MiQ

"There are significant opportunities for advertisers when applying a programmatic buying strategy that cherry picks inventory based on actual viewership. It drives better efficiencies on investment, and secures a competitive advantage by winning share of voice with under-exposed audiences." Our UK CCO, Zuzanna Gierlinska, recently spoke with ExchangeWire to share insights on how programmatic offers the best way to unleash the full potential of CTV, enabling you to achieve granular audience targeting, meaningful reach, effective frequency, and more impactful measurement. Read the full article here on ExchangeWire: https://bit.ly/40O1eo1 #CTV #WeAreMiQ #NotYourAverageProgrammatic

Have you seen Google's new case study on MiQ's testing and analysis of the Privacy Sandbox Attribution Reporting API (ARA)? We found ARA captured 84.9% of the same unique converters as cookies—a huge win for privacy-friendly measurement. This collaboration further validates our results, highlighting MiQ’s tech expertise and commitment to innovation with initiatives like summary report implementation on cloud-based TEEs helping to scale ARA testing. We're proud to continue shaping the future of privacy-first measurement https://bit.ly/4etTiLN #PrivacySandbox #AdTech

A massive thank you to everyone who stopped by the MiQ booth at yesterday’s Mindshare UK Huddle. From custom caricatures printed onto tote bags to insightful discussions about how to get the full TV picture in 2025, it was fantastic to connect and create memorable moments. Reach out to learn how MiQ can help you take your programmatic to the next level: https://bit.ly/4fMQESx #Huddle2024 #WeAreMiQ #NotYourAverageProgrammatic

We’re thrilled that our UK Chief Commercial Officer, Zuzanna Gierlinska, has been named Ad Tech Personality of the Year at ExchangeWire's The Wires Awards 2024 🏆 This prestigious award celebrates leaders who demonstrate exceptional innovation, influence, and dedication in advancing ad tech solutions and driving our industry forward so we couldn’t be prouder to see Zuzanna recognised among the industry’s best. Congratulations to all winners and nominees at The Wires 2024 🎉 #TheWires2024 #WeAreMiQ

The programmatic industry often overlooks specialized sites due to their heavy ad load. But targeting niche interests can deliver quality outcomes. So we’ve uncovered 115,000 unique sites and apps managed by 5,000 legitimate sell-side partners. It leads to better diversity, and better outcomes. Discover more in our latest report: https://bit.ly/3AvFW3S #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic

Powerful discussions took place at IAB UK's roundtable this morning all around evolving standards in CTV advertising. Key players from across the industry came together to share insights around the planning, buying and measurement process in this booming space. MiQ's Stephen Emsall was joined onstage by Omnicom Media Group UK's Melinda Clow, Vevo's Richard Brant and Nexxen's Hilary Goldsmith for an insightful panel addressing the significant opportunity to collaborate and influence the future of CTV advertising in the UK. #programmatic #ConnectedTV #CTV

In Campaign Middle East's latest article, our very own Johny Saad and dentsu's Saadeddine Nahas highlight the growing opportunities of YouTube advertising in MENA. With more brands leveraging YouTube’s reach, they’re finding that data-driven strategies and smart partnerships are crucial to cutting through the noise. Read the full article here: https://bit.ly/48xWqVO #YouTubeAdvertising #programmatic

Last month, we hosted our biggest global event, Spark24, at our Center of Excellence in Bengaluru. Every year we bring our clients and partners together for a week of collaboration and innovation. The agenda is packed with industry-changing sessions, and the famous hack-a-thon. With the help of our tech experts and data scientists, the teams solve our clients’ most complex challenges -- in just 24 hours. This year, we were delighted to host MBB. Joining ‘Team Scripts’, the team developed an innovative healthcare tool that solves data integration restrictions, and opens the door to robust, data-driven planning. Spark24 is far from your average event, but don’t just take our word for it. See how Alexis Bossi (VP Customer Experience, MBB Agency) describes it in her own blog. #WeAreMiQ #Spark24 #NotYourAverageProgrammatic

We’re passionate about making programmatic better for our clients, the industry, and the planet. It means you’ll always achieve the best quality outcomes on your campaigns, but in a greener way. We’re now two years into our environmental sustainability journey, and we’re proud of the progress we’ve made so far. To find out more, read our second annual Carbon Footprint report. https://bit.ly/3Cj4AVK #WeAreMiQ #CarbonFootprint #NetZero #NotYourAverageProgrammatic

We're thrilled to be sponsoring the upcoming Programmatic Pioneers Summit Connect 2024, an event that brings together the biggest advertisers to explore some of the key challenges and priorities across the programmatic and digital media landscape, and what opportunities lay ahead as we go into 2025. If you're there, we'd love to say hi 👋 #ProgrammaticPioneers #NotYourAverageProgrammatic