On average, a bank’s marketing budget equals roughly 0.06% of its total assets. But given marketing’s tremendous top- and bottom-line potential, only contributing 0.06% might be a mistake. Get unmatched data and insight into calibrating your marketing spend for maximum performance at Curinos EVP Brandon Larson and Managing Director Sarah Welch’s Oct. 8 session, “CFO-Friendly Ways to Right-Sizing Your Institution’s Marketing Investment,” at the American Bankers Association Bank Marketing Conference in Chicago — and don’t forget to stop by booth #111 while you're there! Get more details and register here: https://hubs.li/Q02Nw2nh0
Curinos
Financial Services
New York, NY 52,890 followers
At Curinos, we take you further…
About us
Curinos brings together the financial industry-exclusive expertise, insights and analytical firepower that fuel a strategic competitive advantage. With our AI-based decisioning tools, predictive analytics and science-based platforms — all fed by our vast, proprietary data — clients identify emerging opportunities and make informed decisions that drive sustained performance improvements.
- Website
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https://curinos.com/
External link for Curinos
- Industry
- Financial Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Customer Strategies, Marketing/Sales Effectiveness, Pricing, Channel Optimization, Distribution, Risk Management, Customer Strategy, M & A Support, Operations & Systems, Technology Solutions, Workforce & Performance Management, and Financial Services Consulting
Locations
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Primary
485 Lexington Avenue
New York, NY 10017, US
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200 5th Avenue
Waltham, MA 02541, US
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181 University Ave
Suite 1100
Toronto, Ontario M5H 3M7, CA
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240 Blackfriars Road
London, SE1 8NW, GB
Employees at Curinos
Updates
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Curinos is proud to be a sponsor of ACUMA’s 2024 Make Your Mark Annual Conference. Join us at the Bellagio in Las Vegas from Sept. 29 to Oct. 2 at the largest gathering of credit union mortgage lenders in the United States — and don’t miss Curinos senior manager of retail lending’s panel discussion, “Unlocking Wealth: Navigating Home Equity vs. Mortgage Lending for Maximum Opportunity” on Tuesday, Oct. 1 at 3:45 p.m. PT. Learn more: https://hubs.li/Q02NcbHR0
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As many expect the Fed to cut rates in September, financial institutions are eagerly awaiting a reprieve in funding costs. Bringing down rates following a Fed cut comes with much opportunity — but plenty of challenges are waiting. Join Curinos and the Consumer Bankers Association for “How To Optimize Down-Pricing In A Falling Rate Environment” on Sept. 24 as we examine lessons from the last falling rate cycle, identify the headwinds to pass-through and share keys to success, as well as exclusive Curinos data and insights. Register for free with code CURINOS924: https://hubs.li/Q02P0KmB0
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In small business banking, the same old customer acquisition tactics are falling flat. Distinctiveness is key to acquiring, retaining and deepening relationships with these customers — and on Sept. 19, Curinos is sharing proprietary industry data and insights that are driving innovative and effective strategies that maximize distinctiveness at leading-edge banks and credit unions. Learn more and register here: https://hubs.li/Q02MLplQ0
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Catch up with the latest edition of the Curinos Broadcast! The Broadcast is our biweekly wrap-up of industry trend coverage, exclusive insights, upcoming event information and more. This edition includes: - One bank's success story of using marketing & personalization to fuel deposit growth - Mortgage servicing customer journey trends - Treasury management pricing insights - Curinos' must-attend small business segment webinar details
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ICYMI: Yesterday, Curinos chief technology and AI officer Olly Downs and Tearsheet editor-in-chief Zack Miller discussed the growing use of AI-driven personalization in banking. Catch their entire 19-minute conversation below:
Join us for a LinkedIn Live session where we dive deep into the world of AI-driven personalization in banking 🏦🤖 In this engaging session, Tearsheet’s Editor-in-Chief Zack Miller sits down with Olly Downs, Chief Technology and AI Officer at Curinos, to explore how AI is reshaping the digital banking landscape. From personalized customer experiences to leveraging data for better engagement, Olly shares his insights from a career that’s spanned multiple waves of AI innovation. Key topics include: • The evolution of AI in banking 🧠 • Personalization in digital channels 📱 • Balancing traditional and digital customer relationships 🏦 • The future of banking in the era of Gen AI 🔮 📅 Don’t miss out on this in-depth conversation Join us to get ahead of the curve on how AI is transforming the way banks engage with their customers. #AI #Personalization #Banking #Fintech #CustomerExperience #LinkedInLive #Tearsheet #Curinos
AI-driven personalization in banking with Curinos' Olly Downs
www.linkedin.com
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Looking to attract new-to-bank dollars? Using Curinos' Amplero intelligent orchestration engine, one bank has driven 23% growth in incremental new deposit accounts and over $900M in incremental new balances. Amplero optimizes messaging, working out which messages to deploy to whom, and in what sequence. Without this kind of machine learning, FIs are apt to lose deposits, see an increase in attrition and win far fewer incremental relationships through cross-selling over the lifetime of each customer. Read more from Curinos senior manager of content Michael McCaw: https://hubs.li/Q02NPQGz0
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We’re headed to Las Vegas for American Banker's Small Biz Banking Conference. Hear from our Managing Director, Head of Retail Deposits & Lending Adam Stockton, SVP Olivia Lui and a panel of peers at their session "How to Win in Small Business" on October 9th at 1:30pm Swing by booth #104 to learn more about our LendersBenchmark Analyzer for Small Business Lending Portfolio platform and its incredible competitive insights, comparative data and optimization potential. See you in Vegas! Bryan Snyder John B. Antiskay
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TODAY: Join Curinos chief technology and AI officer Olly Downs and Tearsheet editor-in-chief Zack Miller at 12:30 p.m. ET as they break down AI's expanding role in digital banking, personalization in digital channels, the balancing of traditional and digital customer relationships and more: https://hubs.li/Q02NBXRn0
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Curinos is heading to the American Bankers Association Bank Marketing Conference! Join us on Oct. 6 – 8 and experience the cutting edge of bank marketing with educational engagements from heralded industry innovators, including Curinos’ own EVP Brandon Larson and Managing Director Sarah Welch’s must-see session, “CFO-Friendly Ways to Right-Sizing Your Institution’s Marketing Investment” at 8:45 a.m. CT on Oct. 8. Get more details and register here: https://hubs.li/Q02Nw1X90