Nativo Inc

🌟 At Nativo, we're taking time to reflect on the people and culture that shape our workplace. This season of gratitude has us appreciating the connections, support, and everyday moments that make Nativo special. 💬 We recently asked fellow Nativian Cassie Sclafani Jones, “What is one thing about our workplace environment or culture that you are especially thankful for, and why does it stand out to you?” Take a moment to read it, get inspired, and share what you’re thankful for in the comments. Let’s keep spreading positivity and gratitude together! 🫶 #ThankfulThursday #SeasonOfGratitude #WhatAreYouThankfulFor

🚀 New Case Study Alert! 🔎 Discover how a global automaker boosted engagement among auto intenders and Hispanic audiences using Nativo's personalized custom content, achieving impressive results through a strategic approach. Dive into the case study here 👉 https://lnkd.in/gxvKnKBV

💡"Advertisers need a complete picture of their media impact, including in the mid funnel, to move the needle on consideration and boost downstream lower-funnel outcomes. Fortunately, toolsets are evolving to provide just that." 🔎 Explore the evolving tools that are transforming mid-funnel measurement and how they can enhance your marketing effectiveness. Dive into the full insights from Gregory Friend, VP of Content, Insights, and Strategy at Nativo here 👉 https://lnkd.in/eDSaw3ie

📢  Exciting News! Nativo has been featured for our work in AI-driven predictive audiences, showcasing how we’re reshaping customer insights and pushing the boundaries of data-driven marketing. Read more here 👉 https://lnkd.in/eyiEEXCt

📊 How Does Your Brand Rank? Many brands miss out on mid-funnel opportunities—are you? Join Gregory Friend, Nativo’s VP of Content, Strategy, and Insights, in our upcoming webinar with Ad Age to learn how AI and machine learning can help you drive mid-funnel engagement and measurable results. Secure your spot now! 👉 https://lnkd.in/gxC6n5gk

🌟 We loved taking the stage at Brand Innovators Marketing Leadership Summit during Advertising Week, hosted by Amazon Web Services (AWS) in New York! Gregory Friend, VP of Content, Strategy, & Insights, joined an inspiring panel to discuss "Planning for 2025: Media Outlook for Brands." The panel featured industry leaders Carly (Federbush) Ehrlich (Wurl), and Kris Qiu (IQM Corporation), with moderation by Matthew Fantazier (Kenvue). Together, they delved into emerging media trends, strategic planning, and the innovations that will shape brand marketing in the year ahead. In case you missed it, you can watch On Demand here: https://bit.ly/3YzyBJG #AdvertisingWeek #AdWeek2024 #MarketingLeadership #AWS #AmazonWebServices #Wurl #IQM #MediaOutlook #Nativo

Too often, brands focus their attention (and money) on the two ends of the funnel—awareness and performance—while ignoring the core. This webcast with Ad Age and Gregory Friend (Nativo) will explore how new uses of machine learning and AI can help solve those mid-funnel woes and drive consideration through smart, scalable and measurable campaigns. Made possible by Nativo. Register now! #ad https://lnkd.in/gxC6n5gk

👻 BOO! Is your brand ready to face the fright of where it stands? Nativo's Brand Rank gives you a scary accurate score, showing how your content shapes brand perception and stacks up against competitors. Don’t let your ranking haunt you—use it to make smarter campaign decisions. 🕸️ Ready to face the rankings? 👇 Discover more about Brand Rank: https://lnkd.in/esriAMQ9 Get your brand ranked now: https://lnkd.in/egskb5KX

🌟 Just a friendly reminder that there’s still time to make your voice heard! 🌟 We’re honored to be in the running for the Resourceful Responsibility Award at the 2025 Impact Awards, and every vote counts as we work toward a more sustainable future. 🗳️ Voting is open until November 6th, so if you haven’t had a chance yet, please take a moment to support us and cast your vote here: https://lnkd.in/gmnuFn92 Thank you for being part of our journey to drive positive change! 💙

“‘Brand marketers talk a lot about “full-funnel” impact. But the reality is brands have neglected the middle of the funnel, and as a result, consumers as well.’” - Gregory Friend If you’re aiming to build connections that bridge awareness and conversion, it’s time to focus on the mid-funnel. See how mid-funnel measurement can transform your strategy ➡️ https://bit.ly/4e0VZ7y