Reprise

✨What an incredible day (and night!) at Demos Reimagined!✨ It was inspiring to see innovators, industry leaders, and curious minds come together, both virtually and in-person, to share ideas and build strong connections. 👏 Special thanks to our outstanding speakers: Andrei Dumitriu, MBA Anjali Gattani Patrick Hubbard matthew young james Sara Jones Maria Lat Chris Mabry Jeff Margolese Alexandra Nation Kalyan Ramkumar Shamil Turner Chris White David Yockelson Session recordings will be available next week—stay tuned! 🎥 A huge thank you to everyone who made Demos Reimagined possible, especially our partner PreSales Collective and to each attendee for bringing such energy and expertise. #DemosReimagined #PreSales #Demos #Innovation #Networking

Join us next week for the PreSales Collective Executive Summit! This exclusive event will bring together forward-thinking Presales Executives to explore the evolving role of presales in today’s dynamic business landscape.   Event Highlights: ⚡ 1:1 Speed Networking – Start the day connecting with peers in your field ⚡ Specialist vs. Generalist Debate – Discover the ideal presales model for your team’s growth and scalability ⚡ AI in Presales – Explore how AI is transforming presales, driving efficiency, and positioning teams as innovation leaders ⚡ Scaling Presales Teams Globally – Learn strategies for successful international expansion ⚡ Presales Talent Retention – Gain insights into retaining and developing top SE talent in a competitive environment Event Details: 🗓️ Wednesday, November 20th ⏰ 10:30am-3:00pm EST   Don’t miss this opportunity to be part of the conversation that’s shaping the future of presales. Register now to secure your spot! 👉 https://lu.ma/PSC11202024

Demonstrating the impact of your presales team is essential for securing resources and driving strategic influence within your organization. At our recent Demos Reimagined event, a power panel of presales leaders, led by Chris Mabry of PreSales Collective, shared their top strategies for proving the value of presales teams and securing essential resources for growth. Here’s what they recommend: 💭 Leverage customer insights to identify gaps in the customer journey, and share these findings with product and marketing teams. 🤝 Build strong partnerships with Account Executives to enhance presales value on complex deals. 📊 Track metrics that matter, such as win rates, average deal size, and the effect of presales on deal cycle time. 💲 Prioritize revenue-driving outcomes over activity-based metrics. 📈 When advocating for new tools, present ROI estimates and engage team members in the selection process. 👥 Align headcount requests with the company’s growth trajectory and strategic product goals. Proving the value of presales goes beyond metrics; it’s about aligning strategically across the organization. Catch the full session recap on our blog! https://lnkd.in/ePz-2WHa #Demo #DemosReimagined #Presales #Panel

Creating a successful demo program goes beyond crafting impressive individual demos—it’s about building a supportive ecosystem throughout your entire organization 💪 At our recent Demos Reimagined event, leaders from Shopify, ScienceLogic, and ServiceNow dove into specifics around building demo programs and shared tips for success at each phase of maturity. Here are some key takeaways: 🔑 Start simple: Prioritize "quick wins" with high-impact leave-behind demos that require minimal training. 🔑 Make demos accessible: Establish clear paths and narratives for each demo, empowering everyone to present confidently. 🔑 Encourage collaboration: Shopify uses gamification to make learning engaging, while ServiceNow created an internal community of demo creators. 🔑 Measure impact: Track key metrics such as conversion rates, deal values, and time saved for sales engineers. 🔑 Treat demos as a product: Develop a structured roadmap and continuously assess performance. As Patrick Hubbard put it, “Think of the demo as the product that sells the product.” You can read the full recap or check out the session recording on our blog: https://lnkd.in/eGJGC4Zj #Demos #DemoProgram #DemosReimagined #Presales

Nail every product demo with custom data injection 🎯 Imagine this: you’re in a high-stakes demo with a six-figure prospect, and suddenly your app lags, shows irrelevant data, or—worse—displays an empty dashboard. Just like that, the prospect leaves confused, and you’ve potentially lost the deal. The solution? Custom data injection 💡 With data injection, you can populate your demo environment with real, contextual data tailored to your prospect’s needs—whether in a live or self-contained demo environment. No more irrelevant or broken demos. Just smooth, impactful presentations that win over clients. 🛠️ Here’s how it works: In a live environment ➡️ Easily inject customized datasets relevant to your prospect’s industry and pain points. In a self-contained demo ➡️ Create a full-featured copy of your app—without the risks of live production hiccups. Why risk losing a deal due to a lack of relevant data? Customize yours demos quickly, scale them across the team, and leave your prospects with no doubts about your product’s value. 💥 Ready to see how? Check out our blog on how to use custom data injection to close more deals: https://lnkd.in/eaqHWsMY #Demos #DataStudio #Presales #CustomData

At Demos Reimagined, Tech Sales Mastery co-founder Chris White revealed how demo automation is transforming discovery for presales teams. By capturing data from automated demos, teams can gain valuable insights into prospects’ needs before the first meeting, helping fast-track qualified leads⚡ With these capabilities, however, comes the need for careful strategy—White emphasized that unlocking the full potential of demo automation requires a thoughtful approach. Here’s how demo automation drives results, along with a few common mistakes to avoid ➡️ Key benefits: ✅ Personalized demos, available 24/7 ✅ Streamlined lead qualification   ✅ Greater efficiency and scalability    ✅ Faster deal cycles  Demo mistakes to avoid: ❌ Lack of personalization ❌ Information overload ❌ Neglecting analytics   ❌ Skipping CRM integration  The biggest takeaway? Demo automation isn’t just about scaling demos; it’s about scaling discovery 🔎 Check out our recap or watch the session on-demand to learn more! https://lnkd.in/edt_9Mbc #Demos #DemoProgram #DemoAutomation #Presales

Are your demos truly customizable? In B2B sales, customization isn’t just a bonus — it’s essential. Why? Let’s look at what today’s buyers demand. 👤 Personalization: 77% of B2B buyers won’t buy without it.  🔄 Flexibility: 71% of buyers (Millennial and Gen Z) want to move between self-service and personal interactions. 👥 Collaboration: B2B buying committees now average 11 decision-makers. If you’re not giving tailored demos, you’re falling behind. Here's how scalable demos can help: ▪️ Self-service buyers can get info on demand. ▪️ Prospects see exactly how your product fits their use case.  ▪️ You engage multiple stakeholders during complex sales. The old way: SEs spend hours cleaning demo environments and customizing demos 🚫 The new way: Scalable demo platforms like Reprise reduce demo prep time by 20% ✅ Want to learn how to scale your demo program and win more deals? Check out our latest blog: https://lnkd.in/ei2dZf6n #Demos #DemoProgram #B2B #Customization #Scalability

Presales teams: Learn how to leverage a maturity model to boost strategic impact 📈 During Demos Reimagined, Chris Mabry, General Manager at PreSales Collective, shared his game-changing framework to help presales teams grow from basic support roles to essential players driving company strategy. Using the “Presales Maturity Model,” he outlined five stages, from Resource to Revenue Leader, each representing a new level of influence and value within the organization. How to make the shift to the next stage? Here are some key tips: 1️⃣ Brand the Year: Signal change by setting yearly goals for team development.  2️⃣ Create Councils: Collaborate with departments like marketing and sales to improve influence.  3️⃣ Tie Efforts to Revenue: Show execs how presales drives revenue to justify budget requests.  4️⃣ Grow Gradually: Expand influence one step at a time, building trust and visibility.  5️⃣ Enable Customers: Focus on retention and growth through customer nurture programs. Read our recap or watch the session on-demand to explore the roadmap: https://lnkd.in/e2Ki-vAp #Demos #Presales #PresalesMaturity

At last week’s Demos Reimagined event, Distinguished VP Analyst and Gartner fellow David Yockelson covered how to transform your go-to-market (GTM) strategy with interactive demo technology. As the co-author of the 2024 Market Guide for Interactive Demonstration Applications, Yockelson detailed how demo tech can shorten sales cycles, elevate the buyer experience, and scale across teams. His advice? Start with what you need today, but think strategically to support multiple use cases. 💡 Key GTM Challenges and How Interactive Demos Solve Them ▪️ Buyers want a mix of self-service and high-touch experiences. ▪️ Traditional “Request a Demo” setups are clunky and often frustrate prospects. ▪️ Interactive demos make it easy for buyers to see product value without extra hassle across the entire buyer’s journey. 📊 Types of Interactive Demo Technology (and where to use them!) ▪️ Interactive Video: Great for top-of-funnel, self-paced learning. ▪️ Screen Capture: Adds highlights and guidance for product walk-throughs. ▪️ HTML/CSS Cloning: Provides a realistic product experience with higher fidelity. ▪️ Full Application Cloning/ Sandbox: Offers flexibility to explore during a live demo without guardrails. ▪️ Overlay with Synthetic Data: Customizes data for each prospect in live production environments. Bottom line 👉 Look for tech that simplifies the demo process and lets you scale! If you missed it, catch his full session recap + recording on our blog: https://lnkd.in/eXsz8uuB #Demos #DemosReimagined #DemoTechnology

Demo fails can feel scarier than Halloween—but you don’t need to be haunted by them! 👻 At our recent Demos Reimagined event, Solutions Engineers from Qualtrics, Codat, Black Kite, and HubSpot shared their trickiest demo moments—and how they turned these “scares” into success. Key lessons from our panel of demo experts: 👉 Don’t stress over minor glitches—prospects often won’t even notice small issues. 👉 Use mishaps as a way to build rapport; a shared laugh can make your presentation more memorable. 👉 Engage your audience. As Alexandra Nation shared, "Don’t demo selfishly." Focus on understanding your prospect’s needs. 👉 Practice makes perfect. A good dry run helps you handle any unexpected “surprises.” 👉 Lean on specialized demo software to make your environment fail-proof and automate manual processes. 👉 Embrace authenticity. In a world of automation, a human touch—even with small imperfections—can be refreshing. With the right mindset and preparation, even the scariest demo can turn into a win 🏆 Check out the full session recap + recording on our blog: https://lnkd.in/e7k5Pksm #DemosReimagined #Demos #DemoFails #Presales #HappyHalloween