GrowthLoop

If you haven't registered yet for GrowthLoop Live, what are you waiting for? Don't take our word for it; see why Scott Brinker is excited about this groundbreaking (and free!) virtual event. 👇 Psst: Register here 👀 https://hubs.li/Q02LhQTP0 #GrowthLoopLive #Martech

I've made many mistakes in my career, but every success comes down to one thing: people.  In the technology world, it's easy to get caught up in the hype of rapid growth, valuations, and what “mode” you’re in. But after leading multiple ventures, I've seen firsthand that success hinges on the team you build, the culture you foster, and the purpose that unifies them. One of the biggest mistakes startup leaders make is neglecting the team in blind pursuit of short-term wins. That’s the key theme I wanted to highlight in this Fortune article. I share lessons from my time scaling Google Canada, where a unified purpose helped us achieve bold goals, along with insights from leading companies through challenging market shifts. At GrowthLoop, we’re applying those same people-first principles to build an enduring company. Whether you're a founder, leader, or part of a growing team, I hope my experiences will inspire you to prioritize the human side of business. Check it out on Fortune and let me know your thoughts. I’d love to hear your take on this people-first approach. 🔗 https://lnkd.in/gSxxAB8V #Leadership #StartupGrowth #PeopleFirst #SustainableSuccess #BusinessStrategy

Are you ready to elevate your KPIs and drive business efficiency? Join us for an exclusive webinar, “Enhancing KPIs and business efficiency with customer 360 and a composable CDP in Snowflake,” on September 17 at 3 p.m. ET. Register now! 👉  https://lnkd.in/gjNXfkQg You'll gain valuable insights from industry leaders Jeff Buck (CEO of Robling), Chris Sell (Chief Product Officer at GrowthLoop), and Luke Ambrosetti (Senior Partner Solutions Engineer at Snowflake), who will cover: 🔹 The modern marketing technology stack 🔹 Key benefits of the #Customer360 for retailers with both brick-and-mortar and eCommerce 🔹 How a #composableCDP enhances your #FirstPartyData activation results Can't wait to see you there!

Curious about Chris O'Neill's plans as our new CEO? Check out his Q&A with MartechView where he chats about his vision for the company, #AI-powered marketing solutions, fostering a strong team culture, and leading the evolution of the #CDP space. "As GrowthLoop enters this exciting new growth phase, I’m focused on our continued investment in the people around our shared mission. We’re deeply committed to unlocking the full potential of data for our customers, transforming it into a powerful driver of real-world impact. Our success hinges on our ability to band together around this vision and work cohesively toward achieving it." Read on ➡ https://lnkd.in/gxxukDCx

Register today to Join us October 1 at 1pm ET for a virtual summit featuring sessions by marketing and data leaders at leading organizations like Priceline, NASCAR, CHG Healthcare and Kansas City Royals

Be the hero of your marketing team: Learn how to launch smarter ad campaigns with less money and higher ROI. Join Solutions Architect Ariel Aguilar Gonzalez on September 4 for a live conversation and demo on how to improve ad campaign performance and ROAS. Ariel will discuss the various tools available today to support cross-channel journey building and the pros and cons organizations should consider. Then, Ariel will dive into a live demo of the GrowthLoop journey builder. Whether you're looking to start with essential #LifecycleMarketing or ramp up your #PaidMarketing ROI, Ariel will cover various use cases for optimizing cross-channel customer journeys. #Marketing #PerformanceMarketing #Advertising

Don't miss the latest edition of #LoopedIn! In this issue, we're focusing on #FirstPartyData strategies and secrets ✨. 📆 And get out your calendars: We're spotlighting upcoming events where industry leaders will share their experiences navigating the world of #martech and data.

Thank you Chris Sell of GrowthLoop for joining us last week on the Deconstructing Data podcast! We had a great discussion covering several important topics related to data and marketing: 𝟭. 𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗮𝘁𝗮 𝘁𝗲𝗮𝗺𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗼𝗻 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗻𝗱 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗮𝗰𝗲𝗱 𝗯𝘆 𝗯𝗼𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗮𝘁𝗮 𝘁𝗲𝗮𝗺𝘀 𝗱𝘂𝗲 𝘁𝗼 𝘀𝗶𝗹𝗼𝗲𝗱 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱 𝗳𝗼𝗿 𝗯𝗲𝘁𝘁𝗲𝗿 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘀𝗲𝗹𝗳-𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀. 𝟮. 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝘀𝗶𝗹𝗼𝗲𝗱 𝗱𝗮𝘁𝗮: 𝗛𝗼𝘄 𝘀𝗶𝗹𝗼𝗲𝗱 𝗱𝗮𝘁𝗮 𝗮𝗰𝗿𝗼𝘀𝘀 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗰𝗮𝗻 𝗹𝗲𝗮𝗱 𝘁𝗼 𝗶𝘀𝘀𝘂𝗲𝘀 𝗹𝗶𝗸𝗲 𝗶𝗻𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻, 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗰𝗼𝘀𝘁𝘀, 𝗮𝗻𝗱 𝗮𝗻 𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀. 𝟯. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 𝘄𝗶𝘁𝗵 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗿𝘂𝘀𝘁 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗮𝘁𝗮 𝘁𝗲𝗮𝗺𝘀 𝗯𝘆 𝘁𝗮𝗸𝗶𝗻𝗴 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹, 𝘂𝘀𝗲-𝗰𝗮𝘀𝗲-𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝘂𝗻𝗶𝗳𝘆𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗱𝗮𝘁𝗮, 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝗽𝘂𝗿𝘀𝘂𝗶𝗻𝗴 𝗮 𝗹𝗲𝗻𝗴𝘁𝗵𝘆 "𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝟯𝟲𝟬" 𝗽𝗿𝗼𝗷𝗲𝗰𝘁. This is a "can't miss" episode! #data #martech #marketing

Remember our t-shirts from Google Cloud #Next24 and Snowflake #DataCloudSummit? 👕 "You don't have an AI strategy if you don't have a data strategy." Well, our CTO Tameem Iftikhar expanded on this quote in his latest article with MartechView. 👉 https://lnkd.in/gN5PbrCJ 🚀 Read on to find: -The 5 key areas to prioritize for AI success -How a unified data approach can drive actionable insights -The importance of #FirstPartyData for hyper-personalization -Why a composable architecture is essential for staying ahead -Grounding AI outputs in real-time data to maintain brand integrity -Best practices for data quality and governance In a world where 71% of consumers expect personalized experiences, a strong #data strategy is your competitive edge. Don’t just adopt #AI — ensure it’s built on a foundation that guarantees measurable business outcomes, like increased ROI and customer loyalty.

Learn how to launch smarter ad campaigns that cost less but deliver more. 💸💥 Join our next #LinkedInLive tomorrow at 12pm ET with Solutions Architect Ariel Aguilar Gonzalez! Whether you're diving into #LifecycleMarketing or looking to boost your #PaidMarketing ROI, this session is for you. 📆 Register now and get ready to transform your ad campaigns! https://lnkd.in/dcgH699a