How can #B2B marketers enhance their strategy with video? Find out from Merkle's VP & B2B Strategy Lead Sonya Hand and other industry experts in next week's LinkedIn Live roundtable with The Drum: https://lnkd.in/gEcE-jYq
About us
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
- Website
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https://www.merkle.com
External link for Merkle
- Industry
- Business Consulting and Services
- Company size
- 10,001+ employees
- Headquarters
- Columbia, MD
- Type
- Privately Held
- Specialties
- Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, Addressable Advertising, Identity Resolution, Data Management, SEM, SEO, Display Advertising, Paid Social, Amazon Advertising, Marketing Technology, Customer Experience, Performance Creative, User Experience, B2B Marketing, Enterprise Technology, Customer Experience Management, and CXM
Locations
Employees at Merkle
Updates
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What panels and speakers do you want to see at #SXSW 2025? Luckily, the decision is yours! Vote now through Aug 18 to ensure our session makes it at this year’s event and discover the secret to making humans and #AI get along: https://lnkd.in/gAkpFxUP
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Every interaction a customer has with your brand is an opportunity to gather data and learn more about them, says Merkle’s Peter Rogers. Learn more about how to use customer data to its fullest potential in this blog: https://ow.ly/TZ6E50SPS8w
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Merkle reposted this
From cleaning local beaches and donating food to communities, to planting trees in gardens, our employees came together for the third annual One Day for Change, making a remarkable impact on local communities. Over 50 locations across the seven countries in the dentsu Americas region participated, inspiring a ripple effect of events throughout the rest of the year. Scroll through the images to witness the change in action! #OneDayforChange #dentsuAmericas
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Want to work smarter, not harder? Salesforce’s Summer 2024 features can support your team with its #AI, data-powered enhancements. Learn more from Joe Anzalone of Shift7, a Merkle Company, in MarTech: https://ow.ly/JLJ750SPS2V
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We surveyed more than 800 business leaders to find out how they approach #CX. Explore the ins and outs of their priorities and behaviors in the second installment of our 2024 Customer Experience Imperatives research: https://ow.ly/2aAj50SPHCr Featuring: Tim Perlstein
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How can brands enhance their customer experience? Merkle’s James Riess shares tips on transforming #CX and predicts how #genAI will change marketing over the next five years in CXM Today: https://ow.ly/Fry150SKqWu
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How did this premium pet food company expand its audience by 60%? Merkle used AMC on #AWS Clean Rooms to help Champion Petfoods access first-party #CRM records, leading to better, targeted customer insights. Read more here: https://ow.ly/w4G150SOzxg
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Transforming #B2B commerce with smart, scalable solutions? No problem 🤝 Learn how Shift7, a Merkle Company, and Tremco Commercial Sealants & Waterproofing revolutionized the buying experience, boosted revenue, and empowered customers with intuitive self-service tools in our case study: https://ow.ly/z14l50SKptL