Omnicom Media Group

What an incredible week of innovation, connection, and collaboration at CES 2025.   At The Transformation Experience, we connected with industry leaders and an icon — Martha Stewart — to dive into the latest trends shaping marketing and commerce for the future.   Our lineup at the OMG Platform featured panels that explored the evolution of retail media, the power of AI-driven marketing intelligence, and the dynamics of culture through our daily Culture Briefings. CES 2025 showcased how groundbreaking ideas are transforming consumer engagement, and how we can continue to deliver value for our clients today — and in the future.   Together, we’re transforming experiences.   👉 Check out all the highlights, and our comprehensive wrap, here: https://lnkd.in/enBYjS2u #OMGatCES2025 #TransformExperiences #OneOMG

Speaking with ADWEEK Executive Editor Alison Weissbrot on the ground at CES, Omnicom Media Group CEO Florian Adamski addressed client expectations for the event and the implications for the year ahead:   “Clients are seeking to understand how agencies will cope with technological changes and how generative AI will help agencies to be leaner, faster, and more impactful. This early interest we see at CES is a precursor for what we’ll see for the rest of the year. Clients will ask agencies for answers to help solve for a more complex, fragmented world.”   Read more on ADWEEK: https://lnkd.in/dk_9SQXJ

OMG EMEA CEO Dan Clays has been named President of the 2025 Cannes Lions International Festival of Creativity Media Jury. Having led OMG agencies and clients through the past decade of seismic technological, economic, and cultural shifts, Dan brings invaluable insight, expertise, and road-tested experience to the task of defining media excellence in today's complex marketplace.

The Cannes Lions are the pinnacle of excellence for our industry and each year set, and celebrate, the global benchmark for creative effectiveness across our industry’s many disciplines. And so I am very proud to share that this year, I will be the Jury President of the Media Lions at Cannes Lions 2025.  It is a huge honour not only because of the scale and stature of the Lions, but because we are in a new, golden era for how media content, data and technology can combine to unearth new creative possibilities for brands and build truly transformative customer experiences. As Jury President, I very much look forward to meeting and working with my fellow jury members from around the world to discover new ways brands are embracing media innovation and to recognise the next generation of media thinking, insights, creativity and of course, truly outstanding performance.  See you there! #CannesLions2025

In case you missed our posts from Las Vegas last week, check out ADWEEK’s report on Martha Stewart’s appearance at OMG’s The Transformation Experience, where the lifestyle brand icon and original influencer joined OMG Chief Marketing Officer Sofia Colantropo, OMD USA CEO Chrissie Hanson, Fuse Global CEO Louise Johnson, and OMG NA Chief Investment Officer Katie Klein to discuss how the themes of her decades-long career continue to shape content creation and branding. Read more on ADWEEK: https://lnkd.in/eN9RumF9 #MarthaStewart #OMGatCES2025 #TheTransformationExperience

Connecting with Feeling: Using Emotion to Elevate Data-Driven Content, brought together Suzanne S. (MSC Cruises), Christopher Nurko. (DDB), and Clarissa Season (Annalect). This session was moderated by Ellen Griffin (OMD Worldwide), to explore the intersection of data and human-centered storytelling. Nurko discussed DDB’s innovative “Feels Barometer,” an AI-driven tool that measures emotional resonance across demographics and cultures, enabling brands to predict how content will connect with audiences. "It’s about understanding where emotion is relevant, not just in communication but throughout the customer journey," Nurko explained. Susanne Salas emphasized the role of emotional relevance, "Brand relevance is achieved when emotion aligns with values—that's where we win loyalty." The panel underscored the importance of empathy, context, and cultural insights in crafting authentic, emotionally resonant campaigns that elevate consumer experiences. Emotional intelligence and data-driven insights are reshaping the future of marketing. #CES2025 #EmotionalMarketing #DataDrivenContent #OMGatCES2025

In an in-depth discussion with Campaign, Omnicom Media Group EMEA CEO Dan Clays offered his perspective on leading a complex and diverse marketplace and the most important responsibility of a regional CEO. Read more: https://bit.ly/40kJFdk #OneOMG #OMGEMEA

AI Agents of Change: How Diageo is Redefining Marketing with Data Wealth and Intelligent AI, featured Joshua Nafman (Diageo) and Guy Marks (PHD) exploring how AI-driven insights and data wealth are transforming brand strategies. The conversation emphasized the shift from reactive to agentic AI models. Nafman explained, "Imagine a prompt that says: ‘It looks like you’re writing a brief for Johnny Walker. Here are the most successful briefs we’ve had for this brand. Do you want to start here or try something different?’ AI empowers us to build on what works while fostering innovation." The panel underscored the importance of aligning technology with human behavior, focusing on curiosity and better questions to maximize AI’s potential. Diageo’s approach blends creativity, precision, and collaboration, showcasing how AI can empower marketers to create breakthrough experiences. #CES2025 #AIinMarketing #DataWealth #OMGatCES2025

How are data-driven insights reshaping sports sponsorship? At Game-Changing Analytics: Transforming Sponsorship with Data-Driven Insights, Nick Youngman (Optimum Sports) led a conversation with Josh Farbman (Annalect), Justin Reckamp (State Farm), and Amy Adelbush (Optimum Sports) on leveraging analytics to optimize fan engagement and sponsorship value. “Data mining reveals cultural insights that allow brands to align authentically with fans,” said Reckamp. The panel explored how brands are redefining success metrics, leveraging first-party data, and embracing clean rooms to measure impact. “Sponsorship isn’t just about exposure—it’s about creating meaningful fan experiences,” said Reckamp. Discover how data is driving smarter sponsorships and deeper connections. From fan loyalty to lower-funnel conversions, analytics are unlocking new opportunities for meaningful brand connections. #OMGatCES2025 #SportsSponsorship #DataDrivenInsights

Moderated by Mike Solomon (PHD), Elevating Global Fandom: How Uber Redefines Sports Across the Globe, featuring Ashan Khan (Uber), Jared Merrell (Optimum Sports), and Jason Acker (Diageo), discussed how Uber is reshaping the global sports experience. The panel highlighted innovative partnerships, such as Uber’s integrated campaigns with Diageo during major events and their unique AR-driven fan experiences. "It’s about meeting fans where they are—whether at the stadium or in their living room," said Khan. #OMGatCES2025 #SportsMarketing #FanEngagement