goop

Any Marin friends in pursuit of goop? Our team is thrilled to welcome the community to our latest brick-and-mortar location. When thinking about where we wanted to settle in Northern California after a too-long stint away, only one place truly felt right: the Marin Country Mart. Designed in collaboration with Orange County–based firm ViaClover—using a team of best-in-class vendors, including Fromental, Stuga Studio, Volker Haug Studio, Zia Tile Tile, and The Haus Plant—our 1,300-square-foot space is everything we dreamed of and more. Stacks of G. Label sweaters sit next to casual-cool accessories, like Janessa Leoné hats, classic Ray-Bans, and big-buckle BIRKENSTOCKs. Gems from Nancy Runsdorf, HOORSENBUHS, and Eriness, Inc. sparkle from within illuminated glass cases. And in the center of the store, a light-filled beauty room—complete with a bespoke travertine sink—brims with bottles of Sleep Milk and Peptide Serum, along with other cult-favorite products. Stop by for a visit—and spread the word.

So much gratitude for this year’s cohort of goop interns on this National Intern Day. We’ve loved getting to know and work in concert with this curious, kind, impactful group. 💛

Chef Kim Floresca  joined Elizabeth this week on Live Purely to celebrate our exciting partnership with goop Kitchen. In the episode, she opens up about her experience working at prestigious restaurants around the world, her favorite textures and sauces to add to foods, and the making of our goop Kitchen x Purely Elizabeth Banana Bread, which is now available to order. Listen below!

We wanted our first collection of rugs to feel both laid-back and luxurious. Our team found the perfect partners to help achieve our goal—Ruggable. Every rug in the collaborative collection is miraculously washable, and mixes patterns and textures in a way that naturally blends with just about any style or mood. We’re deeply proud of this partnership, and are thrilled that more people can have a piece of goop in their homes because of it.

Bringing Paris to Amagansett is no small feat. Our retail, strategic partnerships, editorial, marketing, and countless other teams have come together to create a full-on French pharmacy experience in the Hamptons. We’ve filled Il Buco Vita’s stunning space with a curation of cult-favorite French beauty essentials, plus we’ll be joined by experts for facials, massages, and more surprises. Enormous thanks to everyone who collaborated to bring this dream to life. And if you’d like to join us, find the details below. Address: 225 Main St, Amagansett, NY Dates: July 26th-28th Time: 8am to end of day

A couple of weeks ago, we opened a shop in the Marin Country Mart. We took the moment seriously—ribbon cutting and all. Being me, I got chills watching a shakily filmed video clip of the team, dressed in their finest G. Label, snip a yellow ribbon after all they had done to bring our sixth permanent goop shop to life.   This one far exceeded my initial vision (a space that combined elements of prewar New York apartments with vintage French cafés, not exactly the easiest order for our head of retail and design partners at Via Clover to execute, but they did it). At the center of the store lies a stunning beauty room, with checker-pattern tiles and a bespoke onyx sink. Walk through it and you hit the chicest jewelry stacks in Northern California. And around the corner, the G. Label items I’m personally living in this summer.    To everyone who has already visited us in Marin: Thank you. And we look forward to seeing more of you soon.

At goop, we believe makeup should be skin care first. Our product development team put in the work to ensure that our new Featherlash Lifting Serum Mascara not only defines and lifts lashes for a wide-awake look, but also conditions and nourishes to support lash density, length, and strength in the long run. Many thanks to the teams who put in the research, development, and marketing to educate our health-conscious consumers about this incredible mascara-serum hybrid.

goop is hiring! Please check out the position and apply or share with your network.

Our wholesale team has done it again. Thanks to their hard work and knack for building strong working relationships, you’ll find all the goop Beauty essentials you love at REVOLVE. We’re so proud to join their curated collection and to be a part of their platform for discovery.

It's the company's sixth retail location, opening Friday.