How should business and tech leaders use the (slightly) bigger budget they expect this year? Listen to this encore episode of What It Means where Stephanie Balaouras, Keith Johnston, and Srividya Sridharan dive into our Budget Planning Guides’ recommendations and discuss where leaders should invest, divest , and experiment to see the biggest gains. https://forr.com/4j3T8hZ
Forrester
Research Services
Cambridge, MA 344,333 followers
Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work.
About us
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
- Website
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https://www.forrester.com
External link for Forrester
- Industry
- Research Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cambridge, MA
- Type
- Public Company
- Founded
- 1983
Locations
Employees at Forrester
Updates
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Our 2025 predictions reveal big shifts ahead for product-led growth, buyers, and digital sales. Check out the top five trends in our B2B Predictions guide covering marketing and sales topics. https://forr.com/3P97saU
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Did you know that our global B2B Summits are starting a little earlier in 2025? We're beginning with the North America #ForrB2BSummit in a new location! ➡️ North America Summit: March 31-April 3, 2025 ➡️ EMEA Summit: October 6-8, 2025 ➡️ APAC Summit: November 6, 2025 Mark your calendars and reserve your seat today to join us in Phoenix, London, Singapore, or digitally! https://forr.com/498LGxs
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It’s predictions 🔮 season! Find out what the coming year won't hold in our 2025 anti-predictions. https://forr.com/3BFt37Y
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Hexagon, a sensor and software company, partnered with us to align their marketing and sales teams through a data-driven approach to account selection. Watch this video with Jodi Lebow, VP, Global Demand Center, to hear how using Forrester frameworks has given Hexagon Asset Lifecycle Intelligence an advanced starting point for achieving growth. https://forr.com/3DAyDsH
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Google’s reversal on third-party cookies 🍪 🍪 🍪 doesn’t mean that marketers should stop testing alternative targeting methods. Listen to our latest podcast episode with Senior Analyst Stephanie Liu and Principal Analyst Brett Kahnke to unpack the complexities of data deprecation and why it's still important for marketers to prepare. https://forr.com/4gG49ny
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🛒 🛍️ Our new US holiday season report forecasts the 2024 holiday retail sales. Tell us what you think brands and retailers can expect in the poll below, then see if you chose correctly by finding the answer here: https://forr.com/3BDkU3P
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Last week we wrapped up our final 2024 event with #ForrSecurity. Thank you to everyone that joined us and shared insights on crucial security challenges and opportunities! We'll see you next year in Austin!
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Are you ready to lead in 2025? Register for one of our three 2025 Predictions webinars to gather analyst insights to help you plan for what’s ahead! https://forr.com/3P511Wl