MVP

What a fantastic time at our team happy hour in Austin this week!   With #MVPeople spread out all over the country, it's always good to catch up and share stories! #MVP #Austin #measurement #valuation

Following their stunning victory over top-ranked Alabama, Vanderbilt fans celebrated in style, parading the goalposts through the streets of Nashville before giving them a splashy farewell in the Cumberland River. While the SEC imposes a $100,000 fine for such celebrations, the earned media value has far exceeded that amount—over six times, in fact—putting Vanderbilt firmly in college football’s national spotlight. This win has not only elevated the school's profile but also provided players like quarterback Diego Pavia with a significant boost in social media following and projected NIL value. #MVP #sponsorship #measurement #valuation #Vanderbilt #collegefootball #NIL

🚨 JOB ALERT: Creative Strategist 🚨 Are you a talented Creative Strategist ready to revolutionize sponsorship measurement and data visualization? Consider joining our dynamic, skilled team in Austin, Texas (remote friendly!) and be part of shaping the crossroads of partnerships and data with MVP. This role will leverage your creative and design skills through marketing collateral, brand assets, and data visualizations to support MVP's position in the marketplace. You will have a great opportunity to work cross-functionally to impact our brand identity, voice, and other creative strategies that enhance our look-and-feel. Sound like you? Apply now: https://lnkd.in/e2kJR3kx #creative #designer #dattaviz #sponsorship #measurement #hiring #austin #remote #MVPIndex

Precision and context are everything in the world of sponsorship. As the Major League Baseball (MLB) Postseason gets underway, our team is taking a look back at the 2023 Wild Card Series to see how disparate areas of analytics allowed a better understanding of the relationship between the game broadcast and sponsorship assets. Read what our team found by integrating various data sources through our asset-first approach to quickly build a measurement approach that goes beyond surface-level metrics. 👇👇👇 #MLB #Postseason #WildCardSeries #Sponsorship #DataAnalytics #Measurement #MVP

What happens when sponsorship meets record-breaking history? ⚾ 📈 On Thursday, September 19th, 2024, Los Angeles Dodgers all-star Shohei Ohtani etched his name in the history books of Major League Baseball (MLB) by becoming the first player ever to achieve 50 home runs and 50 steals in a single season. This cultural phenomenon commanded global attention across social media for the Dodgers, the Miami Marlins and loanDepot park. 🌎 🔥 Sponsorship is more than just visibility; it's about embedding your story into the fabric of unforgettable experiences. For brands, you simply can’t plan for moments like these. For rightsholders, optimizing assets for the every day and the ‘only today’ help to drive unparalleled value for your partners. Our team at MVP asked the question, ‘How do you measure a moment?’ What we found from a social media standpoint highlights the challenges and strategic decisions that affect everything from the signage behind home plate to the assets in the outfield - and the players in between. #MVP #sponsorship #measurement #valuation #Ohtani

🚨 JOB ALERT: Data Scientist 🚨 Are you a talented Data Scientist ready to revolutionize sponsorship measurement? Consider joining our dynamic, skilled team in Austin, Texas (remote friendly!) and be part of shaping the future of partnerships with MVP. This role will leverage your skillset from testing hypotheses to data sleuthing to building innovative proofs of concept, all while developing data pipelines, automated solutions, and machine learning algorithms. You will have a great opportunity to work cross-functionally to explore and execute solutions across methodologies, data systems, and other strategies that optimize our operation. Sound like you? Apply now: https://bit.ly/MVPdatasci #data #datascience #machinelearning #sponsorship #measurement #hiring #austin #remote #MVPIndex

🚨 JOB ALERT: Computer Vision ML Engineer 🚨 Are you a talented Computer Vision ML Engineer ready to revolutionize sponsorship measurement? Consider joining our dynamic, skilled team in Austin, Texas (remote friendly!) and be part of shaping the future of partnerships with MVP. In this role, you will leverage your data engineering skills to contribute to the design, development, and deployment of our computer vision and machine learning capabilities. This is a great opportunity to work cross-functionally with data scientists, software engineers, and product managers to have your contributions implemented across our premier sports, brand, and agency customers. Sound like you? Apply now: https://bit.ly/cvml-eng #machinelearning #computervision #data #engineer #computerscience #sponsorship #hiring #austin #remote #MVPIndex

It would feel weird to be at a football game where you didn't hear at least one Pitbull song, so our eyes (and ears) perked up this week when FIU announced a partnership with the rapper and singer. What makes the deal unique, though, isn't just that it's the first athletics venue named after a music artist, but how it extends far beyond the traditional conventions of not only university philanthropic naming conventions but the standard approach to naming rights as a whole. Check out what MVP's Brandon Nutting has to say about Mr. Worldwide's most recent collaboration 👇 👇 👇

Fellow Buckeye alumnus, Matt Brown and I had similar thoughts on this topic (If you have not seen Matt's newsletter and content, do yourself a favor and check it out). This deal is a shift from previous brand naming rights deals, and its a massive bargain for Pitbull.

Fellow Buckeye alumnus, Matt Brown and I had similar thoughts on this topic (If you have not seen Matt's newsletter and content, do yourself a favor and check it out). This deal is a shift from previous brand naming rights deals, and its a massive bargain for Pitbull.