N.Rich

📞 Calling on all the B2B Marketers We'd love to learn about your experience reaching ICP with B2B Ads please. There surely is a lot of untapped data in your ad platforms and we’re on a mission to help you make the most of it. Here's the 5-min survey link: https://lnkd.in/d676Rbqc What's in it for you? We might be developing an exciting new tool to help you go upmarket more effectively and this participation will get you an early access 👀 🎁

Over the past months we've done quite a few webinars and events. Here's the link to the dedicated YouTube Playlist called All things ABM 📚 for you to catch up on those videos you might have missed: https://lnkd.in/dwB42JvF

How do you choose the intent data platform? How do you get the internal team to understand its value and rely on it regularly? In the below video, our client AutoStore™ share how they approached it. 📬 The Revenue are doing a webinar on Nov 27th on the topic of Intent data with the speakers from Cyance, part of Expandi Group, The Revenue and our very own Andrey "Andy" Kastelmacher. Reserve your spot here: https://lnkd.in/d8iBzgKi

We are back for the 30th Edition of Navigating Go-to-Market! In this issue, we’re sharing the Types of #Demand Gen Campaigns and our own approach. To support your 2025 #GTM planning, we’re unlocking some of our most effective demand gen strategies—proven to convert. Plus, we’re featuring top GTM and #ABM insights from industry experts and leaders—don’t miss out! To read: Aura Axis, Peter Merrick , Prakash Kurup, MagicLibrary, Noman salamat, Aqib Ramzan, Kirill Vdov, Adam Schoenfeld But if you prefer watching some clips about GTM hacks, you can watch these videos from: Silvio Perez, Brad Powell , Antonio Romero , TripleDart - B2B SaaS Growth Agency, Canberk Beker , Generative AI, The Marketing Woman Podcast Or if you just want to listen on #podcasts then these are for you: B2B Marketing Exchange featuring Nadia Davis, MBA, Frida Ottosson featuring Aaron E., Dave Parry and Richard Buckle , David Rowlands featuring Rachel Exton , GrowthMode Marketing, Sam Dunning featuring Nemanja Živković and more! And the upcoming #events that you shouldn’t miss! Especially the Web Summit on November 11-14 with our very own Darya Vasiuk, Head of HR at N.Rich We’d love to hear more stories from you and get inspired by how you make your GTM strategies work. What types of #campaigns are converting best for you? If you have any tips, offers, or questions about GTM, feel free to connect with us at [email protected]. We’d be thrilled to chat!

How does the Marketing Leader get to achieve alignment with the CEO? In this clip, Christopher Collier, VP of Marketing at EHS Insight, shares how he approached it upon joining the company ⬇️ 📌 That's a clip from the webinar 'New Marketing Leader’s Survival Guide for 2025'. Get the full video here: https://lnkd.in/dzV3vr3p

So many companies waste their valuable resources on advertising to non-ICP accounts. The term we use for that is GTM waste. Shockingly, it can account for up to 50-80% of Go-to-Market investments. Here's how the spend and ROI could look like if your Ads appeared exclusively in front of the ICP accounts though. We're just one message away if you want to learn more 👋🏻

Recently Darya Krakaviak, our Brand & Communications Lead, was featured in the podcast 1x2x3 Pipeline by UTTR. Sam Viskovich and Darya discussed how the activity in the relevant communities can help drive the pipeline when done thoughtfully. ➡ ✅ Follow the team at UTTR and their podcast for more pipeline ideas.

Darya Vasiuk, our Head of HR, is joining the upcoming Web Summit in Lisbon! 🇵🇹 If you've considered working for N.Rich and would love to learn more about the current career opportunities and company plans, it's certainly worth connecting with her. Please book a meeting with Darya here or via the event app 📬

This Wednesday our team exhibited at Spotlight by Semrush. It was the very first edition of the event that has already been crowned the Marketing Coachella 😍 👑 ✨ ▪️ Antoine Fadlallah managed the N.Rich booth. If you haven't had a chance to catch Antoine but meant to, feel free to reach out to him here or by booking a meeting at this link: https://lnkd.in/de3b8hzJ ▪️ Markus Ståhlberg hosted two mastermind sessions for the attendees around the topics of ABM and ICP that were both sold out!! Below is a sneak peek of how they went 📸 Follow Markus here on LinkedIn for more insights and follow the N.Rich page for more event announcements.

B2B Marketing in SaaS especially is tough and competitive. It feels therapeutic though to exchange your ups and downs with the colleagues and learn together from common experience. This is exactly what Yulia Olennikova, our Head of Marketing, did recently. She contributed to the great compilation of stories from seasoned SaaS marketers on when something went wrong by Mouseflow. Read Yulia's story about The Campaign That Could Have Lived at the link in the comments 😉 ⬇