Momentum Commerce

IQBAR discovered a lasting impact on organic sales when running Sponsored TV in conjunction with a full-funnel strategy. See the impressive impact below 📈 (And check out the full case study on our website!) #amazoncasestudy #sponsoredtv #amazonads

This week, we've shared data on the most and least branded categories on Amazon US, along with those that have seen the largest spikes. Now, let's dive into the categories that have experienced the most significant decreases. ⤵ For these categories, securing top-of-search placements on generic terms and using product attribute targeting campaigns becomes essential. Consumers aren't searching with a specific brand in mind, so visibility at the top of the search results is key to success. Understanding the 'brandedness' of your category and staying on top of social trends plays a crucial role in determining your advertising strategy. Explore the categories below! #amazonbrandedsearch #brandagnostic

How do marketplace dynamics change on Amazon with the rise in branded searches? For categories that were once brand-agnostic, this shift can be significant. The Thermoses subcategory experienced a jump in branded search volume from 56% to 73%, mainly due to the popularity of Owala. For brands in categories experiencing these spikes in 'brandedness,' it's essential to prioritize and track the branded search volume of both your brand and competitors. Explore the top 5 categories with the largest increase in branded share below. #brandedsearch #amazonsearchadvertising

Overall, Amazon is becoming more branded, but there are still categories where consumers tend to be more brand-agnostic. Yesterday, we shared the top 10 Most Branded Categories on Amazon US (go check it out!). As a follow-up, here are the top 10 Least Branded Categories. An interesting dynamic emerges: while 7 out of 10 of the following 'least branded' subcategories belong to Home & Kitchen, this category also saw the largest year-over-year increase in branded search share at 10%. Understanding the 'brandedness' of a category helps determine which advertising strategies to implement. For brands in the Home & Kitchen space, it emphasizes the need to drive top-of-funnel interest through DSP and similar programs. Curious about which subcategories saw the largest spikes and steepest drops in branded search share? Stay tuned, we will be sharing them this week. #amazonbrandedsearch #amazonads #searchadvertising

Overall, Amazon US is seeing a rise in branded searches, especially in the most valuable segments of the marketplace. Our latest analysis revealed that 22.9% of Amazon US searches included a brand name in June 2024, up from 22.6% in June 2023, with the increase more dramatic across more popular categories. Where are consumers 'branding' their searches most often? 👀 Check out the data below to discover the top 10 most branded categories. #brandedsearch #amazonstrategy

Can you think of anything more impressive than slashing ad spend by 70% and still seeing a 25% YoY sales boost during Prime Day 2024? We can't either... Check out the case study below! #primeday2024 #amazoncasestudy

New Hire Spotlight 🔦 We are thrilled to welcome Kathryn Creonte to the Momentum Commerce team! Kathryn joins us an Associate Analyst of Media Services.

#PrimeDay wrapped up just over a week ago, and here are some key trends from this summer's sale: 📈 Increased overall sales compared to Prime Day 2023 2️⃣ A higher volume of sales on Day 2 ➕ A broader range of products with discounts ➖ A decrease in the average discount amount Dive into the data below! #primeday2024 #amazonus

As Lead Analyst, Alexis Anderson said, DSP and CTV are the way of the future. ⬇ ⬇ At Momentum Commerce, we often tout our approach to #DSP as one of our unique differentiators. While we tailor DSP initiatives based on each brand’s goals, we apply these key differentiators across all clients and campaigns: 1. How We Measure Success 2. How We Utilize Amazon Marketing Cloud (AMC) 3. A focus on an Upper-Funnel Approach Click below to find out what makes our approach different. ⤵ https://lnkd.in/g3XSsGh6 #dsp #amc #amazonstrategy

Historically, sales during #PrimeDay have been heavily skewed towards the first day- something that brands have come to expect and integrate into their strategies. However, Momentum Commerce noted that during Prime Day 2024, while the first day still had higher sales, the gap between day 1 and day 2 narrowed significantly. ⤵ In 2024, median sales on day 2 were 83.9% of those on day 1, compared to 70.3% in 2023. This trend highlights the growing importance of maintaining budget flexibility throughout Prime Day and other major events. Click the link below to read more! #primeday2024 #amazonstrategy