Los Angeles Rams

Today, we are proud to announce an exciting new partnership with Novavax, a global company advancing protein-based vaccines with its Matrix-M™ adjuvant, aimed at "Protecting the Rams House" this respiratory virus season. The partners will hold a Vaccine Drive at the Hollywood Park Farmers’ Market in Inglewood on Saturday, November 16, 2024.   With respiratory disease season underway and rates of infection expected to rise during the winter, Novavax and the Rams are committed to safeguarding the health and well-being of fans and the broader Los Angeles community. Together, they are bringing convenient vaccination options to the public, starting with this engaging, family-friendly event at Hollywood Park.   The Vaccine Drive at the Hollywood Park Farmers’ Market in Inglewood will provide COVID-19, flu and other vaccinations for all eligible individuals, along with educational resources and giveaways. Los Angeles Rams Cheerleaders and mascot Rampage will join the event to rally fans and locals, raising awareness about the importance of vaccination in keeping Los Angeles communities safe.   Read more here: https://lnkd.in/gCBtpPTB

Yesterday, the Los Angeles Rams teamed up with three of the biggest teams in global sports – Arsenal F.C, Denver Nuggets, and Colorado Avalanche, to launch the “Green Action League,” the largest fan-driven campaign on sustainability ever seen in sports. This collaborative tournament invites European football, American football, basketball, and ice hockey supporters to compete against one another to help their team secure the title of the 'greenest fans’.   The tournament, powered by Ball Corporation and hosted on the Planet League platform, runs from November 11 to December 1, 2024 to inspire sports supporters across the world to adopt greener habits. Participants score ‘green points’ for sustainable activities.   This sustainability competition is the first-of-its-kind global partnership between Ball Corporation (NYSE: BALL) and Kroenke Sports & Entertainment (KSE), which includes four marquee teams across three markets: Denver, Los Angeles and London. The partnership was founded on a shared vision to advance sustainability in sports and entertainment by strengthening in-venue aluminum recycling, providing fans with a more environmentally friendly fan experience and showcasing aluminum as a sustainable beverage packaging choice.    Read more here: https://lnkd.in/gjygG4ti

Yesterday, the Los Angeles Rams and ARound teamed up with Princess Cruises and Uber Eats to launch a groundbreaking AR broadcast integration and fan engagement platform offering a scalable, commercial-grade AR solution that integrates seamlessly into live broadcasts and mobile experiences.    ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell (NASDAQ: STGW), and the Los Angeles Rams have teamed up with Princess Cruises and Uber Eats to revolutionize how AR is integrated into live sports broadcasts and in-stadium experiences. ARound and the Rams debuted this technology last month during the Rams home opener at SoFi Stadium. ARound’s automatic camera integration allows AR effects to be broadcast on the Infinity Screen, blending live game moments with dynamic AR content. Complementing the broadcast, ARound’s mobile browser-based platform allows fans to localize AR interactions, marking a new era for sports entertainment that gives fans a more immersive way to engage all game long.    Read more here: https://lnkd.in/grnH4UU2

Last week, the Los Angeles Rams and Russell Westbrook’s Honor the Gift debuted their “After Hours” collection available now on ramsfanshop.com. The limited-edition capsule collaboration between two LA staples celebrates what happens after the work day is done/after the game ends. The six-piece collection, which can be worn to games but is versatile enough to be worn out, is all about the after hours. The collection includes an assortment of hero products inclusive of the following: Short Sleeve T-Shirt, Long Sleeve T-Shirt, Hoodie, Matching Track Jacket and Track Pants and Jacket.   The campaign features and highlights national and local celebrities, current and future stars, sports and culture icons which are the breadth of people who reflect the fabric of Los Angeles. Highlighted talent includes but is not limited to: Honor the Gift Creative Director and NBA star Russell Westbrook, LA Rams players Cooper Kupp, Demarcus Robinson, Quentin Lake, Los Angeles Rams Cheerleaders, and DJ Hed and members of Russell Westbrook’s AAU team.   Read more here: https://lnkd.in/gRUBTBT6

Congratulations to our newest staff at the LA Rams! We are excited to welcome you into the Ramily!

The Los Angeles Rams have collaborated with Genius Sports Limited to provide their fans with augmented, data-driven in-game highlights within SoFi Stadium.    During every Rams home game, immersive highlights leveraging the NFL’s proprietary Next Gen Stats (NGS) data will be displayed on SoFi Stadium’s iconic Infinity Screen. These highlights, powered by GeniusIQ, Genius Sports’ next generation data and artificial intelligence platform will include crucial NGS insights such as player locators and speeds, time for the quarterback to throw and a complete minimap.   As a long-term partner of the Rams, Verizon will be integrated at crucial times within the highlights, unlocking premium new augmented advertising inventory in front of a highly engaged audience. Verizon’s logo and messaging will take center stage creating a dynamic new platform for them to strengthen their brand affinity with Rams fans.    Read more here: https://lnkd.in/gvqhR2kQ 

Recently, the Los Angeles Rams partnered with TRUFIT Customs, the leading custom-fit mouthguard in professional sports bring game-changing gear to the team and fans. “TRUFIT has been an outstanding partner and a great resource for our players,” says Lawrence Jones, Los Angeles Rams Associate Athletic Trainer. “Their custom-fit technology ensures that all our players have access to protective mouthguards tailored to their physical features and allowing them to communicate clearly on the field.”   Read more here:  https://lnkd.in/gktrXnew

"Whether it's through the mariachi music that I grew up playing or my choice of authentic Mexican dishes that remind me of my grandmother's house, many aspects of who I am serve as a proud representation of where I come from." #LatinoHeritageMonth Staff Showcase: Pedro Gomez 👏 https://lnkd.in/ge8x7G2c

On Friday, the Los Angeles Rams and California Resources Corporation announced “Football Without the Footprint,” a carbon management initiative that will allow the Rams to reduce or offset carbon emissions from the team’s operations in coming years. CRC and the Rams will also invest in community impact efforts such as garden builds, beautification projects, and science, technology, engineering, art, and math (STEAM) initiatives that will integrate carbon management practices and education. Through this partnership, CRC will become the Rams’ Official Carbon Management Partner.   The Rams are the first NFL team in California to agree to purchase locally sourced carbon credits to offset their carbon footprint from CRC’s Carbon TerraVault, the company’s carbon management business that develops carbon capture and storage (CCS) projects in California.    "At the Los Angeles Rams, we are proud to partner with purpose alongside CRC,” said Jennifer Prince, Chief Commercial Officer, Los Angeles Rams. “Together, we are committed to leading the charge in innovative carbon management solutions that not only benefit our community and fans, but also pave the way for a more sustainable future."   Read more here: https://lnkd.in/gpfs4Sx2

Recently, in celebration of the start of the 2024 girls flag football high school season, the Los Angeles Rams hosted their second annual Girls' Flag Jamboree, presented by Bridgestone Americas, for more than 100 high school teams and over 2,500 student-athletes.   We extend our gratitude to Bridgestone, Align Technology, USA Football, and CalHOPE for joining our Character Panels. These sessions featured influential women from sports and business industries, who shared their personal stories of how sports shaped their careers, empowered them to succeed, and offered invaluable insights on pursuing one’s goals with determination.    Read more here:  https://lnkd.in/gsbQr3jT We also thank our partners at Soluna, Nike, PACSUN, BIOFLEX Laser Therapy, PepsiCo (Gatorade), Xperience Restaurant Group (XRG) (El Torito), Oakley