheang Tania Jain Celine Rich Darley Horizon37
❗ New OpenSponsorship feature alert ❗ It's naturally more difficult to determine which of our athletes are trending in the moment because our biggest names (for ex. LeBron James, Russell Westbrook, Luis Suarez, Wayne Rooney) always rise to the top in news hits. We challenged our engineering team to solve this and highlight lesser-known names that are uniquely trending and they did it! Some insight into what we found this week: - Two Solheim Cup winners - Sarah Schmelzel for making her first one, and Stacey Lewis for captaining the team to victory! And another golfer Patton Kizzire ended a 6 year drought by winning the Procore Championship. - Football and Baseball news: Tampa Bay Rays pitcher Drew Rasmussen for stifling the Guardians in the opening game; Miami Dolphins back-up QB Skylar Thompson for will he or won't he start considering Tua Tagovailoa is out and the new signing of Tyler Huntley; University of Notre Dame tight end Kevin Bauman scoring his first college touchdown. - Coach news: Natalie Achonwa, a 4-time Olympian, joined the University of Michigan Wolverines basketball team as Assistant Coach. And Gorgui Dieng is being hired by the the Austin Spurs as Assistant GM. - The not-so-happy news: James Vick got knocked out for 2 minutes after his recent UFC fight and Tennis star Genie Bouchard leaving X after drama with Jessica Pegula! Want to be in the know about all trending athletes? Comment below to be added to our weekly email list ✏ Brands can use this new feature to identify athletes they want to work with - whether it's working with those who are trending or avoiding scandals. Looking to work with athletes for your upcoming campaign? Get in touch https://lnkd.in/ekHV5xJu #opensponsorship #athletemarketing #Marketing #influencermarketing #trendingathletes #trending #athletes #Sport
We’re excited to welcome 23andMe as our newest OpenSponsorship client! 🎉 23andMe empowers individuals to discover more about themselves through personalized genetic insights. These tools not only help people explore their heritage but also provide valuable health information tailored to their unique DNA. We’re particularly thrilled about the dynamic partnerships 23andMe will forge with our athlete influencers. These collaborations will blend the power of genetics with the inspiring stories of athletes, making personal discovery even more engaging and impactful. Interested in partnering with athletes as a way to scale your social media marketing efforts - find a time to chat with a member of our team below 👀