Congratulations to the Collage Group team for a successful in-person presentation with our peers at Taco Bell! Discover additional takeaways in Collage Associate Director of Consumer Insights & Strategy Ashley Samay's post below. If your team is interested in uncovering and unlocking your brand’s cultural fluency and taking it to the next level, connect with us today: https://lnkd.in/ezSUa68j Great work! #culturalfluency #marketresearch #mrx #consumerinsights #marketing #strategy #unlockingthepowerofculture
Last week our team at Collage Group had the opportunity to meet with Serena Sheldon, Veronica Thompson and many more on the Taco Bell team for an enlightening in-person presentation! Through our fluen.ci platform, Taco Bell uncovered some illuminating insights about key audiences and competitors of interest that they were determined to understand further through an ethnographic study. Blending these insights garnered from their cultural fluency metrics and the Custom qual research Collage conducted with other Taco Bell research findings led to engaging conversations during (and we’re sure will continue long after), displaying their eagerness to continue digging into and discovering activation opportunities. If your team is also interested in uncovering and unlocking your brand’s cultural fluency and taking it to the next level, please reach out and connect with me or any member of our Insights & Strategy team here at Collage! #culturalfluency #marketresearch #mrx #consumerinsights #marketing #strategy #unlockingthepowerofculture