Hypha HubSpot Development

🏅 Olympic Wins, Changing Perceptions, How to Decide If You Need a Custom Integration + More in The #HyphaWire Happy Friday, everyone! Here’s your weekly Wire brief: •  Olympic Gold: A lesson in perseverance, adaptability, and teamwork. •  Open Mic with Dillon Friday: How three key strategies can help you change perceptions in client relationships. •  Industry News: -Google Search Volatility: Be prepared for potential algorithm changes. -AI in the Workplace: A study showing AI's impact on employee workloads and productivity. •  Hypha Highlights: -Custom Integrations Guide: Decide if you need a custom or standard fix. -HubSpot Impact Award: Hypha ranks in the Top 5 for ‘Customer First’ in North America. •  Newsletter Neighbors: We recommend subscribing to Sounds Profitable for podcasting insights. •  Industry Spotlight: Navigating digital transformation and compliance in financial firms with HubSpot’s solutions. •  + More: Check out the full newsletter for deep dives and more features. #Newsletter #MarketingNewsletter #HubSpotPartner

🤔 How to Decide If You Need a Custom Integration As we’re all witnessing, tech stacks are growing increasingly more complex each year, with new apps built upon others. At the same time, APIs are doing their best to ensure everything flows together neatly. When it doesn’t, your efficiency plummets. Data becomes corrupted or fractured. Team members get frustrated. And you begin losing customers. What we’ve found is that out-of-the-box solutions from HubSpot can help. But sometimes you need a custom integration to establish a seamless connection between your various applications and software systems. This guide will help you determine whether you should go with a custom integration or choose a standard fix. Read the full piece to learn more; link in comments. #HubSpot #HubSpotPartner #CustomIntegration

🎨 Redesigning Your Website, YouTube for SEO, Helpful Workflow Automation + More in The #HyphaWire Happy Friday, everyone! Here’s your weekly Wire brief: •  Thinking of redesigning your website? Embrace Growth Driven Design to keep your website dynamic and continuously improving. •  Open Mic - YouTube for SEO: YouTube's algorithm change now favors small channels, making it easier for them to gain visibility. A solid SEO strategy and engaging content are key. •  Secondhand News: Google announces it won't deprecate third-party cookies, plus, OpenAI launched SearchGPT, an AI-powered search engine that could potentially disrupt Google’s search dominance. •  Hypha Highlights: Leverage workflow automation for task management and custom-coded actions to optimize CRM processes. •  Client Success & Reviews: Hypha helped a VoIP client overhaul their digital presence, and our clients rave about our #HubSpot implementation support. Shoutout to Kevin Campbell, now a HubSpot Certified Trainer! •  + More: Check out the full newsletter for deep dives and more features. #MarketingNewsletter #Newsletter #HubSpotPartner

👩💻 Technical Use Case: HubSpot Workflow Automation & Custom-Coded Actions We’ve recently been leveraging HubSpot’s #workflow automations for many of our clients. As the name suggests, workflows automate tasks that you would otherwise have to delegate to someone on your team. For example, if your team needs to set reminders to touch base with a client every two weeks—workflow automation can do that. There are even more complicated use cases that can be accomplished through #automation. For those, you can leverage custom-coded actions in the workflow to get even more hands-on with the data in your CRM. In this article, Hypha Integrations Developer, Zachary Lyons, will break down a recent encounter with a client: a manufacturing shop that produces custom parts, sometimes manufacturing the same part for different customers. They needed a workflow to determine which of their customers takes priority, and allocate any available quantity for the part to the first in line. He’ll cover how to set up a blank workflow, trigger to enroll the right records, and custom code block to get hands-on with the data! Read the full piece for a code-level breakdown; link in comments. #HubSpot #HubSpotPartner #HubSpotCRM

⭐ 5 Star Review for Hypha HubSpot Development ⭐ “Hypha knocked it out of the park.” Hear from a client who fell in love with their Hypha-engineered website. They came to Hypha to revitalize their brand because the previous incarnation of their site wasn’t properly conveying their services. On top of that, it hadn't been updated in years and didn’t reflect their reputation as a leader in their industry. Built on HubSpot CMS, Hypha crafted a tight site structure and developed several custom modules to help scale the business. Utilizing HubSpot Marketing Hub and leveraging the power of custom forms and automation, Hypha developed a system to personalize leads originating from the new and improved site. #HubSpot #HubSpotPartner #WebDesign

⚡ About the Hypha Wire, How To React to SERP Changes, HubSpot Custom-Coded Workflow Actions + More in The #HyphaWire Happy Friday, everyone! Here’s your weekly Wire brief: • Reflection & Innovation: I’ve been reflecting on my journey with the Hypha Wire newsletter over the past eight months. While the process has been consistent, I’m eager to innovate. Share your thoughts—what do you love in a newsletter? Let’s make it more educational, insightful, and entertaining together! • HUGs Are Everything: Hypha Managing Inbound Content Developer Steve Mosco compares #HubSpotUserGroups (HUGs) to…everything bagels—diverse and enlightening. Join an online HUG to connect, learn, and share insights with fellow HubSpot enthusiasts. • In the News: HubSpot shares actionable tips for navigating Google’s SERP volatility + major #AI players, including Google and Microsoft, form a coalition to develop best practices for AI security. • Hypha Highlights: Learn how custom-coded workflow actions improved automation for a manufacturing client. • Podcast Picks: The InclusionHub Podcast explores the significance of the ADA and its impact on the online world. • + More: Check out the full newsletter for deep dives and more features. Have a great weekend! #MarketingNewsletter #Newsletter

🔍 Let’s explore a real-world example of how we used custom-coded workflow actions to build a robust solution for one of our manufacturing clients. The Client A leading manufacturer of spun metal and fabrication components faced a significant challenge: ensuring timely parts production to meet demand. Because the client relies on several external APIs and third-party systems, the standard, out-of-the-box solutions in HubSpot didn’t provide the level of customization they needed. The Challenge The primary issue was tracking the manufacturing process to guarantee that enough parts were produced on schedule. The client needed a system that could offer precise, real-time updates and integrate smoothly with their existing workflows. The Solution To address this, we leveraged #HubSpot’s custom-coded workflow actions. We created a custom object called “Work Orders” to track the entire manufacturing process. This object ensured that parts were made and available for purchase as needed. Explore the details of how it works in the full piece. Link in comments! #HubSpotPartner #Workflows #Automation

🏆 We’re thrilled to announce that Hypha has earned the HubSpot Custom Integration Accreditation! This prestigious recognition highlights our team's expertise in complex and highly technical integrations, reinforcing our commitment to delivering top-tier solutions for our clients. A big thank you to HubSpot for this incredible opportunity. We look forward to continuing this partnership and driving success for our customers together. #HubSpot #HubSpotPartner #CustomIntegration

💫 Disability Pride Month, How to Succeed on Reddit, Customizing HubSpot + More in The #HyphaWire Happy Friday, everyone! Here’s your weekly Wire brief: • Did you know July is Disability Pride Month? With 1 in 6 people living with a disability, it's crucial to foster inclusive environments. Check out InclusionHub’s resources on promoting inclusion and belonging in the workplace. • In this edition, we delve into leveraging Reddit for personal branding. Authentically engaging in relevant subreddits can enhance your reputation and boost #SEO. • We also discuss Google’s fluctuating AI Overviews and highlight Gen Z’s transformative approach to HR, emphasizing trust and innovation. • Our Hypha Highlights feature custom solutions in HubSpot for managing multi-branch contact organizations, enhancing data clarity and efficiency. • Lastly, we showcase a glowing review from a client in the tech industry and share HubSpot’s latest product updates, including new admin controls and enhanced encryption. Catch you next week! #MarketingNewsletter #Newsletter #HubSpot

Managing contact records for organizations with multiple branches can quickly become a logistical nightmare, leading to disorganized data and inefficiencies. HubSpot’s standard approach relies on email domains as unique identifiers—grouping all contacts with the same domain together. However, the platform offers powerful customization options, allowing organizations to create solutions that distinguish between different departments or branches within the same organization, preventing confusion. In our case, we were entrusted with helping a client in the educational technology sector—one contending with contacts from multiple departments in a particular school environment—establish better contact clarity. Kevin Campbell, Senior Platform Specialist at Hypha HubSpot Development, discusses creating custom-coded workflows to identify different branches within a single company—an elegant solution for companies working with educational systems, retail chains, supermarkets, hotels, and more. Read more at the link in comments. #HubSpot #Workflows #CRM #EdTech