NewtonX

Thank you Dana DiGregorio and Alexandra Phillips for hosting an inspiring and empowering Women In Research (WIRe) meetup on achieving a moonshot year 🌙✨ We loved learning how to set bold goals, visualize success, and turn dreams into reality. What a great reminder on the power of ambition and community to drive progress. Here’s to aiming high and reaching for the stars! 🌟

Want a 98% equivalence to verified respondents, without having to recruit additional participants? Our COO, Leon Mishkis, explains how augmented data transforms research and outperforms traditional panel samples

56% of brands across Europe are becoming more selective in the influencers they work with over the next year, marking a shift toward strategic partnerships. Our report with Kolsquare | B Corp™, a leading influencer marketing platform, provides insights on the latest trends, budgets, and strategy. Even London Daily News highlights the invaluable guidance these findings offer for refining European strategies. Access the insights here: https://hubs.li/Q02XNTT_0

We hosted our first-ever NYC NewtonXX Women’s Luncheon this week. Our internal women’s group sat down for an open and engaging discussion on experiences women face in the #workplace. Topics like: ✨ Setting realistic boundaries for work and life ✨ Embracing unique career journeys and aspirations ✨ Empowering each other in the workplace Thank you to the incredible women of NewtonX for bringing honest conversations and inspiration to the table! 💪

The NewtonX team doesn’t just run #data. We run marathons! We’re proud to share that our CFO, Lorenzo Seu and Senior Director of Operations, Pavle Krivokapic ran the 2024 New York City Marathon over the weekend. Congratulations to both on this huge achievement🏅

Most M&A deals fail to meet expectations. Poor brand integration is often to blame. In partnership with Ogilvy/Ogilvy Consulting we surveyed 160 senior business leaders involved in M&A over the past three years at companies with over $500M in annual revenue. Our verified data pinpoints where companies go wrong and how to avoid it. If your company is eyeing an M&A, save this blueprint for a successful brand migration strategy: https://hubs.li/Q02WRrRh0

👻The final #Halloween fraudster look has entered the feed: The Bot. This mechanical participant floods surveys with automated, emotionless answers. A true nightmare for #data quality! Now that you’ve seen all three fraudsters looks, it’s time to pick the spookiest costume: 💼The “Definitely Real” VP – the fake “expert” who delivers bad data with confidence 🏎️The Speed Demon – the participant rushing through surveys with a “quantity over quality” approach 🤖The Bot – the autopilot responder that fills research with low-quality, repetitive answers Which costume gave you chills? Let us know in the comments!

The next spooky costume is a 2-in-1. It comes with a sound effect and it’s called The Speed Demon! 🏎️ With the highest click speed and a “quantity over quality” chant, this one’s guaranteed to deliver poor insights. At NewtonX, you won’t be tricked by professionals in these disguises. Instead, we treat our partners to 100% verified insights from real experts who provide thoughtful, high-quality insights. Professionals: Want to share your expertise with Fortune 500 companies? Sign up and join the NewtonX Professionals Community: https://hubs.li/Q02W8nDQ0

We’re thrilled to be the official and continuing B2B research partner for Greenbook's 2024 GRIT Business & Innovation Report–for the 4️⃣th year in a row! The GRIT Report is the go-to guide for market research professionals looking to stay on top of industry trends. We're proud to contribute verified data from buyer-side insights professionals to provide business leaders with trusted insights. Highlights from this year’s report reveal: + The critical role of involving stakeholders early and often throughout projects + The increase in executive interest in analytics for decision-making + #GenAI’s emerging strength in analyzing unstructured #data and replacing work processes Check out the full report here: https://hubs.li/Q02Wby-v0

Happy Halloween! 🎃 This week, we’re spotlighting the spookiest costumes in the data world. First up is The “Definitely Real” VP. It’s the “expert” who claims to have all the answers, but actually doesn't. 👻 What’s even more scary is that this costume costs businesses $3T a year in bad #data. At NewtonX, there are no tricks—just 100% verified insights from real experts. Our NewtonX Professionals Community delivers insights that help shape the future of business. Professionals: want to share your expertise with Fortune 500 companies? Sign up here: https://hubs.li/Q02W82PK0