We are SO EXCITED to welcome Chris Hall to the team - read more on this announcement at the link ✨ 🦄 "The New Mac & Cheese Brand, Already at $100M Run Rate In Cash Registers Sales and Growing More Than 10X Faster Than Its Category, Expands Its Leadership Team"
About us
A PREPOSTEROUSLY DELICIOUS, PROTEIN-PACKED, VEGGIE-BOOSTED, OVERDUE REIMAGINING OF OUR BELOVED MAC & CHEESE.
- Website
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https://www.goodles.com/
External link for GOODLES
- Industry
- Manufacturing
- Company size
- 11-50 employees
- Headquarters
- Santa Cruz, CA
- Type
- Privately Held
- Founded
- 2020
Locations
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Primary
Santa Cruz, CA 95060, US
Employees at GOODLES
Updates
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You won’t want to miss this - hear from our co-founders live in Malibu at Founderland! Drop a 🦄 in the comments if we’ll see you there ✨🪩
Paul Earle and I are heading to Founderland on October 9th! And - woohoo! - I get to speak about GOODLES and share some "counter-intuitive insights" (is that a thing?) that are super-charging this mac and cheese brand. Thank you to The Family Fund & Founder Community and Sean Kelly for having us and for putting so much thought, care and effort into this epic event in support of the founder community. 🌟 + Let me know if you are also going to be there!
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GOODLES reposted this
Paul Earle and I are heading to Founderland on October 9th! And - woohoo! - I get to speak about GOODLES and share some "counter-intuitive insights" (is that a thing?) that are super-charging this mac and cheese brand. Thank you to The Family Fund & Founder Community and Sean Kelly for having us and for putting so much thought, care and effort into this epic event in support of the founder community. 🌟 + Let me know if you are also going to be there!
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GOODLES reposted this
New product launches are always exciting, but this GOODLES launch is extra HUGE because it's an entirely new sub-category for us: the ultra-luscious, ultra-convenient, Squeezy Cheesy mac! All data points indicate that this is going to be massively INCREMENTAL for us because there are two very distinct mac-loving camps. See, there are the original powdered cheese mac lovers and there are the squeezy cheese peeps. Who are you? Is your home a "both" house?! A house divided...?! Let us know in comments! But welcome to the GOODLES party, Squeezy Cheesy folk! + Check out the launch video - 🔊 VOLUME UP! (Not your typical center-store product launch asset, I'm proud to say.) So much love and gratitude for this GOODLES team who keeps pulling off the incredible. 💖 https://lnkd.in/gUDD8vBu
GOODLES on Instagram: "New Squeezy-Cheese Mac is here! Available in CHED OVER HEELS and SHELL WE DANCE, these yummy, saucy macs are bound to be your new main squeeze! 🤗🧀 Grab yours today with the link in our bio!"
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We're kicking things up a notch by welcoming two new deluxe mac and cheese flavors to the mix - Shell We Dance and Ched Over Heels are here to bring the GOODLES magic to the squeezy cheese category! We are excited to blow up the section with our colorful packaging and nutrient-packed product. Read more below 🕺 🦄 🧀
Your New Main Squeeze Is Here! GOODLES Launches Squeezy Mac and Cheese Line
prnewswire.com
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GOODLES reposted this
No matter where you live, we’re your new neighbors! This week, GOODLES is appearing on shelves at Kroger stores across the country, including Kroger, King Soopers, Fred Meyer, Smith’s, Mariano’s, Ralph’s, fry’s, QFC, Food 4 Less and Roundy’s! 🤭 We couldn’t be more excited, because it means our unbelievably delicious mac with protein, fiber, prebiotics and nutrients can now be found at thousands more of your favorite local grocery stores! We love the Kroger mission to make nutrient-packed options accessible to all, and GOODLES is thrilled to be a small part of furthering that mission. Did you all know that Kroger stores serve over 11 million customers daily?! Incredible! 11 million new neighbors! Come on down and say hi to us in the mac aisle. We can’t wait to meet you! https://lnkd.in/gKTP7niU To Andy Uhlenbrock and the entire Kroger team, THANK YOU for believing in GOODLES, and for taking a chance on this overdue reimagining of our beloved mac and cheese! 🦄 🧀 🌈 And to our GOODLES team -- Operations, Marketing, Innovation, Finance, Sales -- this is no easy feat to pull off seamlessly, BUT YOU DO. Thank you for doing the very best work of your lives here at GOODLES. 🙏
GOODLES on Instagram: "We’re your new neighbors! Find GOODLES at Kroger and affiliate stores today 🌈✨"
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From Day 1, this leadership team had a vision to go big with GOODLES. The idea and product and brand are just too good to keep small and not share. Everyone - adults and kids of all ages - deserves better nutrition, cleaner ingredients, more yum, and fun mac flavors to explore! Our team has been dreaming about and slowly but surely working towards getting GOODLES on shelves everywhere that the ‘Big Guys’ sell their mac. Today, GOODLES is beyond proud and gaga-excited 🤭 to bring our gooder mac and cheese to thousands more retail stores with our new partner, Walmart! If you are a creature of mac-habit and shop at Walmart, we double-dog-dare you to give GOODLES mac a try! And if you’ve skipped walking down that sleepy aisle for the last decade - we understand. But it’s time to take a stroll down there again, cause MAC IS BACK at Walmart! Look for our bright and colorful GOODLES boxes in 5 fabulous flavors. To Gabriela Caceres and the buying, marketing, and leadership teams at Walmart, thank you for believing in this joyful, punchy little brand. Thank you for being willing to be weird with us and for pushing boundaries to do some new stuff together! Gabi, we’ve asked “So…. has anyone ever done THIS before....?” many many times during the process, and you never once flat-out told us no. We’re happy to be on the team with you. To celebrate, here's our "First Day At Walmart" launch video. SOUND ON! ⏰ https://lnkd.in/gbYTn-UV So proud of this GOODLES team and all that's ahead!
GOODLES on Instagram: "Walmart runs are now gooder! 💙✨🛒 You can now find Cheddy Mac, Shella Good, Twist My Parm, Down the Hatch, and Smokey Dokey at @walmart!"
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Another Expo is in the books: a chance to connect with each other, business partners and friends, old and new! Once again, the week was also the perfect opportunity to highlight our latest product news (Gluten Free, finally! Bling Bling Bac'n!) and to remind people of the versatility of GOODLES. No matter who you are or what you're up to, there's a mac for that!
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Hey Natural Products Expo, are you into🕺 🍸 🦄 🌟 🌈 ? Join the GOODLES team & friends at our first ever GOODER VIBES Expo Party at House of Blues on Thursday night, March 14th starting at 7:30! Save the Date and Request an Invite here! BIG THANKS to all our amazing partners and sponsors! Advantage Solutions, Bernstein Private Wealth Management, Accenture, L Catterton, WeStock, Houlihan Lokey, Dwight Funding, KO Law Firm, Startr Co., Retention.com, Springdale Ventures, Third Craft Partners, GingerBread Capital. We love you. You help make GOODLES great. 💖
Expo Party Request | Goodles
goodles.com
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GOODLES reposted this
When is a startup no longer a startup? When do you become a big, regular company? There are lots of criteria and thresholds thrown about online. This, I think, is where I land. Eager to hear your thoughts, though!
When is a startup no longer a startup?
Jen Zeszut on LinkedIn