INFUSE

Attending #Dreamforce 2024 (Sept 17–19, San Francisco, CA)? Connect with us there! Join Andrew Sambrook, Becky Bogart, Kevin Ebmeyer, Petya Dolaptchieva, and Rebecca Yarnold, alongside our partners from 6sense, to discuss key highlights from the event, exploring the biggest AI and technology shifts of our time. Make sure to also visit us at Club6, a VIP oasis just two blocks away from the conference, where you can enjoy: 🍸 Over 100 selections of refreshing cocktails and mocktails 🌮 Tasty Mexican bites served all day 🍻 Relaxed networking, breakfast, and happy hour 🎁 Unique giveaways and swag Secure VIP access to Club6 for yourself plus a guest here: https://lnkd.in/dikRFvnJ #DemandGeneration #B2Bmarketing #Dreamforce2024

Demand generation is a full-funnel strategy that engages prospects at every stage of their buyer's journey. As a long-term initiative, it focuses on increasing brand awareness, building trust, and nurturing relationships, ultimately driving a consistent flow of qualified prospects. However, with the growing complexity of the B2B buying process, many demand generation tactics have become outdated, leading to common misconceptions. This article explores strategies to avoid these pitfalls, including: ➡️Shifting away from lead generation as the sole focus: While acquiring sales-ready leads is crucial for achieving short-term goals, investing in nurturing strategies and client lifetime value (CLTV) is vital for sustained business growth. 💡Evolving sales approaches: With 87% of buyers expecting sales representatives to act as advisors, the traditional model of BDRs focusing mainly on lead generation and outreach is no longer sufficient. 🤖Extending AI usage beyond content creation: The convenience and affordability of AI-generated content has resulted in 65% of it becoming irrelevant to buyers. To stand out, brands must deliver high-quality content tailored to their audience's needs. 🎯Targeting the entire buying group: As buying groups now often include up to ten members, focusing on only a few risks neglecting key decision makers. Read the full article to discover more about demand generation anti-trends and how to address them. https://lnkd.in/dFaSsRr7 #DemandGeneration #B2Bmarketing #OwnYourFunnel

The INFUSE team sends our warmest wishes to everyone celebrating Ganesh Chaturthi. As we honor Lord Ganesha, let's embrace the spirit of new beginnings, overcoming challenges, and fostering a sense of community. In this season of celebration, we are reminded of our commitment to driving positive change and supporting one another in our shared journey toward success.

The U.S. healthcare sector faces an unprecedented workforce shortage, with 4 million professionals predicted to retire or leave their roles in the coming years. This forecast pressures healthcare providers to develop innovative strategies for recruitment and retention. Demand generation offers powerful tools to help organizations not only fill the talent gap, but also build a recruitment pipeline that attracts valuable candidates. Read more to discover how healthcare providers can leverage demand generation to improve recruitment and retention efforts. https://lnkd.in/d6VZG_UF #DemandGeneration #Healthcare #B2BMarketing

Google has announced that third-party cookies will not be completely phased out, however, the future reliability of third-party data is still uncertain. As such, organizations should prioritize building first-party databases to inform their strategies, obtain consistent data analytics, and minimize the impact of cookie changes. Discover effective ways to gather first-party data and refine your targeting strategies in our latest article. https://lnkd.in/detiucmx #DemandGeneration #FirstPartyData #B2Bmarketing

Continuous learning is key to maintaining a competitive edge in the marketing industry. INFUSE Academy offers 15+ online courses on B2B digital marketing fundamentals, carefully crafted in collaboration with over 50 leading experts in the field. Our courses strive to provide a valuable and engaging learning experience, utilizing interactive features such as free tools, quizzes, and additional reading resources to cater to different learning styles. Students are also awarded a verifiable certificate upon completion of our courses, to showcase your new skills. All courses are available free of charge to INFUSE partners and clients: https://lnkd.in/d7_PaaNg    #INFUSEAcademy #eLearning #B2Bmarketing

Today's B2B buyers rely primarily on independent research to inform their purchasing decisions. As such, creating high-quality content that provides prospects with valuable information is essential for establishing brand awareness and authority. Read our guide to learn the fundamental steps for planning, creating, and distributing content to yield high-performance demand outcomes. https://lnkd.in/dVsnaRDB #DemandGeneration #B2BContentMakreting #B2BMarketing

Crafting a compelling client journey is essential. The B2B purchasing process has undergone dramatic changes, marked by prolonged sales cycles, larger buying groups, and increased buyer autonomy. As a result, engaging prospective buyers with seamless experiences is integral to securing value. Read our article to learn best practices for designing client journeys that drive conversions, including a step-by-step guide tailored to different budgets and levels of expertise. https://lnkd.in/dwC9dTYy #DemandGeneration #B2Bmarketing #ClientJourney

B2B buyers have adopted an increasingly defensive stance. This heightened scrutiny has led to the expansion of buying groups and lengthy sales cycles—typically lasting between 6 and 12 months and involving up to 10 stakeholders. As a result, the B2B purchasing process has become even more complex, requiring an evolution of marketing and sales approaches. However, many teams focus only on the limited number of leads within key accounts. This approach is increasingly inefficient and can leave up to 80% of buyers ignored. De-risking solutions with strategies that are relevant to multiple stakeholders is even more crucial. To accommodate the needs of various decision makers, organizations should coordinate initiatives that take into account their specific needs and challenges. This approach ensures that communication and content are aligned with the unique concerns of each stakeholder, ultimately fostering trust and simplifying the decision making process. Read our article to uncover the key challenges and interests of B2B buying groups to increase the efficiency of your demand generation efforts. https://lnkd.in/dRp6e2u5 #DemandGeneration #B2Bmarketing #BuyingGroups

🎉Congratulations to Tamara Yee (VP Marketing APAC at Adyen) for winning our luxury sunset dinner cruise raffle at the B2B Marketing Leaders Forum Singapore! ⛵We hope you enjoy this unique experience. Keep an eye on your inbox for more details on your prize! #Raffle #DemandGeneration