👀 Something big is coming to OMD Worldwide on February 5. We can't wait to show the world how #WeCreateWhatsNext.
About us
OMD is the world’s largest media network with 13,000 experts in 120 markets. We are the business transformation partner for the world’s most prestigious brands. We drive digital growth through industry-leading digital, data, and technology capabilities. We are the most awarded media agency network at Cannes Lions 2023, the best performing global media network overall by RECMA, and are ranked number one globally by COMvergence. We are the world’s most effective media agency network in the Effie Effectiveness Index and WARC Effective 100 rankings.
- Website
-
http://www.omd.com
External link for OMD Worldwide
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Media Planning, Media Buying, Marketing, Communications, Social Media, Content, Data Analytics, SEO, ROI, Strategy, Programmatic, Insights, Partnerships, eCommerce, AdTech, SEM, and Sponsorship
Locations
-
Primary
Get directions
195 Broadway
New York, NY 10007, US
-
Get directions
Minerva House, 1-4 North Crescent, Chenies Street
London, UK WC1E 7ER, GB
Employees at OMD Worldwide
Updates
-
OMD Worldwide reposted this
What do toasters have to do with transparency and standards in online advertising? According to Ben Hovaness, Chief Media Officer at OMD Worldwide, quite a bit! 🔌🍞 In this week’s episode of AdExchanger Talks 🎙️, Ben explains how trusting companies to follow a set of standards—just like trusting a toaster to not burst into flames—can simplify transparency in the online ad ecosystem 🔒. Ben shares insights on the Council on Accountability and Standards in Advertising (CASA), a project launched by OMD to create clear, simple standards for ad auctions, retail media, and more 🔑. He also discusses upcoming ad auction standards and tips on evaluating AI-powered ad tools 🤖. 🎧 Listen now: https://lnkd.in/gR27sCtv
-
Welcome back to Rapid Response in 2025! Written by OMD Worldwide Managing Director of Product Jean-Paul Edwards, January’s edition covers the agentic intelligence age and how AI agents will deliver the potential of AI. #AgenticIntelligence #RapidResponse #Newsletter
Rapid Response: The Agentic Intelligence Age has arrived
OMD Worldwide on LinkedIn
-
OMD Worldwide CEO George Manas spoke to Beet.TV about commerce media’s pivot into brand video advertising, and why sales and marketing teams need to work together to leverage this opportunity at scale. Watch the interview: https://lnkd.in/gDwDYpjK #OneOMD #CommerceMedia #BrandVideoAdvertising
-
-
“We know that there’s going to be significant cookie loss this year, and so as a result, we’re now prioritizing our push to get clients to improve signal integrity in their marketing technology ecosystem.” OMD Worldwide Chief Media Officer Ben Hovaness talks to Beet.TV about how measurement and attribution on the open web. Watch the video here: https://lnkd.in/ex99QMNP #OneOMD #Measurement #Privacy
-
-
New to OMG’s programming at CES 2025, the daily Culture Briefings, led by Carrera Kurnik of sparks & honey, and Alex Siddall of Omnicom Media Group NA, unpacked trends and offered actionable insights for brands at the intersection of culture and business. For the ‘Content Meets Culture’ briefing, Shreya Kushari, OMD USA, and .Katherine Freeley, Head of Media Center of Excellence at Boehringer Ingelheim, explored how AI, user-generated storytelling, and evolving narratives are shaping industries like healthcare, retail, and entertainment. Shreya shared, “I feel the lines of content and commerce are just going to blur. Any experience, any interaction with the brand, will be accompanied by an “Ok, what now?”. #OneOMD #OMGatCES2025 #Content
-
-
At The OMG Platform at CES, Ellen Griffin Martens, OMD’s Global Chief Client Solutions Officer, moderated a dynamic panel on the science of emotional availability and its power to elevate data-driven content. Joining Ellen was Suzanne S., Executive VP of Marketing & eCommerce at MSC Cruises, Clarissa Season, Chief Experience Officer at Annalect, and Christopher Nurko. ( He/Him/His ), Global Director, Brand Integrity & Experience at DDB. Suzanne highlighted AI’s potential, stating, "Marketers and brands must use AI to avoid being left behind. There will always be a need for the human brain and judgment to get the most out of AI.” The panel explored storytelling, emotional availability, and tools like DDB’s ‘Feelings Barometer’, and encouraged marketers to balance technology with human-centred storytelling to create authentic, resonant content. #OneOMD #OMGatCES2025 #Content
-
-
George Manas, OMD Worldwide’s CEO, joined Joanna O'Connell, Omnicom Media Group NA’s Chief Intelligence Officer, on The OMG Platform stage at CES for a fireside chat covering ‘The Future of Retail Media: Navigating Commerce in 2025.’ George shared, “The digital retail market has now hit such scale that it’s not just an asterisk on the finance plan, it’s a line item.” With Joanna adding, “It’s a must have.” The pair explored the technologies, strategies, and innovations defining the next era of retail media, and shared actionable insights into how brands and retailers can prepare for and capitalize on this rapidly growing landscape. #OneOMD #OMGatCES2025 #RetailMedia
-
-
On the first day of CES, OMD, Gap, Annalect, and Omnicom Media Group took to The OMG Platform stage for the ‘Seamless Connections: Commerce, Culture, and the Evolution of Fashion’ session. Treva Thimm, Managing Director, The Content Collective at OMD, was joined by Damon Berger, Gap’s Head of Consumer Digital Engagement, Sébastien Hernoux, Annalect’s Chief Client Solutions Officer, and Alex Siddall, OMG NA Chief Strategy Officer, to explore how brands like Gap, Athleta, Banana Republic, and Old Navy are transforming retail by blending commerce, culture, and fashion entertainment. #OneOMD #OMGatCES2025 #Commerce
-
-
OMD ranked #1 for total billings volume, with the highest rate and volume of growth among all global media networks in the 2024 projected billings report from COMvergence. OMD Worldwide CEO George Manas shared, “These results reflect OMD’s ongoing transformation as we’ve redefined the role that we play in advancing our clients business ambitions. It’s an evolution that has taken us from service provider to media partner to marketing collaborator, working with our clients to co-create next gen solutions that unlock growth today and secure lasting competitive advantage.” These projected outcomes continue OMD’s success and growth in 2024. This year, the agency has maintained its position as the highest-ranked media agency brand on the Effie Index, took Media Network of the Year at Cannes Lions, ranked as the number 1 Digital Network, and sustained a new business winning streak that included Gap Inc., Michelin, Turkish Airlines, AliExpress, and MSC Cruises. Also, in the COMvergence 2024 projected billings report, Omnicom Media Group had the highest rate (10.2%) and volume ($4.2) of billings growth among all global media groups this year. #OneOMD #COMergence #Billings
-