Bringing home the bacon... with a side of bronze. INDUSTRY has won two bronze The Clios Sports Awards for Diversity in Storytelling and Branded Entertainment for our incredible work with Major League Soccer #LeaguesCup. Evidence of what a strong and committed client and agency relationship can achieve. Keep in mind this is year two, and we've got big things cooking up for next year. Thank you to our incredible clients and partners!
INDUSTRY
Design Services
Portland, Oregon 5,695 followers
We make meaning for brands through the logic of strategy and the magic of creativity .
About us
INDUSTRY is a global independent brand consultancy. We exist to impact people and shift culture with the power of creativity. Services: Define: Bridge the gap between brand and consumer. We define the white space through consumer insights, macro and micro trends with a strategic synthesis to get to the big idea. Design: Craft authentic storytelling and experiences that push culture forward. From the inside out and end to end. Develop: From concept to reality. We bring ideas to life, nothing is too small or too big. We deliver results.
- Website
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https://industry.global/
External link for INDUSTRY
- Industry
- Design Services
- Company size
- 11-50 employees
- Headquarters
- Portland, Oregon
- Type
- Partnership
- Founded
- 2011
- Specialties
- Integrated Product & Interaction Design, Trends, Design Research & Insights, Brand Strategy & Storytelling, Environments & Service Design, Messaging & Integrated Brand Planning, and Marketing & Cross Functional Execution
Locations
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Primary
Get directions
415 SW 10th Ave
Portland, Oregon, US
Employees at INDUSTRY
Updates
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Mondays are for celebrating. Beyond excited to announce that INDUSTRY been recognized with five Platinum MUSE Awards for our recent work with Converse and Major League Soccer Leagues Cup. Converse #AllStarWeekend took it home in the Experiential & Immersive category for both Brand Engagement and Launch event. #LeaguesCup came in heavy in the Branded Content category with wins in DEI, Sports and Entertainment. Honored to be selected from more than 8,700 entries from around the world. The awards continue to set the standard for recognizing the pinnacle of creativity and design excellence, and so do we. More magic incoming.
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Thank you ADWEEK and Jason Notte for diving deep into this one with us. Proud of this work and for what is to come. #MorethanSoccer
The Leagues Cup between Major League Soccer and Liga MX teams wraps up its group stage today, and the marketing results are already on the scoreboard. As 47 clubs play 77 matches throughout the U.S. and Canada through August 25, Leagues Cup's creative partners at Portland, Oregon-based INDUSTRY came up with an anthem and music video, “Nuestros Colores,” produced by Grammy Award winner Emilio Estefan Jr. and featuring contributions from six-time Latin Grammy winner Christian Nodal, Black Eyed Peas member Taboo, Grammy-nominated singer-songwriter Emily Estefan, Latin Grammy nominee Gusi, Argentinian singer Abel Pintos and Rabanes’ frontman Emilio Regueira. It also produced a one-minute manifesto focusing on rivalries including LA Galaxy and CHIVAS FC before making a flag and jersey encompassing all participating MLS and Liga MX teams Industry's Oved Valadez saw an opportunity to redefine and embrace the theme of “ni de aquí, ni de allá” in North American soccer culture, but to quantify regional soccer itself in the run up to FIFA World Cup 2026™ - Canada, Mexico and the United States in Canada, Mexico and the U.S. The plan worked, as the tournament’s first weekend at the end of July averaged crowds of 21,415, up from 17,269 last year and including a record 50,765 at Levi’s Stadium on July 27 for the San Jose Earthquakes’ matchup with Chivas Guadalajara on Saturday. The tournament’s sponsor count is up from nine in 2023 to 15 this year, including AT&T, Molson Coors Beverage Company, GEICO, Frito-Lay , Lowe's Companies, Inc. Gran Centenario and Caliente Interactive. “Leagues Cup is a powerful testament to how we are uniting both leagues to grow soccer at the grassroots level,” said Marcela Garcia, marketing vp for Leagues Cup. “With our new campaign, ‘More Than Soccer, This Is Leagues Cup,’ we are embracing the cultural diversity of soccer in our region.”
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Today is the official launch of our manifesto film for THE soccer tournament in North America... #LeaguesCup2024. 47 clubs, 4 Weeks, 3 Nations, 2 Leagues, 1 Champion! Rivalries, culture and passion. Safe to say #ItsMoreThanSoccer. Thank you Ad Age for helping share the news. Check out more here: https://lnkd.in/guzddMm3 Big shoutout to all the amazing partners that helped make this happen. 🙏 #MLS #Soccer #LigaMX #Futbol #GameOn
The Leagues Cup highlights rivalries and celebrity fans in advance of soccer tourney
adage.com
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Proud. Our one and only Oved Valadez. Thank you Campaign US for celebrating our #leader in 5th annual 40 Over 40 Awards. This is only the beginning. #creativity
Although I know he doesn't like to be called out... its happening and for a good reason. Big ups to Oved Valadez for being honored in the 2024 Campaign US 40 over 40. The passion, creativity and dedication you have for INDUSTRY and all of our clients is a rare quality. Glad to see it being recognized amongst other wonderful minds. Thank you for being mentor, friend and constant instigator to us all. https://lnkd.in/gtritgye
Introducing the 2024 Campaign US 40 Over 40 honorees
campaignlive.com
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INDUSTRY reposted this
#LeaguesCup2024 what a pleasure collaborating with an incredible group of artists and marketers. More to come ⚡️💥🤝🏾 INDUSTRY x MLS x LigaMX
Nuestros Colores (Leagues Cup 2024 Anthem) [Official Music Video]
https://www.youtube.com/
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Our leader. Get to know him, and his complex creative mind. Won't disappoint. An interview is only as good as the questions. Thanks The Clios. https://lnkd.in/gXSbVESW
2 Minutes With … Oved Valadez, Co-Founder and ECD of Industry
musebycl.io
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INDUSTRY is growing. Hop onto this rocket ship before we blast through the stratosphere. Starting today, we’re hiring for plenty of piping hot open roles. Pull up our jobs tab to learn more about our open roles and apply or send an email to careers@industry.global with the position you’d love to fill in the subject line.
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