So, you want to launch a LinkedIn content strategy in Q4 2024. What not to do: post into the void from your company account with a ‘strategy’ lacking any sort of cohesion. What to do: ramp up posting from your founder’s (or founders’) account on LinkedIn & support it with some consistent posting from the company page. Check out this guide from our founder--walks you through everything you need to know to stand your own content up. https://lnkd.in/gCpfQ8tJ
About us
We help B2B companies generate demand with organic social. Join our waitlist.
- Website
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https://www.compoundcontentstudio.com/
External link for Compound Content Studio
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2023
Employees at Compound Content Studio
Updates
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Check out our founder & CEO Tommy Clark on the Exit Five Podcast 👇
How do you grow your B2B brand here on LinkedIn? Learn how in this episode, where Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound Content Studio. They talk about the ins and outs of social media strategy for B2B companies. They cover: - Why LinkedIn is the go-to platform for B2B brands and how to maximize its potential - The importance of posting consistently to build a strong social presence - How using video content on LinkedIn can accelerate trust-building with your audience Listen to the full episode anywhere you listen to podcasts, search Exit Five.
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Founders. We need to have an honest conversation about your LinkedIn content. Why isn’t it getting traction? Here are 3 trends I’ve seen (pulled from 50+ conversations with B2B founders): 1. You don't enjoy content creation enough. Content is hard. There are so many variables to consider. The most successful founders have a baseline interest in content creation. If you don't enjoy it, you're less likely to put in the extra effort required for success. And you just won’t stick with it for long enough. 2. You think content lacks clear ROI. If you don't believe content brings in revenue, you'll prioritize other tasks that feel more “urgent.” Founders who win with content understand its power when it comes to getting more leads, increasing win rate, attracting top talent…the list goes on. 3. You just don’t have social proof. Social proof is a multiplier of content performance. The most effective form for B2B founders on LinkedIn is to be—or have been—your own ICP. Content works best when there's an overlap between your target audience and your past experiences. TLDR? Enjoying content creation, believing in its ROI, and tapping into your relevant experience are prerequisites for a profitable LinkedIn motion.
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A short list of effective founder-led content advice: - pick 1 platform (LinkedIn to start) - post 5-7x per week (no, it's not too much) - set a goal to becoming the 'go-to resource' for your ICP - put most of your time into the idea and hook - rewrite the hook 1 more time - then rewrite it again - use specific anecdotes and examples in your copy, avoid general fluff - spend 20 minutes per day sending comments and DMs to relevant accounts - publish simple 'talking head' videos if you're decent on camera, in vertical format - treat your profile like a landing page - commit to this for 3-6 months, minimum - repurpose winning posts - start on your own first, then as your company grows and you have clear momentum, hire an agency to amplify this (*wink wink*) If you truly follow every one of these points for 3-6 months, it would be hard to lose.
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This week @ Compound 👇
I’m documenting how I’m building my B2B content agency, Compound Content Studio, here on LinkedIn. This week @ Compound: → Onboarded final August client (B2B SaaS). Great kickoff meeting with them 🙂 → Continuing search for our next Content Writer. Taking a ton of interviews, and making progress here. Hoping to have our person by EOW next week. → Revamped our Content Writer onboarding systems. Created new training documentation. Created a templated Google Calendar for new writers. Mapped all the onboarding tasks in ClickUp. Not my favorite task in the world, but needs to get done. → Created SOPs for a (kind of) new offer we’re rolling out in the coming weeks. Still social content, so staying true to what we do, but will be positioned a bit differently than our core recurring service. → Published a new YouTube video. 333 subs over there. 33% of the way to the first 1K. Nice. More importantly, pretty much every prospect I talk to mentions that they watched a video or two. → Finalizing our roster for September and opening up the waitlist for October shortly. Founder-led content keeping us at capacity, again. → Hard push from the team this week. Cool to see everyone working together to get projects across the line, at high quality. Agency life is fast-paced and high-volume, and we wouldn’t be able to do what we do without team members who lean into that and get it done. Proud of them. Will continue to update. If you want to keep up with how we’re building Compound, follow along here. And if you want to join the team—check our Jobs page on our company profile.
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Growing from scratch as a founder with no content experience or industry clout is hard. You have to scratch and claw to get your first 1000 followers. So, we put this guide together. This video walks you through why, and how, to start ripping content on LinkedIn without posting into the void. Chapters: I. How to think about ‘ROI’ of LinkedIn content II. How to position yourself and your content topics III. Setting your profile up like a landing page IV. Building your Content Funnel V. How to iterate and analyze your content data (so you can grow faster) VI. Outbound Engagement Playbook Tried to make this pretty much a free course. You’ll want to bookmark this for future reference. https://lnkd.in/gdTwC4QX
How to go from 0 to 5,000 followers on Linkedin in less than 6 months (full content strategy)
https://www.youtube.com/
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A piece from our founder, Tommy Clark on Compound's core values: https://lnkd.in/gdMSjZ9n
Compound's core values
compounding.beehiiv.com
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If you're a founder at a fast-growing startup, maybe you relate to this. You *know* Linkedin content is important. You might have been posting yourself at some point. But then, more urgent tasks pile up. You start raising. You make a hiring push. You end up in more and more customer meetings. Never ends. Then, the content fades into the background. "I'll get to it after this hiring push" "I'll get to it after we close this round" If we're being honest, no you're not. A lot of times, it makes sense to bring in an internal hire OR an external agency (😉) to support content output during these sprints, so you don't lose the momentum you created when you had time to post. More in today's video from Tommy Clark 👇