Melbourne: Our team of CX experts are heading to Medallia Experience World Tour: Melbourne on October 15 and can’t wait to see you there! Connect with our team at our booth to learn how we leverage AI and machine learning to elevate customer-centricity and drive powerful business outcomes. Register today: https://lnkd.in/dhThXS6p
Material
Business Consulting and Services
Los Angeles, California 46,078 followers
A leading insights, marketing and technology company that combines deep human insights with modern technology.
About us
Material is a leading insights, marketing and technology company striving for true customer centricity and ongoing relevance in a digital-first, customer-led world. By leveraging a proprietary science + systems approach, we speed engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve. In everything we do, we make an impression. We make a difference. We make an impact. And we help brands do the same.
- Website
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https://materialplus.io
External link for Material
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 1973
- Specialties
- brand strategy, digital marketing agency, digital marketing company, market segmentation, advertising, digital advertising, marketing services, digital marketing services, branding services, social marketing agency, business marketing services, marketing firm, online marketing firm, online marketing company, customer experience, digital transformation, and market research
Locations
Employees at Material
Updates
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You’re invited! We’re partnering with Braze for Grow with Braze New York on October 23 at Pier 59 to explore actionable personalization strategies. Come network with marketing and technology practitioners and CRM experts and learn how leading brands are leveraging key engagement tools to drive successful business outcomes. If you’re interested in attending, register here: https://lnkd.in/gk5ePgNQ
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With Hurricane Milton heading towards Florida, Informa's #TMRE2024 has understandably been postponed. While we are disappointed to be missing our insights community, our hearts and minds are with the state of Florida as we wait to see what unfolds. At Material, we’ve dedicated our practice to the understanding of how humans behave under all sorts of conditions. Though science tells us that people are notoriously bad at predicting how they will feel and how they will cope, we know they will need help and support when the storm has cleared. With that in mind, we invite you to join us in contributing to Team Rubicon and Hispanic Federation’s Disaster Relief and Recovery Fund as we support those impacted by the hurricane disaster. Donate to Team Rubicon: https://lnkd.in/gpHf-fSr Donate to Hispanic Federation: https://lnkd.in/g7_jhPDc
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Our team had a great time at DrupalCon Europe participating in engaging sessions, networking with marketing and technology leaders and meeting Dries Buytaert, Drupal Founder. Some of the conference highlights include: ⭐ Material’s Reena Tripathi, Senior Account Director, Anubhav Gupta, Senior Product Manager, and GC Dental’s Eric Luijer, on stage together presenting the brand’s digital transformation and exploring how our team leveraged Drupal to streamlined processes, enhance engagement and optimized membership management for dental professionals. ⭐ Reena co-presented a lightening session with TraceLink’s Ayushi Parate and Manish Kothare discussing how our partnership helped redefine TraceLink’s brand, driving user engagement and business growth.
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Check out key takeaways from Material's subject matter expert, Jeff Stone after attending and presenting at #BrazeForge2024! From achieving customer centricity to embracing AI-driven marketing, Jeff shares insights that will help organizations navigate the evolving industry landscape.
I recently presented at #BrazeForge2024 in Las Vegas with some of my Material colleagues. It was action-packed with insightful presentations for CRM/loyalty experts offering forward-thinking takeaways about what’s to come in the industry. Since the conference, many of our non-Loyalty clients have been asking about some key takeaways as they try and navigate the every-changing and complex MarTech landscape. So, here are a few of my takeaways! 1. Myth buster alert: there’s no such thing as consistent, personalized marketing at scale. However, within your owned channels, you can achieve the holy grail of true customer centricity. Acquisition, strategic segmentation, relevant personalization is far more manageable than you think... So long as you tap into behavioral science to truly unlock customer needs and when creating those ideal branded experiences. Check out our e-book for more details: https://lnkd.in/gQdheMDm 2. The person at your company to activate tech-enabled customer centricity is YOU. Regardless of the role or title, the activation of all things technology relies on everyone at the company. One of the best ways to drive impact via new technology is to flex those creative muscles! It’s amazing how simple ideas to existing tech can have outsized impact. 3. If you don’t learn to love change, then you better learn to love irrelevance! The pace of change in MarTech is accelerating, requiring more net new skills than ever before. To stay relevant, let alone to get ahead, requires active effort on a daily basis. 4. AI is not coming for your job, but it is going to fundamentally change the way you work. We’re now in an agent-based AI world where your AI “agent,” or sidekick, which is using GenAI, will truly enhance your marketing and analytic abilities...if you lean in. Agents help make you more effective by suggesting solutions and automating cumbersome campaign setup. And when personalized the right way, consumers are loving AI-created experiences and communications. The next iteration will be even more productive as the agent marries up a bespoke business need, in the context of your data, with GenAI. The best part is you also don’t need to be a techie to speak the agent’s language! 5. Governance, legal, privacy and ethical considerations are critical stage gates for any new technology you’re implementing. But it’s essential to get comfortable with moving fast and hitting some “bumps” in the road. Every one of our clients has hiccups as they’re further integrating new kinds of customer-centric technology in their stack and businesses...they’re just not talking about it publicly. 6. Zero Copy data access to popular data systems is going to solve a lot of problems and further democratize organization data. This should unlock many more use cases and scenarios for dynamic campaigns. As a non-techie…you definitely should be GEEKING out on this feature.
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Join Material at the next stop on Acquia’s Digital Freedom Tour: #EngageNewYork on October 23-24 in New York City! Our team of experts are looking forward to connecting with other Acquia partners and industry leaders, and discussing how Material leverages data-driven insights to speed customer engagement and growth. Learn more about our partnership with Acquia: https://lnkd.in/dnNcnb3T
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That’s a wrap! Our team was thrilled to participate in #BrazeForge2024, connecting with incredible people and sharing how Material integrates key behavioral science principles into CRM strategies to transform customer relationships. Dive into our latest e-book to uncover six behavioral science principles that explain the “why” behind complex human behaviors, revealing actionable insights for brands looking to build meaningful connections with their customers: https://lnkd.in/gervWWUW
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Material is off to Medallia Experience World Tour: Melbourne on October 15 to connect with industry leaders and share insights on creating exceptional customer experiences through data-driven innovation. Stop by our booth to connect with Ben Mooney, Country Manager, Australia & New Zealand, Wesley Wilkins, Growth Partner, Australia & New Zealand, and Nate Celnik, Associate Director, Program Management, to learn how Material bridges the gap between customer expectations and digital solutions. Register here: https://lnkd.in/gC59W9Js
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As humans, we experience instinctual, gut-level reactions on a daily basis. “They impact our first impressions and can set the stage for the quality of our experiences and perceptions of a brand and its products,” writes Lauren Murphy, PhD, AVP Center for Human Understanding. Explore the power of implicit responses, and how they influence consumer behavior and decision-making: https://lnkd.in/gbcUaMjX
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#TMRE2024: Material’s SVP, Growth, Maury Giles, will participate in the “The Future of Insights Perspectives Report” panel on Wednesday, October 9, coinciding with the launch of this new report. Join Maury and other industry leaders as they dive deep into emerging trends, the role of AI, ResTech and other innovations and explore what’s next for the world of insights. Learn more about events at TMRE 2024 and book time to connect with our team: https://lnkd.in/g8NcNY3v
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