FMR Research

Game On for Wellness GNC's decision to appear in an episode of Team Whistle's "No Days Off" YouTube series, strategically timed with March Madness, can be analyzed through several marketing lenses to understand the rationale behind this move. "No Days Off" is a series that highlights athletes' dedication, hard work, and commitment to their sports. This aligns perfectly with GNC's brand image, which is all about dedication to health, wellness, and achieving personal bests. The partnership allows GNC to integrate its products and brand messages into content that viewers are already interested in and engaged with, enhancing the brand's relevance. READ ARTICLE: https://conta.cc/3TjtdXo #GNCGameOn #WellnessWins #MarchMadnessMotivation #NoDaysOffJourney #TeamWhistleWellness #HealthHeroesMarch

Monsters Unleashed on Roblox Warner Bros. and Legendary Pictures' decision to lean into gamification on Roblox for promoting “Godzilla x Kong: The New Empire” aligns with several strategic marketing objectives and reflects an innovative approach to movie promotion. Roblox experiences have the potential to go viral within the platform and beyond, as users share their gameplay moments on social media. This organic sharing amplifies the campaign's reach far beyond the initial audience, creating buzz and anticipation for the movie's release. Engaging with audiences on Roblox provides valuable data and feedback on how users interact with the movie-themed content. These insights can inform future marketing strategies and content creation, both for the current movie and for future projects. READ ARTICLE: https://conta.cc/49UMoOi #MonstersOnRoblox #GodzillaKongEmpire #EpicGamification #WBLegendaryCollab #TheaterTitans #RobloxRumble #March29Premiere

Seamless Shopping For Pacsun to decide on unifying the commerce experience across brick-and-mortar, e-commerce, and social commerce channels through a partnership with Sound Commerce and Cordial, a comprehensive market research process would likely have been undertaken. This research would inform the strategy, ensuring it addresses customer needs, leverages technological trends, and aligns with business goals. Analyzing the potential return on investment (ROI) and business impact of implementing an integrated commerce experience. This would likely involve modeling different scenarios to predict how improvements in customer experience could translate into increased sales, loyalty, and customer lifetime value. READ ARTICLE: https://conta.cc/4cltZvM #PacsunSeamlessShopping #RetailRevolution #OmnichannelInnovation #PersonalizedRetail #FutureOfFashion #DataDrivenShopping #ShopYourWayPacsun

Saucy Revolution Heinz launching a new campaign titled “Gravy Is The New Ketchup,” as part of its larger “It Has to be Heinz” creative platform, and marking the company's largest marketing investment in the gravy product category outside of the holiday season, can be explained through several marketing strategies. The “It Has to be Heinz” platform is designed to reinforce consumer loyalty and preference for Heinz products across categories. By including gravy in this broader messaging, Heinz strengthens its association with quality and necessity in consumers' minds. This cross-category brand reinforcement helps to solidify Heinz’s position as a leader not just in ketchup but in the broader condiment and sauces market. READ ARTICLE: https://conta.cc/3Tni9IY #SaucyRevolution #GravyNewKetchup #HeinzEveryMeal #PourOnTheFlavor #BeyondTheHolidays #ItHasToBeHeinz

Imagination Face-Off For Kraft Heinz's brand Lunchables Dunkables to launch a new campaign titled “A.I. versus K.I.” (Artificial Intelligence vs. Kids' Imagination), focusing on pitting kids' imaginations against AI in creating artwork based on Dunkables-related prompts, a comprehensive market research strategy would likely have been implemented. This research would encompass several key areas to ensure the campaign's relevance, effectiveness, and potential for audience engagement. Understanding the demographics, interests, and behaviors of the primary Lunchables Dunkables consumers (both kids and their parents) to ensure the campaign resonates with them. This could involve analyzing purchasing patterns, social media behavior, and other media consumption habits. READ ARTICLE: https://conta.cc/3x4Xpy3 #ImaginationFaceOff #AIVsKI #LunchablesCreativity #DunkablesDreams #KidsImagineBetter #BeyondTheBite

Deliver + 1 By @EA Business Solutions & @FMR Research In the last post we talked about how to figure out what your customers want out of a positive shopping experience. Today we’ll talk about the concept of Deliver +1 and how this concept can take your customer service to the next level. I've decided to split up this post so the next one will cover the 1% Rule. Click here to read more... https://conta.cc/4972ByC #marketing #smallbusinessmarketingtips

Home Sweet Wayborhood For Wayfair to launch a comprehensive campaign like “Welcome to the Wayborhood,” along with a refreshed logo, an updated jingle, new celebrity partners, and broad media activations including TV spots during the Oscars, social media activations, and a collaboration with Pinterest on the first-ever Pinterest Creator Tour, a substantial amount of market research would likely have been conducted. This research would aim to ensure the campaign’s effectiveness, relevance, and alignment with both current market trends and the target audience's preferences. A detailed analysis of Wayfair's target demographics, including their interests, shopping habits, media consumption patterns, and preferences for home décor and furnishings. This research would help tailor the campaign’s messaging and choose the right platforms for engagement. READ ARTICLE: https://conta.cc/3PuhLat #HomeSweetWayborhood #WayfairRefresh #OscarsDebut #PinterestPioneers #DecorTrends2024 #CelebrateHomeWithWayfair #WayborhoodWatch

Game On for Wellness GNC's decision to appear in an episode of Team Whistle's "No Days Off" YouTube series, strategically timed with March Madness, can be analyzed through several marketing lenses to understand the rationale behind this move. "No Days Off" is a series that highlights athletes' dedication, hard work, and commitment to their sports. This aligns perfectly with GNC's brand image, which is all about dedication to health, wellness, and achieving personal bests. The partnership allows GNC to integrate its products and brand messages into content that viewers are already interested in and engaged with, enhancing the brand's relevance. READ ARTICLE: https://conta.cc/3TjtdXo #GNCGameOn #WellnessWins #MarchMadnessMotivation #NoDaysOffJourney #TeamWhistleWellness #HealthHeroesMarch

Crafting Connections The launch of the "Respect the Handmade" campaign by Michaels in support of MakerPlace, its new online marketplace for handmade items, can be understood from several strategic marketing angles. In a crowded online marketplace landscape, dominated by giants like Amazon and specialized platforms like Etsy, Michaels' "Respect the Handmade" campaign helps to differentiate MakerPlace. It positions the platform as not just another e-commerce site but as a community that values and champions the artistry and craftsmanship behind handmade goods. This emotional appeal can attract both artisans and customers who value unique, handcrafted items and want to support the makers directly. READ ARTICLE: https://lnkd.in/g4YzWwvG #CraftingConnections #RespectTheHandmade #MakerPlaceMagic #MichaelsCraftsCommunity #HandmadeHeroes

Question: How can the aviation industry ensure a great customer experience? Answered By: @EA Business Solutions & @FMR Research The aviation industry faces several marketing issues that significantly impact its operations and success. Providing an outstanding customer experience is a top priority for airlines. Marketing efforts should focus on understanding and researching customer expectations and delivering personalized services at every customer journey stage. This includes booking, check-in, onboard experience, baggage handling, and post-flight interactions. Enhancing customer satisfaction and loyalty is vital in a competitive market. In addition, the aviation industry is undergoing digital transformation, and marketing strategies must adapt. Airlines must leverage technology to enhance customer interactions, personalize communication, and streamline processes. This includes utilizing data analytics, artificial intelligence, mobile apps, personalized offers, and targeted marketing campaigns. Addressing these marketing issues is essential for the aviation industry to attract travelers, differentiate from competitors, and build long-term customer relationships. VISIT US: https://lnkd.in/gKATEbM7 #Marketing #MarketResearch #aviationindustry #customerexperience