As advertisers navigate the complexities of programmatic advertising, it becomes clear that the challenges are surmountable with the right strategies. https://ow.ly/JvPo50U918K #marketing #martech #technology
MarTech Series
IT Services and IT Consulting
Hawthorne, California 26,024 followers
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
About us
Established in 2016, Headquartered in CA, MarTech Series is a fast growing online publication that covers News, Insights and Trends about Marketing Technology from around the globe. MarTech Series keeps the modern marketer abreast of all the important developments in the Martech Landscape. MTS covers a mix of pioneering Martech happenings, entrepreneurial initiatives, creative exchanges and insights from industry leaders. We cover the entire spectrum of AdTech, SalesTech, and MarTech including advertisers, publishers, enterprises, agencies and the entire B2B marketing ecosystem. MTS has quickly grown to become one of the most popular resources amongst some of the world’s largest organizations and marketers for updates on modern marketing tools, martech stacks, strategies, articles, online seminars, discussion forums, and much more.
- Website
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http://martechseries.com
External link for MarTech Series
- Industry
- IT Services and IT Consulting
- Company size
- 11-50 employees
- Headquarters
- Hawthorne, California
- Type
- Privately Held
- Founded
- 2016
- Specialties
- marketing technology, sales, marketing, advertising, Publisher, MarTech News, Ad Tech , B2B Marketing, News, and B2B Content
Locations
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Primary
Get directions
3503 Jack Northrop Ave
Suite #C3873
Hawthorne, California 90250, US
Employees at MarTech Series
Updates
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Catch the latest in supply path efficiency with an overview of the newest martech updates and integrations from this week’s martech highlights: https://ow.ly/WxFE50U914c Five9 Viant Technology Jasper Reltio NinjaCat StackAdapt #marketing #martech #technology
MarTech Series’s Marketing Technology Highlights of The Week
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Undertaking a rebranding effort is a complex journey... https://ow.ly/LhcG50U9120 #marketing #martech #technology
From Static to Dynamic: Sisense Rebrands for the Future of Analytics
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The rising dependence of marketing teams on a collection of interconnected martech tools and platforms to measure effectiveness, tailor customer experiences, and expedite operations necessitates the need for specialized skills in martech https://ow.ly/gQg150U90Zn #marketing #martech #technology
The Importance Of Martech Training And Certifications
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As scepticism around data usage grows, brands that prioritise trust, transparency, and privacy in their advertising strategies will stand out in a crowded market. https://ow.ly/nzM950U90Wj EXTE #marketing #martech #technology
Building Consumer Trust Through Secure, Privacy-First Advertising
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Navigating the complex landscape of data privacy and compliance is imperative for businesses today. Automation offers a streamlined, efficient approach to managing these critical aspects, ensuring adherence to legal standards and safeguarding sensitive information. https://ow.ly/eecR50U90V6 #marketing #martech #technology
How to Automate Your Data Privacy and Compliance
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To build and maintain trust with your customers is immensely more important than regulators tightening their grip. As the awareness of data dignity grows, the stakes grow increasingly higher. Brands must accept some responsibility and accountability for how data flows through the advertising ecosystem, and demand better practices. https://ow.ly/OkYO50U90SE Ketch #marketing #martech #technology
Is Oracle’s privacy settlement the canary in Digital Advertising
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Keith Kazerman, President of Streaming at Locality discusses the latest technologies impacting programmatic advertising and how this will influence ad buying behaviors in this chat with MarTech Series: https://ow.ly/PjsE50U90Qf #marketing #martech #technology #Locality
MarTech Interview with Keith Kazerman, Locality
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Combining both marketing strategies, businesses can capitalise on emerging trends, address consumer needs, and navigate present and future business challenges with ease. https://ow.ly/UlO250U90O6 #marketing #martech #technology
Proactive Marketing vs. Reactive Marketing - Key Differences
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From 2015 to 2020, the identity landscape grew more complex with the rise of walled gardens. Platforms like Facebook, Google, and Amazon created closed ecosystems of first-party data, offering rich, self-declared insights about consumers. https://ow.ly/8n5m50U90Mh Experian #marketing #martech #technology
The Evolution of Identity: A Decade of Transformation
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