HLK

It was a whirlwind few days in New York City with Transform magazine for the 2024 #TransformAwards North America and conference! At the #TransformConference, we learned from leading brands and industry experts from across the country and around the globe, including HLK Chief Marketing Officer Emily Kircher and Envu Head of Brand Strategy and Campaigns Bekah Mahan. Emily and Bekah gave an insightful presentation on how brand identity turned a divested business into a global category visionary. From positioning to naming to design and architecture, they covered all things brand development and emphasized how each played a critical role in launching the new Envu brand across 150 markets in 2022. We then proudly celebrated FIVE award wins for our brand partners, Channel Seed and &Partners! Award-winning categories included: 🥈 Best Brand Consolidation - Channel® Seed 🥈 Best Visual Identity From the Farming and Agriculture Sector - Channel® Seed 🥉 Best Naming Strategy (New Name) - &Partners 🥉 Best Visual Identity From the Financial Services Sector - &Partners 🥇 Highly Commended - Best Brand Evolution (Business) - Channel® Seed Congratulations to our Channel brand and &Partner teams who collaborated on these exceptional brand development efforts. Until next year! #B2BMarketing #BrandDevelopment #AgriMarketing #FinanceMarketing

HLK + B2B Marketing = Work that moves and WINS. We are proud to share that all three of our shortlisted campaigns received awards at this year's B2B Marketing Elevation Awards. Recognized for their strategic insights, audience impact and tangible results, these wins highlight our dedication to producing exceptional #B2B campaigns that drive results. And we're just getting started. Award-winning campaigns include: 🥇 Best Multi or Omnichannel Campaign: Rise to the Challenge Campaign for Channel® Brand 🥇 Best Use of Social Media Including Influencer Marketing: FieldFeast Campaign for Channel® Brand 🥈 Best Purpose-Led Marketing Programme (Silver): Share the Spark Campaign for Envu U.S. Range & Pasture Congratulations to our Channel brand and Envu Range & Pasture teams for their exceptional collaboration and commitment in bringing these campaigns to life. Stay tuned for more details on each campaign. #B2BMarketing #ElevationAwards #AgriMarketing

Happy two-year Envu-iversary to our rock star clients! Since supporting the Envu brand launch and development back in 2022, it has been an honor to be on this journey and grow with you. The milestones we've achieved together over these past two years are truly worth celebrating: 🌟 Produced award-winning campaigns 🌟 Launched a brand-new global website and inaugural sustainability report 🌟 Introduced new products and portfolios to market 🌟 Brought the Envu brand idea — Be a Force With Nature — to life 🌟 And so much more! Thank you for putting your trust in HLK, and cheers to continuing to push boundaries and creating work that moves in year three!

Planning to be in the Big Apple on October 3? 🍎 Come hear HLK CMO Emily Kircher and Envu Head of Brand Strategy & Campaigns Bekah Mahan discuss the Envu brand campaign and naming strategy at Transform Live! Learn more about how this award-winning campaign brought a bigger vision to the industry than had ever been seen before and resonated across the globe to make the brand known. #TransformLive #TransformAwards #BrandStrategy #Envu 

HLK is on the hunt for bright, new talent! We’re looking for a #copywriter, senior #media planner and media director to join our growing passionate team. If you’re interested in moving brands and creating work that drives growth, be sure to check out these open positions on our website before it’s too late. Learn more and apply here: https://lnkd.in/g3BSmGGA

It’s always bittersweet saying goodbye to our summer Launchpad interns — and this year was no exception. Our 2024 interns were the answer to those who asked, “Where are all the bright, young interns?” Diving into real client problems and developing comprehensive campaign pitches not once but TWICE during their quick six-week sessions, they brilliantly flexed their ability to effectively apply out-of-the-box thinking, work against a tight deadline and bring forward work that moves! To The Solar Six and The Galactic Group, we truly couldn’t be more impressed or proud of the hard work you brought forward over the past 12 weeks! We applaud the time you took out of your summers to invest in your professional growth and future careers. And of course, a special thank you to all of our HLK mentors who worked alongside these future advertising gurus to provide the most valuable experience possible. Wishing you ALL the absolute best in your upcoming semesters and future endeavors. We can’t wait to see where you land! 🧑🚀💫

HLK is on the lookout for a dynamic brand planning director to join our growing team! At HLK, we build brands powered by people — because we believe the power of people moves brands forward. If you (or someone you know) excel in defining problems, developing audience insights and creating transformational ideas, we’d love to hear from you. As our brand planning director, you’ll lead a team of brand planners; pilot major brand, marketing and communication initiatives; unify strategic and tactical outputs; and discover ideas that change behavior and drive success for our clients. 📍 Location: St. Louis, MO, or Chicago, IL Learn more about the role and apply here: https://lnkd.in/gEnGe8jR #HLKAgency #Hiring #OpenRole #AdvertisingJobs #BrandPlanning #ChicagoJobs #STLJobs

We are thrilled to announce that HLK has been shortlisted for three prestigious awards at the 2024 B2B Marketing Elevation Awards. These three campaigns have been recognized for their strategic insights, audience impact and tangible results, underscoring our commitment to excellence in #B2BMarketing. Best Multi or Omnichannel Campaign: Rise to the Challenge Campaign for Channel Seed Brand ⭐ Channel brand’s target audience sees change as an opportunity, not a barrier. From this insight, our brand idea was born, Rise to the Challenge. Best Use of Social Media Including Influencer Marketing: FieldFeast Campaign for Channel Brand ⭐ Channel SeedPros provide exceptional service and support to farmers, which inspired Channel FieldFeast, a surprise food delivery service. SeedPros partnered with local restaurants to serve farmers their favorite meals right in their fields. Best Purpose-Led Marketing Programme: Share the Spark Project for Envu U.S. Range & Pasture ⭐ This PSA-style campaign and user journey connected county weed directors and ranchers to federal and local grants, offering advice on the application process. Congratulations to our Channel brand and Envu Range & Pasture teams who brought these campaigns from idea to fruition. Let’s keep making work that moves!

Independence Day is right around the corner, which reminds us at HLK that although there have been significant strides to bring liberty and justice to all, there is SO much work that still needs to be done. Our work for ArchCity Defenders, a holistic legal advocacy group that combats the criminalization of poverty and state violence, especially in communities of color, was recently named a finalist at the Collision Awards in the Marketing & Communications-Campaign category. This is a HUGE honor as this disruptive campaign has been recognized as one of the best in the industry, competing against entries from six continents and nearly 30 countries. We’re in the running for the Gold or Silver Collision Award, decided by the Jury, as well as the Collision Audience Choice Award, voted on by the public. 🎤 So now, we need your help to bring home the win! Voting is open through next Thursday, July 11, and every vote counts. You can cast your vote here: https://bit.ly/3xKUj32

This month, we had the pleasure of hosting our second annual MOVES Conference at our St. Louis office, bringing together our nationwide team for a dynamic week of professional development and team building. This year, the conference centered around the theme of growth, with employees leading interactive sessions that exemplified our agency’s core values and vision. Our employee-led sessions focused on three pivotal categories: 1️⃣ Great Work Drives Growth 2️⃣ Change Sparks Growth 3️⃣ People Fuel Growth Thank you to everyone who contributed to the success of this event, from the engaging session hosts to all participants. Your dedication and enthusiasm continue to drive our collective success and agency growth!