While hybrid work is now the most common type of working arrangement, there are still some kinks to work out. Like the so-called “coordination tax” — an emerging challenge making it trickier for workers to get the most out of their return to offices and remain productive. Here’s an explainer.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on #influencermarketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big tech platforms. Last year, the company was reported to have lost its way with the streaming community, which could be seen as its most valuable asset. At the same time, culture is changing, becoming more fragmented in a way where fewer monocultural moments exist. All said, it’s harder than ever to keep people’s attention, said Rachel Delphin, CMO at #Twitch. “Attention feels so divided and it also feels really short as a person, but also as a professional,” she said on the most recent episode of the Digiday Podcast. “Creating content and programs that really capture attention to the point where people want to engage with it, share it, comment on it, that’s a really high bar.” On this week’s Digiday Podcast, Delphin talks about Twitch’s plans to stay in the cultural zeitgeist all while keeping attention from creators and advertisers in a fragmented digital marketplace.
How Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace
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Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of #advertisers over alleged antitrust activity. His company filed the federal lawsuit today against the Global Alliance for Responsible Media (#GARM), targeting its members CVS Health, Mars, Ørsted, Unilever, and the trade body behind it, the World Federation of Advertisers (WFA). GARM didn’t immediately respond to a request for comment. CEO Linda Yaccarino announced the lawsuit in an open letter to advertisers, stating it was “not a decision we took lightly, but it is a direct consequence of their actions.” Story by Krystal Scanlon
X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
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#Marketers want to know how to build a modern brand. That may seem like a strange statement. Aren’t marketers supposed to be stewards of their brands at all times? Shouldn’t they already know how to do just that? (Well, yeah.) But over the past few years, there’s been tension between the focus on the short-term – the need to drive performance and the eventual overreliance on performance marketing – and long-term with traditional advertising and brand building. In this piece by Kristina Monllos, we speak to Mo Said of Mojo Supermarket, Natalie Nymark of Pereira O'Dell, Daryl Giannantonio of VML, and Leah Meranus of dentsu.
How marketers are trying to balance performance and storytelling to build the modern 'evergreen' brand
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A deal here, a deal there since the year's start show promise, but this isn't exactly a signal that the tide has turned for #mergers and #acquisitions in media and advertising. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback. In this piece by Seb Joseph, we speak to William Ritchie of WY Partners, and Tom Triscari of Landmark Ventures.
Media and advertising dealmaking shows progress, but full recovery is still out of reach
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It may be early days, but #HR teams at major companies are getting more confident with how generative AI can assist them with tasks like modernizing talent development strategies, upskilling staff and internal succession planning. Rolls-Royce, the aerospace and defense company ($21 billion annual turnover), and U.S. consumer goods maker Conagra Brands ($12 billion annual turnover) have both been piloting an HR-centric generative AI bot for the last eight months. In this piece by Jessica Davies, we speak to Mary Glowacka, and Josh Bersin.
8 months in: How Rolls Royce and Conagra HR teams use gen AI for talent development
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Brands are either facing pressure or are choosing to eliminate or pull back on their #diversity, social or #sustainability efforts. How can media agencies continue to navigate the space with clients? There’s been a subtle but important shift in thinking among some companies, and it’s largely been brought about by the current political environment. Donald Trump, the Republican nominee to win back the presidency, has pushed back against socially progressive moves in corporate America, making it part of his rallying cry. In this piece by Antoinette S. and Michael Burgi, we speak to Christine Schrader of Wpromote, Sean Clayton of Myosin.xyz, and Alexandre Carney and Azlyn Jeffries of Orci.
How agencies navigate clients scaling back DEI, sustainability efforts
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As the glimmer of the #AI gold rush fades for some industries, ad-funded tech giants claim they’re already seeing signs that major investments are paying off for advertisers. Despite warnings of an AI downturn and mixed signals in financial markets, Big Tech hasn’t shied away from talking about AI this earnings season. This month, companies with big bets on AI have all shared quarterly results detailing how they’re using AI-powered platforms for advertising, content creation and enterprise applications. In this piece by Marty Swant, we speak to Nicole (Denman) Greene of Gartner, and Ralph Schackart, CFA of William Blair.
Here's how AI is showing up during this earnings cycle
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According to research firm Ampere Analysis, the International Olympic Committee – IOC is set to reach a sponsorship revenue target of $1.34 billion this year. That’s 60% higher than it was three years ago in Tokyo. And revenue flowing in from commercial sponsors is growing 10 times faster than that from media rights sales. The #IOC did not respond to a request for comment at the time of publication. In this piece by Sam Bradley, we speak to Chloé NG-Triquet, Malph Minns, Zak Stambor of EMARKETER, Caitlyn Ranson of Bridgestone Americas, and Annika Bizon of Samsung Electronics.
Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before
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Google’s sudden U-turn on its plan to scrap third-party cookies, after years of promising otherwise, is like a TV show hyping up an epic twist, only to reveal it was all just a dream. No surprise ad tech leaders are pulling their hair out in frustration. But they’re also trying to keep calm — they can’t afford to lose focus. Especially when it’s still uncertain if #Google's pivot will render all their efforts and investments for a third-party cookie-less #Chrome world obsolete.
Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies
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