Graduate Management Admission Council™ (GMAC™)

We still aren’t over last week’s dynamic #GMAC Annual Conference 2024 that took place in the vibrant city of #NewOrleans! We welcomed over 650 school professionals, industry leaders, sponsors, and GMAC staff, from over 200 schools, and almost 30 different countries! There were over 70 unique sessions covering everything from #marketing and global and domestic #recruitment to #AI and the latest research and trends to the art of storytelling and the future of GME--and much, much more! We wanted to take a moment to thank all of the incredible people that made the conference sing in perfect harmony. Thank you to the sponsors whose investment in GME helped to elevate the conference to new heights! BusinessBecause, Louisiana Tech University College of Business, Tulane University - A.B. Freeman School of Business, SEED Global Education, QS Quacquarelli Symonds Thank you to our location host, Hilton New Orleans Riverside, we wouldn’t have been able to have such a successful conference if it wasn’t for your generous hospitality. Thank you to every single speaker who lead such invigorating, eye-opening, insightful, and hooked-on-to-the-edge-of-your-seats sessions, and for sharing your time, effort, dedication, and expertise with your peers (tagged in the comments)! Thank you to all of the exhibitors who help to advance the efficiency, effectiveness, and impact made in the work of GME and #HigherEducation professionals. Enrollment Rx, Eduvantis LLC, ProspectCloud, EDUNAKHO Group, Prodigy Finance, Clear Admit, CampusXR, Agital, World Education Services, Advent Group Higher Education Services, Fundamental Media, Sunrise International, Media Minds Global Ltd, Studyportals, MPOWER Financing, CollegeAPP, CampusReel, Unibuddy, Duolingo English Test Last but certainly not least, thank you to all of the attendees who took the time out of their busy schedules to join us in New Orleans to learn, network, grow, make an impact, and to advance the world of GME. We are truly grateful for your commitment and dedication to your students, colleagues, and the future of our industry! We can’t wait to see you at next year’s conference! #GMAC2024 #GMACAnnual2024

We are sad to say that this year’s Annual Conference is now over, but what an exciting final morning we had! With 20 different sessions for attendees to explore and learn, they certainly got their final fix of information and knowledge to take back with them and apply to their day-to-day work. Sessions this morning focused on topics such as implementing recent research into actionable tasks, recruiting across generations and demographics, #admissions strategies for the future, brand management, leveraging influencers in #GME, and so many more exhilarating and timely topics. To round out the conference, attendees worked towards making a positive impact by participating in a brand new service project to give a little back to our host city. Everyone helped to stuff backpacks full of essential school supplies and educational materials, which will be distributed by NetWork Volunteers to local schools and students within the area. All attendees were encouraged to represent and wear their school colors, which made for a very lively and vibrant room! What an incredible way to close out the GMAC Annual Conference 2024, core memory unlocked! 🔓 #GMAC #GMAC2024 #GMACAnnual2024 #HigherEducation

Day two is in the books! With over 40 different sessions that attendees could attend yesterday, there were plenty of opportunities for learning, growth, and connection! Sessions focused on an ample amount of topics including utilizing #AI, recruiting nationally and globally, understanding assessments, the impact of politics and elections on #GME, leveraging analytics, the varying formats of education, creative ways to approach your #marketing through video, storytelling, and captivating your audience, and so much more! Attendees were fully engaged with our GMAC Lounge and Exhibitor Hall enjoying lively conversations and plenty of timely questions. The chair of our board, Themin Suwardy, stopped by our membership booth to chat to attendees alongside Quincy Stein, as they handed out snacks and the report to schools. To cap off day two, attendees got to network and connect with new and old friends at the evening happy hour sponsored by SEED Global Education. They were able to toast to an invigorating and successful day of learning, collaboration, development, new experiences, and memories being made towards the future of the graduate management education world. It’s not over yet as we continue today with 20 more sessions for attendees to engage in and top off all of their new knowledge, followed by a service project to give back to the electric city of New Orleans! #GMAC #GMAC2024 #GMACAnnual2024 #HigherEducation #NewOrleans #Admissions #Recruitment

What a way to kick off the #GMACAnnual2024 this morning with an opening presentation from our CEO, Joy Jones, and our Keynote presentation lead by Nell Derick Debevoise! Our CEO, Joy Jones, opened the conference by providing an overview of the themes that will be explored throughout, while also discussing the current and emerging trends that are shaping the #GME landscape and what kind of impact this will have moving forward. Joy started the conversation about topics like the skills economy, equitable access to education, and the intersection of business and technology—and what that looks like on campuses and in classrooms—which will be further explored in over 60 unique sessions over the next two days. After a few incredible sessions, Nell Derick Debevoise, lead a powerful Keynote presentation, “A 3D Approach to Purpose: Manage Your Time and Energy, Attract Candidates, and Inspire the Future of Business.” Nell had the intention of positioning purpose as the driver of performance, and it’s safe to say that we have a better road ahead of us knowing how to steer purpose in the right direction. Nell taught us how to navigate our time, energy, attention, and money through the lens of purpose to achieve our desired impact of using business as a force for good in the world. Stay tuned for more updates on all of the enlightening and engaging sessions that attendees will be able to enjoy! #GMAC #GMAC2024 #HigherEducation #NewOrleans

Curious to see what it takes to get event spaces set up and ready for our Annual Conference? Well now you can get an inside look at the transition from an empty space to one ready for all of the attendees to come enjoy! If you’re currently at the #GMACAnnual2024, take a moment to stop by the #GMAC Lounge and the Exhibitor Hall to find out everything you need to know about adding more impact to your work. In the GMAC Lounge, you can learn about our the GMAT exam (which is celebrating it's 70th birthday 🎂!), assessments, research, products, and so much more! Don’t forget to stop by our members booth to receive a physical print version of our report to schools, partake in a fun trivia game, and grab a free gift while you’re there (while supplies last)! The gifts support local businesses in New Orleans. In the Exhibitor Hall, you can connect with the leading industry experts that can help you make a bigger impact in the #GME space! Enrollment Rx, Eduvantis LLC, ProspectCloud, EDUNAKHO Group, Prodigy Finance, Clear Admit, CampusXR, Agital, World Education Services, Advent Group Higher Education Services, Fundamental Media, Sunrise International, Media Minds Global Ltd, Studyportals, MPOWER Financing, CollegeAPP, CampusReel, Unibuddy, Duolingo English Test We hope to see you there! #HigherEducation #NewOrleans

We wrapped up all of the pre-conference sessions today where almost 150 school professionals from 94 schools and 16 countries 🌍 learned about a variety of topics including #admissions, #storytelling, 📈 #research and data analysis, #marketing, generative #AI, and the history of #Juneteenth! Everyone is so excited to take their new knowledge a step further during even more conference sessions over the next two days! First time attendees to the conference also got to partake in an orientation to help acquaint them to everything that they need to know and how to maximize their conference experience, along with getting to meet all of their fellow newcomers! Tonight’s 🎷 jazz-themed welcome reception was the perfect way to end the day with all attendees dressed to the nines, 💃 dancing the night away to the live jazz band 🎹, celebrating the 70th birthday of the GMAT with some delicious cake 🎂, and getting to connect with over 650 school and industry professionals. Truly a night to remember! We are so excited for the conference to officially kick off tomorrow morning with an opening presentation from our CEO, Joy Jones! #GMAC #GME #HigherEducation #GMAC2024 #GMACAnnual2024 #NewOrleans Thank you to all of our pre-conference workshop facilitators! Soojin Kwon, Andrew Walker, Katherine Bao, Amy Mitson, Shelly Heinrich, Tawnya Means, Amanda Barth, Maura C. Clark, Danielle Richie, Jon Masciana, Erick Valentine, Wil Torres, Matt Clemons, Naz Erenguc, Ph.D., Alyssa Orlando, Ph.D., Stephen Jenkins, Ed.D., Jaime Hunt, Lisa Abendroth, Eric Askins, Erin Town, Susan Haun

We kicked off the Pre-Annual Conference sessions today, which included the first part of the “Admissions Directors Summit” and “The Art & Science of Marketing GME Programs.” We’ve already welcomed over 85 enthusiastic school professionals from nine different countries and 66 schools to #NewOrleans! Admission directors convened to share, discuss, and provide advice on issues they are currently facing, what strategies they are trying, and their expectations for the future of admissions in #GME. They had a very topical discussion on Gen Z candidates, including impactful ways to reach and engage with them. Amy Mitson and Shelly Heinrich delivered an eye-opening session exploring what marketing looks like in the present day and age for the variety of GME programs out there. Attendees got to learn how to craft a captivating marketing campaign while also being able to see and analyze the results. These two sessions will continue tomorrow alongside five other enlightening pre-conference workshops, followed by the First-Time Attendee Orientation and the welcome reception for the main conference. If you’re joining us in New Orleans, don’t forget to use the conference app for all the latest information and to plan which sessions you’ll be attending! #GMAC #HigherEducation #GMAC2024 #GMACAnnual2024 #Admissions #Marketing

If you are currently in the process of filling out the #ApplicationTrends Survey (ATS) and you also happen to be attending the Annual Conference this week, you can stop by the ATS booth in the #GMAC Lounge and/or attend the session ‘🔓 Unlocking Insights: Using GMAC Research and Tools to Inform Practice’. We will be providing interactive demonstrations and guidance on how to fill out the survey and insights on how effective this tool can be. This will be the perfect opportunity if you would like some live assistance and want your questions answered immediately, so be sure to come and visit us! What questions do you have about the ATS? Comment below! 👇 https://bit.ly/3ysaBO2 #GME #HigherEducation #GMAC2024 #GMACAnnual2024 #NewOrleans Eric Chambers Katherine Bao

We are pleased to announce that our white paper about GMAC’s Segmentation Study has now been published! We partnered with Hanover Research to conduct a survey of 10,000 respondents in 21 countries. This paper focuses on the decision-making processes for prospective students in #GME, including why individuals pursue this type of education, how they research into programs, their opinions and attitudes towards education generally, and the perceived value of GME in supporting their career goals. If you’re attending the GMAC Annual Conference this week, we have a session that focuses on this topic, ‘Who’s Interested in Business School? Intro to GMAC’s Segmentation Research’, so stop by if you’d like to learn who will be the future of the business world! Here are some brief findings from the survey: 🏆 Social Impact Champions want to contribute positively to society. 💼 Aspiring Entrepreneurs want to own their own business. 👪 Family-Focused Achievers want to support their family and make them proud. 💸 Wealth Builders want to earn more money. ⏩ Career Advancers want career options and technical skills. 🤔 Career Agnostics want to figure out their ideal career. 🌍 Global Careerists want to study and work abroad. 🎓 Lifelong Learners want personal growth and development through digital means. https://bit.ly/4etJIK2 Andrew Walker Tina Ganguly Sabrina White, EdD Kun Y. #HigherEducation #GMAC2024 #GMACAnnual2024 #Research #WhitePaper #Segmentation

It’s finally here! The GMAC Annual Conference 2024 is this week, and we can’t wait to see all of you in #NewOrleans in just a couple of days! We hope you are looking forward to sessions on AI, marketing, recruitment, and many other topics—not to mention an abundance of networking opportunities, products to explore, and much, much more! Will we be seeing you there? Let us know below! 👇 We are grateful to our sponsors who help make our annual conference possible! 👏 BusinessBecause, Louisiana Tech University College of Business, Tulane University - A.B. Freeman School of Business, SEED Global Education, QS Quacquarelli Symonds Huge shoutout and thank you to all of the incredible speakers who will be leading the large variety of sessions we have! 🙌 We also can’t forget to say thank you to our amazing group of exhibitors adding to the success and global footprint at the conference! 👏 #GMAC #GME #GMAC2024 #HigherEducation #GMACAnnual2024