On August 20th, join us for Minding the Gap: Strategies for Closing the In-Quarter Digital Revenue Gap virtual training with long-time digital sales and strategy expert Doug Weaver (Upstream Group)! Doug will deliver actionable insights and techniques that your team can implement immediately to overcome revenue challenges and maintain a strong market position. Learn more & register now: https://bit.ly/4c6JJ4l
IAB
Advertising Services
New York, New York 117,610 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
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Rajeev Goel
Co-Founder and CEO at PubMatic (Nasdaq: PUBM)
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Carryl Pierre-Drews
EVP & Chief Marketing Officer, Board Member
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Angelina Eng
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…
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Jason Fairchild
Co-Founder and CEO at tvScientific
Updates
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The annual #IABConnectedCommerce Summit is happening on September 17-18, and seats are filling up! Have you reserved yours yet? Join us in New York City for two exciting days of expert panels, breakout sessions, and insightful discussions led by incredible leaders in the #retailmedia & #commerce space, such as: 🛒 Nick Ashley (Tesco Media and Insight Platform) 🛒 Stephen Chriss (Campbell's, Campbell Snacks) 🛒 Marie Casimir Fallon (Bimbo Bakeries USA) 🛒 Walter T Geer III (VML HEALTH) 🛒 Deepak Jose (Mars) 🛒 Jennifer Leen Berglund (Once Upon a Farm) 🛒 Aracely (Cely) Moreno-Mosier (PepsiCo) 🛒 Cara Pratt (Kroger Precision Marketing, 84.51˚) 🛒 Lauren Walker (Annalect) Learn more and get your EARLY BIRD ticket today: https://okt.to/mpuhST
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On Wednesday, July 31st, join #IABPulse host Chris Bruderle as he moderates a dynamic discussion between data experts Andrea Zapata (T-Mobile Advertising Solutions) and Angelina Eng (#IAB). Learn more and attend the live event ⤵️
Strategic Data Approaches in the Privacy-by-Design Ecosystem
www.linkedin.com
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IAB reposted this
First-party data is all the rage in marketing today, but it's not a silver bullet. As Angelina Eng of the IAB wrote in MarTech, first-party does have its limitations. You can read all of Angelina's article at the link below 👇 https://lnkd.in/e3H3-MBB #firstpartydata #digitaladvertising #onlineadvertising #marketing
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This week, the U.S. Senate passed a bill to protect kids online. While #IAB supports children's safety, the Kids Online Safety and Privacy Act threatens free ad-supported content for everyone. Read IAB's statement about free speech and other issues we're working to solve before this bill becomes law: https://okt.to/z52VDs
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Recent Supreme Court decisions have returned more power to courts to interpret ambiguous federal laws, reducing the ability of administrative agencies to act as judge and jury for marketing and advertising issues. #IAB's Lartease T. discusses the news with The Wall Street Journal: https://okt.to/Z13eOp
Online Privacy and Other Areas Where Supreme Court Rulings Could Reshape Marketing Regulation
wsj.com
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“As we have seen over the past few years, sports league deals are becoming increasingly #streaming centric," says #IAB CEO David Cohen. "The center of gravity in this industry has been changing for a while now, and this landmark deal solidifies the shift in television toward a true streaming-first future.” Read more via Digiday ⤵️
Last week, the National Basketball Association (NBA) announced it — finally — wrapped negotiations between the league and media companies over its broadcast rights. But the fight over which media companies are able to provide #NBA coverage, and rake in the advertising dollars targeted at basketball audiences, isn’t yet over. #broadcastrights In this piece by Sam Bradley, we speak to David Cohen of IAB, Matt Wurst of Genuin, and Laura (Bernstein) Grover of EDO, Inc.
What the NBA rights deal spells out about the future of streamers, platforms in live sports
digiday.com
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New #IABPulse episode TOMORROW, 7/31! ⏯ Attend here: https://okt.to/P7spto In this new episode, #IAB's Chris Bruderle, Angelina Eng, and Andrea Zapata (T-Mobile Advertising Solutions) will discuss how industry leaders are redefining success amidst stringent #dataprivacy mandates and deteriorating signal fidelity, all while maintaining their #advertising, #marketing, and #measurement goals. You don't want to miss this!
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IAB reposted this
Angelina Eng from IAB drops a truth bomb on ADOTAT Show’s #madwomen series: ad tech’s male-dominated world is all about quick cash-outs, while female founders focus on creating genuine change. Who knew the battle of the sexes would play out in product development too? Mention of Judy Shapiro, one of our next guests! All these great interviews here: https://lnkd.in/gGtTdPd4 cc: Fred Godfrey Origin
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TOMORROW, July 30, join Meta's Kevin Kerr, Marissa Lenz & Samantha Stetson, and #IAB's Sheryl Goldstein for the free Election Readiness in the AI and Social Era webinar! They will discuss how the advertising industry and social networks are paving the way for a safe and secure #election cycle. Don’t miss this critical discussion about the role of #socialmedia in supporting a healthy democratic process: https://okt.to/DGw9Bc