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#2024 is a digital economy - This is how the digital maturity curve of a small manufacturer looks like. 6 areas to help you prioritise the 25 meters target and pave the way for the 100 meters: 1. Existing Customers    Challenge: Email, Phone and Fax based customer service.     Solution: Begin with small, low-cost updates yielding instant results     Example: Implementing customer self service to reduce the cost of    customer service operations and increase the probability of new orders. 2. Data-Driven Decision-Making     Challenge: Data that is spread across the organisation.     Solution: Implementing a CRM, ERP and enterprise content  management to build data driven culture.    Example: Monitor the impact of data on new client acquisition and the life cycle of order management. 3.  Inventory Management   Challenge: Data that is create and consumed in silos.     Solution: Breaking the data silos by bringing the order management and manufacturing team on a common platform.    Example: Implementing an ERP or an inventory management solution to provide real time stock info to employees and customers. 4. Supply Chain    Challenge: Building Supply Chain Resilience    Solution: Seeing everything, real time tracking and data on all the supply     chain steps.    Example: AI and machine learning analyse historical data and identify      potential risks like supplier issues or transportation delays. This enables     proactive measures to be taken, minimising disruptions. 5. Account Receivable and Accounts Payable    Challenge: Paper, Email and Fax based documentation.     Solution: Digitising the accounts team boosts efficiency and enables establishing a data driven culture.   Example: OCR based solution to map the fields from traditional sources into digital stores such as an ERP. AP and AR automation to ensure their is no Dollar impact on the cost centre. 6. Human Resources:    Challenge: No intranet, central place to create and manage employee data.    Solution: Build or subscribe to an intranet portal where employees can get all     the helpful resources in a self service fashion.    Example: Various sites built using Microsoft Dynamics, Google Sites. #manufacturing #b2b #privateequity #saas #digitalbusinesstransformation #ai Please follow ConeKtions for more informative content.

Experiencing a low proposal conversation rate? Since 2023 - Growth B2B SAAS and tech consulting firms have been loosing deals, despite being best in the breed to competitors who are able to provide a lot of pricing flexibility as they have a lower Go To Market cost. Here are 5 ways to mitigate the impact of high GTM costs on conversion rates: 1) Focus on lead qualification: The rule is - Disqualify in order to Qualify. Your and time of your resources is precious, invest this with only those prospects who want to collaborate with you and not compare you with others, citing various reasons. 2) Content marketing: High-quality content can attract qualified leads organically, reducing dependence on expensive outreach methods using the legacy spray and pray activities using Salesloft/ Outreach. 3) Optimise sales process: Analyse your sales funnel to identify bottlenecks and improve conversion rates at each stage. 4) Value-based selling: Focus on the unique value proposition your offering brings, justifying the price point to potential clients. 5) Partnerships and referrals: Collaborate with complementary businesses to reach new audiences and leverage existing client networks. #b2bsales #b2bmarketing #b2bsaas #privateequity

We are in 2024 and guess what 99% SAAS companies still struggle conducting effective demos. I recently attended a demo where the presenter did not care about tonality but focused on the watch to walk me through a highly complex solution assuming I knew the jargons. Here are 7 tips to help you carry out a winning demo for your online meetings: 1) Prepare a Clear Agenda: Outline the key points you want to cover during the demo. Create a structured agenda that guides the flow of the presentation and helps participants understand what to expect. Share this agenda with attendees before the meeting so they can come prepared with any specific questions. 2) Test Your Technology: Prior to the demo, ensure that your internet connection is stable and that all necessary software and tools are working properly. Test your microphone, camera, and screen sharing functionality in Zoom to avoid any technical issues during the presentation. 3) Personalise the Demo: Tailor the demo to the needs and interests of your audience. Research the participants beforehand, if possible, to understand their pain points and objectives. Customize your presentation to showcase how your software can address their specific challenges and add value to their work. 4) Keep It Interactive: Encourage active participation from attendees throughout the demo. Ask questions, solicit feedback, and provide opportunities for participants to share their thoughts or ask for clarification. Use Zoom's features such as polls, chat, and breakout rooms to foster engagement and collaboration. 5) Focus on Benefits, Not Features: Instead of overwhelming participants with technical details, highlight the benefits and outcomes that your software offers. Demonstrate real-world use cases and success stories to illustrate how your solution can solve problems and deliver tangible results for the user. 6) Practice Effective Communication: Speak clearly and concisely, and avoid using jargon or technical terms that may be unfamiliar to some participants. Use visuals such as screenshots, videos, or diagrams to supplement your explanations and make complex concepts easier to understand. 7) Follow Up with Resources: After the demo, provide attendees with additional resources such as links to tutorials, documentation, or contact information for further assistance. Follow up with a thank-you email that includes a summary of the key points discussed and any action items that were identified during the meeting #saas #startups #demo #b2b ConeKtions

The B2B SaaS game is changing faster than ever, and those who adapt will thrive. Here are 5 trends you NEED to know about: 1. Hyper-personalization & Verticalization: One-size-fits-all is dead. Customers demand solutions tailored to their unique needs and industries. Think healthcare, finance, logistics - vertical SaaS is on the rise! Expect customization options and AI-powered personalization for an experience that feels like it was built just for them. 2. AI-Powered Everything: From chatbots handling customer support to AI optimizing operations, it's not just hype - AI is transforming B2B SaaS. Expect deeper integration across various offerings, leading to smarter workflows and automated tasks. Get ready for the power of predictive analytics and intelligent decision-making! 3. Data Privacy & Security at the Forefront: As reliance on SaaS grows, data privacy and security become top priorities. Companies will prioritize robust security measures, transparent data practices, and compliance with regulations like GDPR and CCPA. Think zero-trust security models, encryption, and anonymization - building trust is key! 4. Low-Code/No-Code Development Takes Center Stage: The barrier to building custom SaaS solutions is shrinking! Low-code/no-code platforms empower citizen developers to create internal tools without deep coding knowledge. This democratization of development fosters innovation and agility within organizations. 5. Innovation & Agility Lead the Way: In this fast-paced landscape, the ability to adapt and integrate with new technologies is crucial. Be open to feedback, iterate quickly, and demonstrate your commitment to continuous improvement and product development. Stay ahead of the curve and lead with innovation! Share your thoughts on these trends in the comments! #B2BSaaS #Trends2024 #FutureofTech!

Today marks a pivotal moment, with new regulations affecting Bulk Email Senders, particularly impacting deliverability to Gmail and Yahoo inboxes. Cold emails, once effective, now require a strategic approach to cut through the clutter. To enhance your email outreach, here are some pro-tips: 1) Research Your Ideal Customer Profile: Tailor your message to align with the pain and interests of your target audience. 2) Deliver Value: Focus on providing subject matter expertise that directly benefits the recipient in their professional role. 3) Skip the Formalities: Avoid unnecessary pleasantries. Instead, dive straight into content that adds value. 4) Optimise for Mobile Devices: Recognize that a significant portion of emails is viewed on watches or phones. Craft compelling previews for increased open rates. 5) Adapt to Evolution: Email marketing has transformed over the last decade. Shift from a mass-sending approach to building meaningful engagements. 6) Bonus Tip - Multi-Channel Approach: Foster connections on LinkedIn, initiate warm calls to strengthen relationships, and then leverage email as a tool for ongoing engagement. As we navigate these changes, I invite you to share your insights and best practices in the comments below. How are you adapting your email strategies in response to these shifts in the landscape? #b2bmarketing #b2bsales #b2bsaas #saas #privateequity #venturecapital #softwaredevelopment #marketingautomation ConeKtions

Tired of lukewarm leads for your SaaS product? Turn the tables and make them crave what you offer! My latest blog post is packed with tips to transform those "meh" prospects into hungry customers begging for more. Here's a taste of what awaits: 1) Master the Empathy Dance: Uncover their hidden frustrations and become their pain whisperer. 2) Paint a Future Worth Craving: Show them the world transformed by your SaaS, a future bursting with efficiency and joy. ✨ 3) The "What If?" Power: Plant the seeds of doubt (the good kind!) and let them envision the possibilities your product unlocks. 4) The Irresistible Freebie: Offer a taste of the magic and watch them come back for seconds (and thirds!). 5) Ready to ditch the sales pitches and ignite desires? 6) Dive into the full post here: https://lnkd.in/gVgWvGtK #saas #saassales #b2b #b2bsales #b2bleadgeneration #protips #privateequity ConeKtions Share your best prospecting tips in the comments!

A lot of #techconsulting organisations ask me 'How to sell #salesforce implementation deals in the US'? Hence we decided to write a blog post on this topic carrying info about the nuances of selling Salesforce implementation deals in the US market. 🔗 https://lnkd.in/dav7VcJV Here is a quick summary: 🎯 Tailor your approach to industry specifics for maximum impact 🌐 Understand regional variations and localize your pitch effectively 💡 Emphasize ROI and showcase tangible business impacts 📈 Position Salesforce as a scalable and flexible solution 🌟 Build credibility through team certifications and expertise 🗣 Leverage client testimonials as compelling evidence of your capabilities 🎓 Adopt educational and consultative selling approaches for thought leadership 🛡 Address security concerns with Salesforce's robust measures 💰 Overcome budget constraints by presenting a clear business case 🔄 Stay updated on Salesforce enhancements and embrace integration trends 🌐 Navigate the competitive landscape with a nuanced and strategic approach 📊 Provide a transformative experience for clients, propelling them toward sustained growth and success #SalesforceConsulting #BusinessSuccess #SalesStrategies ConeKtions

Do you own a #salesforce consulting business? Are you curious to know strategies that can help you get more customers for your practice in #2024? Our latest blog post is your go-to guide for acquiring new customers and boosting sales. Explore the strategies that will elevate your lead generation efforts: ✅ Empower Salesforce Account Executives to become invaluable allies in your quest for new business. ✅ Master direct prospecting techniques for personalized and targeted outreach. ✅ Optimize your digital marketing strategies with SEO, content marketing, and social media engagement. 💼 Ready to transform your Salesforce consulting business? Dive into the insights now and propel your success to new heights! 🚀💡 https://lnkd.in/diBQM9e4 Reach out to ConeKtions if you need low cost and results driven sales, pre sales and go to market help. #2024goals #2024strategy #SalesforceConsulting #LeadGeneration #DigitalMarketing #BusinessSuccess #SalesforceTips ✨📈