As the attention of the ad tech world fell on 🌴 the Cannes Lions International Festival of Creativity last week the topics of discussion were dominated by AI, but how we connect with consumers and drive outcomes was ultimately what underpinned all our conversations. Read our key takeaways from the meetings and events that Comscore was part of ☀ in this wrap from our Chief Commercial Officer Steve Bagdasarian. Find it at this link ➡ https://lnkd.in/ecJFYH9K #cannes2024 #adtech #mediameasurement #comscore
About us
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com. You can also follow us on Twitter (www.twitter.com/comscore) or Facebook (www.facebook.com/comscoreinc).
- Website
-
https://www.comscore.com
External link for Comscore, Inc.
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Reston, VA
- Type
- Public Company
- Founded
- 1999
- Specialties
- digital business analytics, audience measurement, advertising effectiveness, market research, and mobile network analytics
Products
Comscore Digital
Product Analytics Software
The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
Locations
-
Primary
11950 Democracy Drive
Reston, VA 20190, US
-
Avenida São Gabriel, 477
5º andar
São Paulo, SP 01435001, BR
-
Torre Murano, Insurgentes Sur 2453
Piso 10
Mexico City, CDMX 01090, MX
Employees at Comscore, Inc.
Updates
-
WATCH 🤳 'Listening to the Nation', a new video series Comscore is hosting on our website from our partners at the American Communities Project. The series explores how people from different backgrounds and places understand terms like Diversity, Culture, Community, Inequality and Personal Responsibility. As Pride Month 🌈 comes to a close, visit comscore.com/DEIBA at any time, to hear their perspectives and stories. #pridemonth #pride2024 #pridemonth24 #mediameasurement #comscore
-
-
Comscore, Inc. reposted this
During #PrideMonth, the world unites to celebrate LGBTQ+ communities. 👇 Swipe through the carousel to see the #engagement of media, brands, and influencers, their distribution across social platforms, and featured posts from #MonsterHigh (Mattel, Inc.) and Arsenal F.C. You can also download the infographic through this link🔗 https://lnkd.in/dZTpQhUp #dataanalytics #socialmediameasurement #PrideMonth2024 #Pride2024 #Comscore
-
NEWS FROM COMSCORE 📢 Our team at Proximic by Comscore has just released industry exclusive Legal Drinking Age (LDA) targeting for CTV. Read the details at the link below.
We're thrilled to announce that Proximic by Comscore's industry-exclusive Legal Drinking Age (LDA) 🍻 targeting is now available for activation across CTV! Our innovative LDA solutions empower advertisers and publishers in age-restricted industries to overcome targeting challenges while maximizing campaign reach and effectiveness. Check out our latest blog post to learn more about how Comscore, Inc.'s LDA targeting and measurement solutions can help you reach your ideal audience effectively across platforms: https://lnkd.in/grcYAR82 Contact us to learn more about how Proximic can drive your campaign success: https://lnkd.in/g4JHQQbY #programmatictargeting #legaldrinkingage #alcoholads #CTV
-
-
After a slow start, the Summer Box Office ☀ is making waves and we're here for it. C+CT contributing editor Joel Groover spoke to Comscore's Janice O'Bryan and Paul Dergarabedian about movie audiences this month, and a busy period predicted for cinemas in July and August. Read the article 'Will Movie Theatres Make It?' at the link below. Hint: Yes they will! ➡ https://lnkd.in/eCnT-CZX
-
-
Join ANA SEEHER's Latha Sarathy and Comscore's Danan Ren for a live webinar next month, about the digital insight tool revolutionizing how marketers and agencies engage with consumers who champion gender equality. Use the promo code SEEHER24MEMBER to register via the link below and join us on July 24 at 1pm ET for 'Transforming the Digital Landscape Through Gender Inclusive Audience Intelligence'. Register via https://lnkd.in/ePqWy3E8
-
-
NEWS FROM COMSCORE 📢 Yahoo’s advertisers need measurement partners like Comscore, Inc. who can track large audiences across all platforms. With our differentiated cross-platform measurement product, Comscore is helping advertisers quickly and accurately apply measured performance of in-flight linear, to provide the actionable data for their optimizing non-linear campaigns via Yahoo DSP. Read the announcement at this link ➡ https://lnkd.in/g7A-sW4W #mediameasurement #dsp #yahoo #comscore Yahoo Advertising
-
-
Don't miss the release of Comscore's annual State of Gaming report, 🎮 launching at the ANA Digital and Social Conference next month! Anzu.io CEO Itamar Benedy will be joining Comscore's James Muldrow on stage to unpack the top insights at 335pm PT in LA on July 17, 2024. Register via this link and to join us for 'Level Up: Harnessing the Power of Gaming Audiences' 👀 https://lnkd.in/gZGuQnKe Association of National Advertisers #ingameadvertising #ingameads #gaming #mediameasurement #comscore
-
-
Thank you Cannes! 🇫🇷 What an inspiring week, as the world’s leading marketers came together to discuss the next wave of change and the constants of connection, creativity and consumers. Whether you were there for the ad tech side or the ad creative side of the beach ☀ we hope you crossed paths with the team from Comscore, Inc. including Steve Bagdasarian, Rachel (Eisenberg) Gantz and Angela Bianco Rodriguez who joined panel discussions and shared our latest news such as growing partnerships with Anzu.io, Kochava, Uber and Yahoo. If we didn’t catch you at #CannesLions2024, use this link to connect with us 👉 https://lnkd.in/e2YKg3uW #mediameasurement #adtech #comscore #cannes Melinda Gladnick Sam Marc Tara Gotch Joe Macaulay Brad Feinberg Samantha Avivi Proximic by Comscore
-
-
-
-
-
+4
-
-
Comscore, Inc. reposted this
Under the sunny skies of Cannes, Proximic by Comscore's Rachel (Eisenberg) Gantz lit up the stage at YieldMo's Idea Exchange moderating the insightful panel: Beyond Clicks and Views: AI-Driven Audience Insights for Creative Excellence. The session unpacked how generative AI transcends traditional metrics by providing deep audience insights that enhance creative development. A big thank you to Yieldmo for hosting, the other amazing panelists and everyone who attended! Caroline Yap, Victoria Milo, Glenn Fishback, Alex Johnston #cannes #AI #programmatic
-
Affiliated pages
Similar pages
Browse jobs
Stock
SCOR
NASDAQ
20 minutes delay
$14.19
-0.26 (-1.799%)
- Open
- 14.05
- Low
- 14.05
- High
- 14.19
Data from Refinitiv
See more info on