Ogilvy Consulting

📣 NEW ROLE ALERT 📣 Join our behavioural science team in London for a short Mat leave cover from Jan - April at Consultant level ⭐️ Find out more 👉 https://lnkd.in/ewZSwDcM Dan Bennett | Tara Austin | Rory Sutherland

Yesterday we hosted our first-ever Nudgestock Applied event – where creativity met behavioural science! ✨ Dan Bennett & Rory Sutherland kicked things off with mind-blowing examples of how to conquer marketing challenges. We explored everything from reframing for innovation, ditching discounts for true emotional loyalty, unlocking subconscious insights, to smarter media strategies. We closed the day with a dream team of panellist Adam Palenicek from The Coca-Cola Company, Lucy Alexander from Financial Times, Andy Butterfield from Salesforce, and Polly Jones from ODEON Cinemas Group as they shared their secrets to embedding behavioural science into marketing culture. What a day of 'penny drop' moments! 🧠 Emily St Clair-Johnson | Ned Seagrim | David Fanner | Clare Lawson | Jordan Buck | Alessia Calcabrini | Susanna Cousins | Nick Mitchell

Coming out of the US election, #GenZ’s strong, diverse influence is impossible to ignore, hard to predict, but vital to understand. In Ogilvy Pulse, we do things differently—connecting brands with Gen Z to decode their world & co-create outcomes that matter. Learn more: https://okt.to/qSLhjA Reid Litman Ogilvy Consulting

Change management is the #1 challenge in M&A. New research from Ogilvy Consulting and NewtonX reveals how to navigate the people side of brand migration. Download the report 👉 https://okt.to/ZNY5EH #MandA #BrandStrategy

Want to inspire altruism? Dan Bennett, our behavioural science expert, explores how we can keep our marketing strategies more human with his next 3 BeSci commandments in his Marketing Week column: 7️⃣ Always prime your audience 8️⃣ Don’t rely on altruism 9️⃣ Check for unintended consequences Learn more ▶ https://lnkd.in/e7ckm6D3

M&A is a make-or-break moment for #brands. New research from Ogilvy Consulting and NewtonX explores strategies for leveraging brand power to maximize value in mergers and acquisitions. Download the report: https://okt.to/SAFk9P #MandA #BrandStrategy

Our revered Chief Creative Officer Andre (Dede) Laurentino and Director of Consumer Equality Shelina Janmohamed brought creativity to parliament this week in a fiery debate organised by the IPA (Institute of Practitioners in Advertising). They came with passionate and provocative arguments opposing the motion “the anti-woke agenda is fuelling creativity” – showing why it devalues our work and that creativity thrives without resistance.

It’s hard to know what you like, and even harder to express it. Download the 2024 Behavioural Science Annual to learn how our team helped Argos inspire Brits to give up the 'Greige’ & design their homes with their hearts. 🎨 🛋 👉 https://okt.to/aiEk9m Rory Sutherland | Dan Bennett | David Fanner

The Guardian talks to Rory Sutherland about his huge success on TikTok. With 2.4M likes, 225K followers and his latest video alone hitting 688K views, Ogilvy Consulting's behavioural science guru has won legions of fans of all ages, thanks to his counter intuitive observations about marketing best practice. Link to his Tiktok and article in the comments.

📛 Bad news: Only 7% of executives are satisfied with their brand migration efforts despite M&A activity rising. 🦸 Good news: We partnered with Ogilvy/ Ogilvy Consulting, Tatiana Nery Lindenberg, and Andrew Martschenko to survey 160 senior executives directly involved in M&As to uncover real-world challenges and proven strategies for successful #brand migration. Here are the top findings: 🔑Effective change management is crucial. Set clear strategies for aligning cultures, teams, and messages. 🔑Engaging external consultants results in higher satisfaction and smoother integration. 🔑A well-defined brand migration plan is critical to maintaining values and aligning with growth goals. 🔑Significant investment in post-M&A marketing drives successful integration, customer engagement, and long-term growth. Download the latest report: https://hubs.li/Q02VcPn90