Ocean Media

Viewership is soaring, advertising opportunities are expanding, and new ad technology is making it easier than ever to turn viewers into buyers. This year, we've witnessed a wave of innovation sweeping across the CTV landscape.   Dive into our latest blog to explore the four key trends shaping CTV in 2024: https://lnkd.in/esV4uKbK

Rakuten and Ocean Media collaborated on a podcast campaign aimed at boosting sign-ups during the peak seasonality of Q4 leveraging the holiday gift-giving period and Cyber 5 deals.   Dig into the details that went into the successful strategy behind the campaign and check out a few of the ad reads available for watching or listening at our case study page!   https://lnkd.in/gUvyw5gY

Linear TV isn't going anywhere, but it's definitely transforming. While audience fragmentation and content shifts are real, brands and advertisers shouldn't forget about its enduring strengths.   Linear TV remains a powerful tool for advertisers:   🏗 Building Brands: Linear TV fosters deep connections with audiences, driving brand awareness and recognition.   🗝 Reaching Key Demographics: Linear TV excels at targeting specific age groups and regions, ensuring your message resonates with the right audience.   🏅 Live Events Still Reign Supreme: For sports, news, and cultural events, linear TV remains the go-to platform for real-time engagement.   As Ocean Media CEO Jay Langan suggests, we shouldn't abondon linear TV; we should leverage it strategically alongside other media channels.   Read the full blog here: https://lnkd.in/e75VFiXU

Between limited inventory and higher costs, an election season can be disruptive to your brand's advertising strategy. As political campaigns ramp up spending, many brands are left wondering: how do we advertise effectively during a highly competitive election season? Navigating the complexities of political ad cycles requires a strategic approach and expert guidance. Check out three political ad trends that are taking shape, and how you can combat the challenges posed by political windows: https://lnkd.in/gBhhGrcx

Hey there! Do you have a burning ad question for us? Maybe you're looking to take your media strategy to the next level? Or perhaps you're a media outlet reaching out for an inquiry? Our Contact Us page puts you in touch with all of the right Ocean Media experts! Even if you are just looking to stay up-to-date with all things Ocean Media, you can easily subscribe to our mailing list to get the monthly newsletter! https://lnkd.in/enxn_AKF

Google's extended deadline for phasing out third-party cookies in Chrome (now early 2025) gifts brands one last valuable chance to prepare. In this blog, we explore the upcoming cookie-less world and equip you with: 💡 Powerful Alternatives: Discover effective strategies to gather data that respect user privacy. 🗺 Actionable Steps: Learn what you can do right now to build a resilient data plan. 👋 The Risks of Waiting: Understand why a last-minute scramble can hurt your business. Read the full blog here: https://lnkd.in/gXh6W_Vy

Is linear TV truly dying, or are the reports of its demise exaggerated? Linear TV isn't going extinct, but it is evolving. While facing challenges like shrinking audience and content exodus, it still offers unique advantages for advertisers like brand building, capturing the attention of specific demographics, and is still the go-to for sports and live events. Ocean Media CEO Jay Langan emphasizes that #linearTV should not be replaced in your media mix; instead, it should be approached differently. https://lnkd.in/e75VFiXU #mediabuying #advertising

Check out our newest addition to the Ocean Media case study page! You may have noticed that our work with Rakuten was selected as the winner of the 2024 Digiday Media Buying and Planning Awards in the category of Best Podcast Campaign. Here, we dig into the details that went into the winning strategy behind the campaign and also include a few of the ad reads that you can watch/listen to for yourself!   https://lnkd.in/gUvyw5gY #mediabuying #podcasts

May's edition of the Ocean Media newsletter is hitting inboxes soon! Have you signed up to get the latest insights, industry news, and perspectives that are top-of-mind from Ocean Media experts? Sign up now: https://lnkd.in/gKDZ5RZN #Mediabuyingandplanning #advertising

Google has extended its deadline for phasing out third-party cookies in Chrome to early 2025. While this may seem like a reprieve, it's actually a golden opportunity to get ahead of the curve and build a privacy-first data strategy.   In our latest blog, we delve into the eventual changes of a world with no third-party cookies and offer insights on powerful alternatives, what you should do now, and why waiting until the last minute to scramble together a strategy is detrimental to your business.   https://lnkd.in/gXh6W_Vy #mediabuying #thirdpartycookies #dataprivacy