Re-evaluate Metrics Beyond the Click🎯 In our latest virtual discussion, Bahtyah Williams, Eduvantis’ Paid Media Strategist, emphasizes the importance of moving beyond basic click metrics to gauge the true value of ads. Platforms like TikTok, Facebook, Instagram, and Pinterest offer rich engagement features that, when analyzed correctly, provide valuable insights. Williams highlights the importance of looking at deeper metrics like shares, comments, and time spent on content. These actions indicate genuine interest and provide a clearer picture of an ad’s impact — beyond just clicks. Watch the full discussion or read more on our website! https://lnkd.in/eh65S4iv #DigitalMarketing #PaidMedia #HigherEdMarketingResources
Eduvantis LLC
Higher Education
Chicago, Illinois 2,347 followers
Strategy consulting and marketing services for higher education
About us
Since 2010, Eduvantis has helped over 100 institutions of higher education achieve their enrollment and revenue goals. Specializing in both strategy consulting and comprehensive digital marketing solutions, our experienced and amiable team of experts partners with you to tailor custom marketing strategies and provide market intelligence to empower your institution to achieve its objectives. We serve higher education clients globally - from leading business schools to major research institutions to small, private colleges. Our mission is to supply the knowledge capital and hands-on expertise required for institutions to prosper amidst the profound changes disrupting higher education globally.
- Website
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https://eduvantis.com/
External link for Eduvantis LLC
- Industry
- Higher Education
- Company size
- 11-50 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Advertising, Creative Services, Brand Experience Management, Curriculum Analysis, Brand Architecture Design, Digital Strategy, Institutional Strategic Planning, Competitive & Brand Strategy, Marketing Program Development & Execution, Stakeholder Insights Research, Search Engine Optimization, Paid Advertising, Digital Marketing, and marketing strategy
Locations
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Primary
225 W Washington St
Chicago, Illinois 60606, US
Employees at Eduvantis LLC
Updates
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The so-called “enrollment cliff” has led to a 15% drop in college enrollment since 2011. This represents a seismic shift in the demographics of potential college students and their access to higher education. Richard Phillips, Dean of the Georgia State University - J. Mack Robinson College of Business, articulates the crux of the issue: “There’s a great concern in management education these days as to where the new revenue streams are going to come from…and the sustainability of the enterprise in many cases is being threatened.” This statement underscores the urgency for innovative strategies that go beyond traditional revenue models. Georgia State University serves as an inspiring example, whose success in attracting and retaining traditionally underserved populations serves as both a beacon of social good and a strategic approach to generating essential new revenue streams. Phillips highlights the potential in “historically untapped markets” as a means to counterbalance downward trends. This approach not only addresses the immediate financial challenges but also aligns with the broader mission of inclusivity and equity in higher education. Read more about the conversation between Eduvantis' President Tim Westerbeck and Richard Phillips, which sheds light on the stark disparities in college attendance and success rates across socioeconomic lines. https://lnkd.in/eSAY7iRx #HigherEd #EnrollmentCliff #InnovativeStrategies
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Dive into the future of marketing with our latest blog post: "Generative AI: How to Use the Machine for Effective Marketing" In this piece, we explore how generative AI is transforming the marketing landscape and provide you with practical tips and strategies to enhance content creation, personalize customer experiences, and optimize campaign performance. Read the blog now! ➡️ https://lnkd.in/eazuSFGY #GenerativeAI #DigitalMarketing #MarketingStrategy #ContentCreation
Generative AI: How to Use the Machine for Effective Marketing
https://eduvantis.com
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Want to learn the effective social media strategies paramount for higher education institutions? Read our blog "Unlocking the Power of Organic Social Media in Higher Education" with insights from Eduvantis' social media strategy consultant Jordan Ashley, MBA and Albers School of Business and Economics at Seattle University's Alicia Kan 💻 https://lnkd.in/eTXTJRu7 Vote in our poll and share your biggest social media challenges in the comments! #HigherEd #SocialMediaMarketing #HigherEdMarketingResources
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In case you missed it, Emily McMahon, Ashley B., and Rich Funk had the privilege of attending the GMAC Conference, where they engaged with some of the brightest minds in the industry and gained valuable insights into the future of graduate management education. A special shoutout to Ashley B. and Rich Funk for their insightful presentation about driving enrollment through web user experience optimization and paid media for lead generation. Beyond the conference, the team thoroughly enjoyed exploring the city of New Orleans. The city added an extra layer of excitement to the trip, from its rich culture to its incredible cuisine. A big thank you to the Graduate Management Admission Council™ (GMAC™) for organizing such a fantastic event, to all the speakers and participants for their valuable contributions, and to everyone who attended our session. #GMACConference #LeadGeneration #HigherEdMarketing
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Last month, Eduvantis hosted an incredible Digital Advertising Best Practices virtual discussion. Rich Funk and Bahtyah Williams packed the session with forward-thinking strategies to navigate the ever-evolving higher education advertising landscape. Rich Funk delved into the transformative trends shaping the state of advertising in 2024, from the rise of AI-driven marketing to the importance of personalized consumer experiences. For those who missed the event or want to dive deeper, you can watch the entire discussion on our YouTube channel. Don’t miss out on these valuable insights! 📹🔗 https://lnkd.in/e2CrfAbd #DigitalAdvertising #HigherEdMarketing #DigitalStrategy
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Google Premier Partner Status is awarded to the top 3% of participating companies each year. Eduvantis LLC is a part of that 3% 🚀 As a Google Premier Partner, we have exclusive access to advanced tools, training, and support, enabling us to stay ahead of the curve and drive strong performance for our clients. To learn why it’s important, and how this status benefits our clients, check out this blog post ➡️ https://lnkd.in/ey5fq6as #GooglePremierPartner #DigitalMarketing #HigherEdMarketing
Leveraging Our Google Premier Partner Status to Elevate Higher Education Marketing
https://eduvantis.com
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Steve Shriberg and Jesse Golenberg had a great time in Miami attending the ACBSP Conference! The event was an incredible opportunity to connect with industry leaders, share knowledge, and explore innovative trends in business education — all while enjoying the vibrant city. A special thanks to everyone who attended their presentation on optimizing graduate program portfolios. The engagement fuels our commitment to enhancing the academic and financial success of your graduate business programs. We look forward to continuing the conversations sparked at ACBSP Global Business Programs and are already excited about next year's conference!
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Don't miss our most recent article in which Eduvantis' organic social media strategy consultant Jordan Ashley, MBA, and Albers School of Business and Economics at Seattle University's Alicia Kan discuss taking an algorithm-driven approach to organic social media.
Getting your institution's social media game in order is a must. https://lnkd.in/gE2g-D8R
Unlocking the Power of Organic Social Media in Higher Education
https://eduvantis.com
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𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗻𝗲𝘄𝘀! Starting today, Eduvantis will be attending the ACBSP Conference with Steve Shriberg and Jesse Golenberg ready to share their expertise on graduate program portfolios. Join their Friday session to gain actionable insights on optimizing your graduate program portfolio for increased enrollments and revenue. “For both of us, this is our first time attending the ACBSP annual conference. We are eager to connect with new institutions, learn about their biggest concerns and successes, and offer our unique insights into the business school market. We aim to help you confidently succeed with data-driven growth strategies and marketing.” - Steve Shriberg 📅 Will you be at the ACBSP Global Business Programs Conference? Let us know in the comments below and be sure to connect with us during the event! #ACBSPConference #HigherEducationMarketing #GrowthStrategies
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