At Novelis, we're committed to our Purpose of Shaping a Sustainable World Together. As proud members of the First Movers Coalition (FMC), we're helping to drive the aluminum industry to net-zero through our pledge that by 2030, 10% of our metal inputs will be primary aluminum from low-carbon sources and 50% recycled aluminum, dramatically reducing the CO2 emissions of our products. Notably, Novelis is already leading the way with 63% recycled content. In partnership with Ball Corporation and Alcoa, we recently created a pioneering low-carbon beverage cup made with 90% recycled aluminum and 10% primary aluminum made using carbon-free smelting technology. Join us as we spearhead the decarbonization of the aluminum industry.
The First Movers Coalition is the Forum's flagship #decarbonization initiative. 50% of the emissions reductions we need by 2050 must come from #technologies not yet available at scale. First Movers Coalition members are seeking to solve this using their purchasing power - 99 global companies have come together to send the world's largest demand signal for #industrial decarbonization technologies. By committing to purchase low-carbon products and services made with breakthrough technologies, they spur the market and accelerate the deployment of these early-stage technologies. Find out more here: https://ow.ly/9h9A50SBfhf