TaylorMade Golf Company Senior Director of Media Ryan Lauder has spent 25 years helping to grow one of the world’s most respected golf brands across marketing and media. We’re sitting down with him to unpack the shifting macro and micro trends in the comms industry, unique ways to leverage data, and so much more. Join us Oct. 23: https://lnkd.in/gzw9xWfV
Memo
Technology, Information and Internet
New York, NY 1,192 followers
A data platform for the new era of PR measurement
About us
Memo harnesses readership data from the publications that brands care most about for a modern approach to PR and storytelling. The company’s readership data platform has established a new standard for PR measurement by revealing to brands exactly how many people are reading about them. Armed with readership data, companies can prioritize media relations around the topics, outlets and reporters driving the most readership and show the actual value of their PR. Memo is proud to fuel winning communications strategies for data-led brands including Google, Walmart, Samsung, MLB, Acorns, Kroger and more. For more information on Memo, please visit memo.co
- Website
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https://memo.co
External link for Memo
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2018
Products
Memo
Media Monitoring Software
Memo is the only platform that reports accurate data on earned media: unique visitors to an article (readership), unlocking new insights for PR & communications. By partnering directly with publications, Memo reports readership on articles mentioning your brand, industry peers, and the topics you care about most. Anytime access to aggregate readership by outlet, reporter, and topic show you what sources and angles are performing for your brand and what opportunities you may be missing.
Locations
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Primary
151 W 26th St
New York, NY 10001, US
Employees at Memo
Updates
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Are Op-Eds worth the effort? Do people read them? Insights Analyst Jaime Ponce studies a year of Op-Eds to get to the bottom of it. Check out a snapshot of the findings: https://lnkd.in/g3jmHnsY
Memo Readership Analysis: Op-Eds
info.memo.co
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Senior Insights Analyst Nikki Chellaswami analyzed news coverage around CEO turnover at Boeing, Starbucks, and Nike to understand how their differing comms strategies impacted public attention and their bottom lines. Check out 3 key learnings: https://lnkd.in/gPNkzivv
Readership Analysis: Leadership Change Communications
http://memo.co
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We surveyed 1,000 comms pros to see how reporting structure, scope, priorities, and more are changing year-over-year. See the 2024 Evolving Role of Communications report: https://lnkd.in/gCn5nMnb
Evolving Role of Comms
info.memo.co
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Insights Manager Eva Casher analyzed readership data (unique visitors to news coverage), sheer coverage volume, and UVMs to see if they yield comparable insights. Spoiler alert: there's some key differences that could sway your media strategy in opposite directions. Check out her research: https://lnkd.in/gYfp7GhP
6 Charts Comparing Insights from UVMs vs Readership
http://memo.co
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After Starbucks announced its new CEO, the narrative quickly changed from a positive outlook for the business to return to office doesn't apply to him to...wait...the CEO is commuting via private jet to Seattle? We analyzed what people read most about the new CEO appointment and how it compares to the coffee giant's other news cycles in 2024. Check it out (and more recent research): https://memo.co/resources/
Resources - Memo
http://memo.co
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Memo reposted this
Digital OG. Global Head of Analytics @Zeno Group + TEDx Speaker + Adjunct Professor + U.S. Marine | @Britopian
I had an insightful discussion with Eddie Kim, the founder and CEO of Memo a few weeks ago. 👀 In this clip, I talk about the need and urgency for PR pros to look beyond impressions, hits, and other vanity metrics. Understanding the context and underlying narratives of coverage provides actionable insight into media perceptions about your brand, products, execs, etc. 📈 Imagine layering in actual readership data from Memo with narrative intelligence and understanding which media narratives drive real engagement. This data would be actionable: ‣ Prioritized media lists ‣ The most impactful journalist ‣ Brand messaging This is all doable now. What are you waiting for? ------- #mediamonitoring ‣ #data ‣ #analysis ‣ #mediainsights
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The media landscape is changing and PR needs to keep up. Zeno Group Global Head of Analytics Michael Brito joined us to discuss big shifts happening in media, metrics as a critical component of strategy, and what we can all do to push the industry forward. See the full discussion with Memo CEO Eddie Kim on-demand: https://lnkd.in/gMjXvMXr
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One of the biggest lessons learned from Bud Light that might have helped Harley-Davidson Motor Company, John Deere, and Tractor Supply Company over the last month: every time you backpedal or make reactive changes, your negative news cycle regenerates and attracts more readers. See what more insights you can learn from major brands in crisis: https://lnkd.in/giTeZYZu
Resources - Memo
http://memo.co
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The 2024 Summer Olympics in Paris attracted nearly 600 million readers during the 2 weeks of the Games—that’s 13x more readers than the recent global IT outage. Which brands came out ahead with readers? Memo Senior Insights Analyst Nikki Chellaswami analyzed readership (unique visitors to articles) for over 20,000 articles to find out. Check it out:
What brands won the 2024 Summer Olympics?
http://memo.co