We are the industry leader in sustainable advertising AI optimization solutions. Serving the entire programmatic value chain – from advertisers and SSPs to publishers – we are committed to transforming the digital advertising landscape. We work globally with the leading advertisers, agencies and programmatic ad tech companies to drive substantial change to the advertising industry. We are active in more than 100 countries from our headquarters in Paris, France thanks to our deep integration with the main DSPs of the market. We are currently in the process of opening new offices in the UK, US and APAC. Greenbids has been backed by Elaia Partners.
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Greenbids reposted this
Excited to announce that Greenbids is now fully compliant with GARM and AdNetZero's global sustainability framework! 🎉 This step reaffirms our commitment to responsible media practices, ensuring a healthier digital ecosystem. Together, we're driving transparency and trust in the advertising industry. 🌍💚 https://lnkd.in/e6V9XXUC
Greenbids reposted this
Greenbids est très fière d'avoir reçu le prix bronze avec AXA en France et YouTube au Grand Prix de la Responsabilité des médias dans la catégorie « Réduction de l'empreinte carbone » 🏆 Un prix qui vient récompenser un annonceur qui réduit depuis plus d'un an, les émissions carbone de leur publicité digitale accompagné de leur agence média Wavemaker WPP Merci Anne, Alexandra, Thomas et Antoine pour votre confiance, Elvire, Noémie Mendes ainsi que les équipes de Google Aurélie, Ariane et Eva
Greenbids reposted this
A Mindshare desenvolveu uma campanha de vídeo para Milhafre, marca da Lactogal Produtos Alimentares S.A., que conseguiu reduzir em 41% as emissões de carbono e em menos 16% a intensidade carbónica, comparativamente a campanhas semelhantes, através do recurso à Inteligência Artificial. “A origem de Milhafre está na biodiversidade dos Açores e preservá-la está na base de tudo o que fazemos. O caráter pioneiro da marca levou a que fossemos os primeiros em Portugal a dar o passo na melhoria das nossas campanhas em digital, um movimento importante na materialização dos nossos valores de outra natureza”, destaca Pedro Cunha, Brand Manager Milhafre Açores. Esta solução, desenvolvida em parceria com a Greenbids, foi pioneira e reflete o "que gostamos na Mindshare de chamar o uso intencional de media, aliando imaginação aos dados e à tecnologia”, salienta Teresa Oliveira, Managing Director da Mindshare. Diogo Marnoto, Managing Director, Media Solutions & PBU do GroupM Portugal reforça que "de forma inovadora e pela primeira vez em Portugal, utilizámos IA para melhorar o reconhecimento de marca e, ao mesmo tempo, reduzir a pegada carbónica associada a este tipo de campanhas”. Saibam mais no artigo Meios & Publicidade abaixo 👇
Greenbids reposted this
Greenbids will be in Cannes in June ! Send me a message if you want to reduce your advertising's carbon emissions. Jean-Baptiste Pettit Adrien Delambre
Greenbids reposted this
I am incredibly honored to have presented at the Google Sustainability Summit in Paris with the amazing Tasha Lenton! 🌍✨ During this inspiring event, I had the opportunity to showcase the groundbreaking partnership between Greenbids AI and Spotify. We are leveraging AI to drive sustainable advertising practices, and our goal is to inspire other brands to join us in this crucial endeavor. Sustainability, with all its complexities, demands both individual and collective action across the entire ecosystem. The "Sustainable Advertising with Google" event highlighted the early progress being made, and it was amazing to see how technology, data, and AI are being utilized to advance sustainable practices within the advertising industry. This momentum is a clear indication that our movement is gaining traction. A heartfelt thank you to the Google team, especially Nadia James, for her unwavering commitment to making this event a reality. Your dedication and the engagement of all participants made this summit a resounding success.
Greenbids reposted this
Last year we announced our partnership with Greenbids, an advanced optimization engine that powers sustainable ad operations using AI. With Earth Day this week, we sat down with their CEO Guillaume Grimbert 🌱 to talk about the partnership, their mission, and what lies ahead for sustainability. Read the Q&A 👉 https://lnkd.in/eYmCH5gH #Programmatic #GreenAdvertising #SustainableCampaigns
Greenbids reposted this
La Poste Groupe x Greenbids x Blue 449 nominés dans la catégorie "Good & Impact - Publicité Responsable" à La Nuit des Rois 2024 ! Cette nomination confirme que notre approche innovante axée sur la décarbonation de la publicité digitale est bénéfique pour l’industrie tout en étant profitable pour les marques. Un grand merci à Blue 449, au jury et à toute l'équipe Viuz pour cette reconnaissance Karen Weber Olivier Roz Vanessa Delaveau Camille Jolly Agathe Caullier Clémence Dubuy
Greenbids reposted this
Exciting news! Our work with Greenbids for Spotify has been shortlisted at the Purpose Awards EMEA! 💚 We're proud of the impact we've made for Spotify and want to thank Michael Hanbury-Williams, Tasha Lenton and Sofia Benincasa for their dedication to sustainability and positive change! 🌎 https://lnkd.in/eU_DPp6
Greenbids reposted this
On #EarthDay, we asked a big question: Does the Ad Industry Take Sustainability Seriously Enough? Find out what our panel of industry experts thinks. Thanks to Amanda Forrester, Dr. Simon JD Schillebeeckx, David Shaw, Hannah Mirza, Dhruv Menon, Guillaume Grimbert 🌱, Vincent Villaret, Antoine Mesuré, Emma Newman, Jordi Capdevila Espitia, Dean Nagib, Rob Sewell, Oliver Deane, Marisa Thomas and Filippo Gramigna for their insights.
Greenbids reposted this
Some thoughts about sustainability in adtech ! 👇 https://lnkd.in/eFs29chn