Kale

Last week, we hosted a Kale Connect webinar, focused on 'How to Build Community in Fashion.' We covered everything from organic social strategies to community building with an amazing lineup of fashion experts: Alexander Sikkema-Kapp, Lauren Lootens, and Katy Stankevitz—URBN was in the house! 👗👜👖 Key takeaways from the session: ⭐ Alex Sikkema-Kapp from Esprit: Organic is the powerhouse. In a world full of ads, a strong organic social strategy is where brands can really shine. Don’t just jump on every trend (and don’t hesitate to start your own)—make sure your strategy aligns with your audience's preferences on each platform and uses content that genuinely resonates. ⭐ Lauren Lootens from Nuuly: We're shifting toward a world where brand trips need to be more community-focused. Take REFY and Topicals, for example—both brands hosted trips with diverse and genuine superfans, ensuring the experience was authentic and meaningful. This approach not only deepens connections with your community but also results in more impactful content. ⭐ Katy Stankevitz from Anthropologie: Social media isn’t just about driving quick sales—it’s where real brand and community-building happen. When you focus on creating content that genuinely connects with your audience, you’re laying the groundwork for long-term loyalty and trust. Yes, sales matter, but the real strength of social media is in introducing your brand to new people and keeping your community excited and engaged. It’s all about making your audience feel like they’re part of something bigger. Thanks to our speakers for sharing their insights and to everyone who joined us! Follow us to stay in the loop for more marketing advice and insights. 🙂

Attention social media, influencer, and community marketers! In our next Kale Connect webinar, our founder, Isha Patel sits down with fashion marketing experts who have worked at top brands like Anthropologie, Free People, Nuuly, and Esprit . The conversation will be focused on how to create meaningful connections and build loyal, engaged online communities within fashion. Whether you’re looking to strengthen your brand’s community or just want to hear from the best, this is a conversation you won’t want to miss! 🔗 RSVP: https://lnkd.in/efZs_Qyv  📅 Date: Wednesday, August 21st  ⏰ Time: 11 AM PT Lauren Lootens - Influencer & Community Manager at Nuuly Alexander Sikkema-Kapp - Former Global Social Media Director at Esprit Katy Stankevitz - Social Media Manager at Anthropologie

RoC Skincare x Kale 🤝 Thrilled to spotlight our collaboration with RoC Skincare, the skincare brand known for innovation and affordability since 1957! Kristine Ayala, the Director of Social Media & Influencers, shares, "Honestly, when I first started with Kale, I was concerned our consumer might not be using it yet since it’s such a new platform. But overnight, we had hundreds of videos with amazing engagement. It’s exciting to see how many people are using the platform and creating videos about RoC. Kale saves a ton of time; it's efficient and easy to use, which is perfect for our busy schedules. Overall, Kale has helped us increase UGC, and we’re happy with our results!" Cheers to more successful retail runs ahead! 📈 #UGC #Creators #SocialMediaManagers #TikTok #InfluencerMarketing #retail #tiktokseo

74% of Gen Z uses TikTok as their go-to search platform! Using the right hashtags and trends is the secret to hacking TikTok SEO. We partnered with LesserEvil Brand Snack Co. to boost their TikTok SEO, and the results have been incredibly impactful. 🚀 #TikTokSEO #UGC #Creators #SocialMediaManagers #TikTok #InfluencerMarketing

Big congratulations to the Vacation Inc. Team (Lach Hall, Shannon (Demers) Comstock, Ryan Bukstein, and many others) for being featured in The New York Times 🌞 A brand revolutionizing sunscreen with a nostalgic twist! Their Classic Whip SPF 30 changes the game with a fun, fresh approach that stands out on the shelves. Jennifer Brady put it perfectly in The New York Times: "Now, we have this product that isn't just going to protect me from a sunburn, but it also looks cool and attracts attention." 🌟 Their Kale community has been buzzing with excitement, sharing creative and engaging content that captures the brand's essence. Check out their community participating in a Kale retail run challenge below! Remember to stock up before the July 4th rush at Ulta Beauty or Target. #ugc #creators #socialmediamanagers #tiktok #retail #influencermarketing #tiktokseo

Huge congrats, Enrico Frezza and the Peace Out Skincare team! We're so excited to see you crushing it. ✌ 📈

Have you ever wondered how a brand famous for its mouth-watering cookies dominates the consumer world, especially on social media? Here's a sneak peek into how Crumbl leveraged Kale to launch a new treat, venturing beyond cookies. 🍪 👀

Last week, we kicked off Kale Connect with our first session, "How to Win on TikTok," which was a huge success! With over 250 RSVPs, we had an interactive session with a diverse community of marketers, agencies, and even creators. 🌟🚀 Key Takeaways from the Session: 🥤Steven Vigilante: TikTok is all about humor and education. If your content doesn't fit into those categories, it probably won't do well. Most TikTok users don't know your brand, so make something that grabs their attention right away. Lexie Barnhorn: The key to TikTok success is constantly testing and learning. Don't rely on assumptions. With TikTok's fast pace, spending too much time on one video isn't practical. The videos that go viral are often the ones you least expect and usually the quickest to film. Amanda Arfman: Your community should be at the heart of your business. It's not just about learning from them but also involving them in your processes. Know where they hang out, the best ways to connect with them, and how to speak their language to build a strong community. Big thanks to our awesome speakers and everyone who joined us!! 🙌 Your insights and energy made this webinar one for the books. We're pumped for the next episode of Kale Connect! Stay tuned for more exciting updates 👀.

Come join our team!

Attention all marketers! 🌟📣 We’re excited to kick off Kale Connect, our brand-new webinar series! For our first session, “How to Win on TikTok,” our founder Isha Patel will chat with marketing leaders from OLIPOP PBC, Notion, and Bubble. They’ll spill the tea 🫖 on their TikTok success and how they’re building meaningful relationships with their communities! 🔗 RSVP: https://lnkd.in/efZs_Qyv 📅 Date: Wednesday, May 29th ⏰ Time: 11 AM PST All-Star Panelists: 🌟🥤Steven Vigilante - Director, Growth and Partnerships at OLIPOP 🌟Lexie Barnhorn - Head of Social and Influencer Marketing at Notion 🌟Amanda Arfman - Director, PR and Partnerships at Bubble Space is limited, so grab your spot!