Cubera

Cubera

Advertising Services

San Diego, California 3,931 followers

About us

CuberaTech is a data company revolutionizing Big Data Analytics through a data value share paradigm, where the users entrust their data to us. Our deployment of deep learning techniques enables us to harness this data making us a source of the richest Zero party data. Further, by stitching together all the relevant pieces of data from zero, first, and second-party sources, we enable advertisers to define and create custom audiences to maximise the programmatic #ROAS .

Website
https://cubera.co
Industry
Advertising Services
Company size
51-200 employees
Headquarters
San Diego, California
Type
Privately Held
Founded
2020
Specialties
big data, data, big data analytics, zeroparty data, first party data, advertisement technology, adtech, routers, smart routers, Demand Side Platform (DSP), Data Management Platform (DMP), Programmatic, DMP, Digital Marketing, and Social Media Marketing

Locations

  • Primary

    5703 Oberlin Dr

    San Diego, California 92121, US

    Get directions
  • #1741, 9th Cross, KSRTC Layout

    2nd phase, JP Nagar

    Bengaluru, Karnataka 560078, IN

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  • 10, Uthamar Gandhi Salai

    Workafella, Nungambakkam High Rd, Nungambakkam

    Chennai, Tamil Nadu 600034, IN

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  • Flamingo Villas Street

    A-0024-043

    Ajman, AE

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Employees at Cubera

Updates

  • Cubera reposted this

    View profile for Samartha Nagabhushanam, graphic

    Global Entrepreneur and Investor | Co-founder & Co-CEO at Eleos Social | Pioneer in Product Development | Transforming Innovation into Profitable Growth

    𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐢𝐚𝐥 𝐑𝐢𝐬𝐤 𝐀𝐩𝐩𝐞𝐭𝐢𝐭𝐞: 𝐓𝐡𝐞 𝐊𝐞𝐲 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐓𝐡𝐚𝐭 𝐋𝐚𝐬𝐭𝐬 For any entrepreneur, the journey isn’t just about having a big idea—it’s about having the conviction and risk appetite to back that idea, even when the stakes are high. True entrepreneurship requires a willingness to put your own skin in the game, not just playing with someone else’s money. In South Korea, we see an approach that reinforces this principle. The government provides substantial support for startups, sometimes covering 70-80% of initial costs, but requires entrepreneurs to personally invest a significant portion as well—often 20-50% of the funding. This balance ensures that entrepreneurs have a vested interest in their ventures' success. It’s a model that says, “𝑾𝒆’𝒍𝒍 𝒔𝒖𝒑𝒑𝒐𝒓𝒕 𝒚𝒐𝒖, 𝒃𝒖𝒕 𝒚𝒐𝒖 𝒉𝒂𝒗𝒆 𝒕𝒐 𝒃𝒂𝒄𝒌 𝒚𝒐𝒖𝒓𝒔𝒆𝒍𝒇 𝒇𝒊𝒓𝒔𝒕.” This balance of risk and accountability is critical for anyone who wants to build something sustainable. Family obligations, societal expectations, and the allure of external funding are real pressures, but if you aren’t willing to take substantial personal risk, it may be time to question your conviction. Entrepreneurs who thrive are those with a high risk tolerance, willing to commit their own resources to their vision. South Korea’s model reflects this mindset perfectly—entrepreneurs show their commitment not by just raising funds but by demonstrating that they’re invested in every sense of the word. At the heart of entrepreneurship lies risk-taking. If you believe in your vision, don’t wait for someone else to take the leap. 𝑳𝒆𝒂𝒅 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖𝒓 𝒐𝒘𝒏 𝒊𝒏𝒗𝒆𝒔𝒕𝒎𝒆𝒏𝒕—𝒇𝒊𝒏𝒂𝒏𝒄𝒊𝒂𝒍, 𝒆𝒎𝒐𝒕𝒊𝒐𝒏𝒂𝒍, 𝒂𝒏𝒅 𝒊𝒏𝒕𝒆𝒍𝒍𝒆𝒄𝒕𝒖𝒂𝒍—𝒂𝒏𝒅 𝒃𝒖𝒊𝒍𝒅 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈 𝒕𝒉𝒂𝒕 𝒍𝒂𝒔𝒕𝒔. Picture credit: The Guardian Philippe Petit walked a tightrope between Manhattan’s Twin Towers—arguably one of the greatest risks ever taken by a human. Eleos Social Cubera

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  • View organization page for Cubera, graphic

    3,931 followers

    Discover how Dr. Samartha Nagabhushanam, our CEO, and Vamsi Krishna Sankarayogi, our CTO, are shaping the future of AdTech. We're grateful to be featured in ANI South Asia’s Leading Multimedia News Agency, where our CEO, Dr. Samartha Nagabhushanam, and CTO, Vamsi Krishna Sankarayogi, share their perspectives on the direction Cubera is headed. In this article, they discuss their vision for building advanced AdTech solutions that are designed to meet the evolving needs of the industry. Their insights highlight the strategic steps Cubera is taking to innovate and create long-term impact in the digital advertising space. 🔗 https://lnkd.in/gxq7ZAUB #Cubera #AdTech #Innovation #Leadership #DigitalAdvertising #Cuberainsights #DSP #EdgeDSP

    Cubera is building the most advanced AdTech solutions

    Cubera is building the most advanced AdTech solutions

    aninews.in

  • View organization page for Cubera, graphic

    3,931 followers

    Cubera Edge: Winning the Race with Ultra-Fast Real-Time Bidding (RTB) The clock is ticking. Let’s make every millisecond count. In the world of programmatic advertising, speed is everything. The ability to bid, win, and deliver the perfect ad in a fraction of a second defines success.  With Cubera Edge, we’ve redefined Real-Time Bidding (RTB) by engineering one of the fastest and most efficient RTB engines in the market, ensuring you stay ahead of the competition. What Makes Our RTB Speed a Game-Changer? •⁠ ⁠Milliseconds Matter In the programmatic space, you only have 100 milliseconds or less to respond to an ad request. Cubera Edge leverages state-of-the-art algorithms and optimized infrastructure to slash latency, ensuring your bid reaches the auction in time—every time. •⁠ ⁠More Wins, Better Outcomes Ultra-fast response times mean higher win rates. With Cubera Edge, you’ll secure more high-value impressions, increasing both the reach and relevance of your campaigns. •⁠ ⁠AI-Powered Optimization Our AI-driven algorithms prioritize bids based on campaign goals, audience relevance, and predicted outcomes. This ensures you not only win impressions but also win the right ones. •⁠ ⁠Scalable Performance Whether you’re managing campaigns with millions of impressions per second or targeting niche audiences, Cubera Edge adapts to your scale without compromising speed or performance. The Cubera Edge Advantage •⁠ ⁠Higher Conversion Potential: Faster bids mean more opportunities to serve ads at the optimal moment, boosting engagement and conversions. •⁠ ⁠Efficient Budget Utilization: By reaching the right audiences faster, every advertising dollar works harder. •⁠ ⁠Seamless Cross-Channel Integration: From mobile and desktop to Connected TV (CTV) and Digital Out-of-Home (DOOH), Cubera Edge ensures ultra-fast RTB across all channels. Built for Advertisers Who Demand Excellence At Cubera Edge, we understand that in a crowded marketplace, being fast isn’t enough—you also need to be first. With our cutting-edge RTB engine, you’ll not only win more bids but also outperform competitors with precision and speed. https://cubera.co/edge #RealTimeResults #Cubera #Edge #UltraFastRTB #AdTechInnovation #Cuberainsights 

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  • View organization page for Cubera, graphic

    3,931 followers

    🌐 Empowering Data Transformation: From Collection to Insightful Action 📊 This visual journey captures the comprehensive data processing workflow of Cubera — from collecting zero, first and second-party data to creating actionable insights through data enrichment, normalization, and visualization. 🔹 Data Collection: Zero, First and second-party data are gathered to build a strong foundation for personalized insights.  🔹 Data Cleaning & Transformation: Ensuring quality and consistency through cleansing, translation, and enrichment using location, weather, and socio-economic indices.  🔹 Data Security & Compliance: Adhering to privacy frameworks and data sovereignty to safeguard sensitive information.  🔹 Insight Generation: Statistical inference and reinforced learning enable meaningful data visualization, providing actionable insights. This streamlined process is designed to unlock the potential of data while maintaining strict security and compliance standards.  Ready to harness the power of data? 🚀 #DataTransformation #CuberaInsights #DataSecurity #PrivacyFirst #PowerOfData #DataDriven #SmartData #Cubera 

  • View organization page for Cubera, graphic

    3,931 followers

    Ad buyers are increasingly opting for DSPs to maximize their reach and engagement. With 80% choosing DSPs for their seamless ability to deliver campaigns across multiple platforms, the game of omnichannel targeting has leveled up! From social to display, DSPs provide a unified solution that saves time, enhances ROI, and ensures a consistent brand experience. #AdTech #OmnichannelReach #ProgrammaticAds #DSP #AdBuyers #ROI #Cubera #Cuberainsights 

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  • View organization page for Cubera, graphic

    3,931 followers

    Yet another milestone.

    View profile for Vamsi Krishna Sankarayogi, graphic

    Chief Technology Officer @ Cubera and Various | Leadership, Innovation, Strategic Initiatives

    The recent launch of Cubera Adexchange Inc.'s AdExchange in the United States has been a transformative experience. Navigating the intricate landscape of U.S. advertising regulations and onboarding new partners has provided valuable insights and opportunities. Our primary focus has been on fostering meaningful partnerships with advertisers and publishers, emphasizing transparency and efficiency in the programmatic advertising realm. Adapting our platform to cater to the diverse needs of clients in the dynamic U.S. market has enabled us to offer more robust solutions, specifically tailored for advertisers aiming to engage broad audiences effectively. The initial feedback has been overwhelmingly positive, with partners commending the seamless integration process and the extensive targeting capabilities we provide. This launch marks a significant milestone in our mission to establish a solid presence in North America, propelling us towards further innovation and expansion. Looking ahead, we are enthusiastic about embracing the evolution of the market, eager to learn, grow, and evolve alongside it. The future of programmatic advertising holds promise, and we are excited to contribute to this journey of advancement. - Samartha Nagabhushanam, Fathima Raj Kilimas, Jay Gajjar

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