Club CMO

Tonight's pre-Thanksgiving gathering of Club CMO was fantastic. So great to be with you all and an honor to help keep managing our chapter of 40+ Austin CMOs. So much on the horizon as the club grows and members direct the journey.

Had an outstanding evening talking about how we as Chief Marketing Officers can build solid relationships with our CEOs and with our Boards of Directors at the Club CMO Milwaukee Chapter November dinner. Thanks to the amazing Julie Koewler for facilitating the discussion! It also was great to catch up with CMO friends and meet new ones over dinner. Donald (Don) Polite Sabrina Isherwood Tony Kempa Michelle Lanter Smith Bridget Kraus, CPSM Nicole Westenberger Johanna Bauman Robert (Matt) Matson Francis Perrin Garry Wicka Tanya Thorson Amanda Teder Bryan Carson

We had a great evening with the #ClubCMO Boston chapter on Monday. Excellent food, great discussion, new connections, learnings, laughs, and some new vacation destinations to try. We focused on 2025 planning, challenges, technology, and new opportunities. A few take-aways from our conversation: 1. 🤝 Leveraging partner relationships to expand #GTM reach will be key for many in ‘25. #Nearbound / #Allbound for the win. 2. 🤖 AI-based technologies will continue to redefine how we go to market, think about skillsets needed on our teams and how to pivot, extend budgets so we can “do more with less." 3. 📈 Metrics for success…MQL/SQL are out and the focus needs to be on pipeline and revenue numbers.  Teams have to work together to drive results.  The only way to get there is to focus on a joint metric versus siloed metrics for each departments. We may not align on definitions of many acronyms but all groups can align on pipeline and revenue numbers. 4. 🔄 GTM is all inclusive - be transparent across departments (marketing, sales, partner, product, technical, finance): meet regularly, communicate, listen, plan as a group and drive pipeline. 5. 😃 Customer experience is paramount - get their insights frequently and act on the info. 6. 🕵♀️ Be the customer - Teams should experience your process, leadership not excluded.  Eye-opening experiment, have your leadership engage with your company (anonymously) and go through the process of becoming a prospect/customer. Who knows, could have a positive impact on budget when you need to do “more” but have “less” ;) 7. 👤 👤 CMOs should be focused on building relationships with their CFO/CRO. 8. 💰 Buying teams continue to get bigger and bigger, and involved earlier. When engaging with prospects, provide your ROI messaging and proof very early. The CFO/finance is involved much earlier and you need their checkmark to move forward. I am so grateful to have this opportunity to get together with other CMOs and heads of marketing to learn from, as well as reinforce or validate some of my thoughts. Thank you to co-chapter president Evelyn Swaim for facilitating the discussions and to everyone that was able to join us. It was so great to see everyone: Olga Noha, Alan Gonsenhauser, Pam Boiros, Lawrence Schwartz, Amy Reinert, Jessica Crimmins, Carter Holland, Cynthia Gumbert, Gary Lombardo, David Gutierrez, Eric-Jan (EJ) Schmidt, Pat Walsh, Allison J. Snow If you are interested in learning more about ClubCMO, visit https://club-cmo.com/ or reach out to me or Evelyn directly. 📅 We have an exciting event coming up in December. Mark 12/17 on your calendars now to reserve the date. More details coming soon. #BostonCMO #CMOCommunity #GTM #Marketing

Justin Flom is one of the world’s top content creators. He’s NOT an influencer, he's an entertaining data analyst. Big Difference. With over 100 BILLION VIEWS, and averaging 1.5 Billion views a month, I'm not sure you'll find a more qualified leader in the space, and the time is right to harness his deep knowledge to your advantage! In addition to his relentless pace of content creation, we are rolling out consulting, producing and directing offerings for your content which will: 🚨Engage the audience to “Stop the scroll” 🚨Test edits of content to increase chances of going viral 🚨Increase Watchtime 🚨Make the “barrier to exit” difficult 🚨Creating custom content based on each platforms unique algorythim Each of us KNOW the importance of social media, but many of us need a proven expert on the hook, story, and measurability of the best chance at success. If this sounds like you, why not partner with us as we roll out this service to CMOs and Social Media Teams! [email protected] Club CMO CMO Council #cmo #cmos #socialstrategy #billionsofviews #Algorithmmagic #tiktock #youtubeshorts

Steve Connell’s powerful spoken cinema piece, "What You Are Made Of," was a turning point in our summit, reminding us of the profound impact of self-recognition and inner motivation. Through his vivid visuals and compelling voice, Steve reignited our passion and emphasized the importance of understanding our true selves. As we navigate our professional growth, it’s crucial to remember that our journey begins with us. Steve’s message resonated deeply: without people, problems remain unsolved. His piece challenged us to look beyond surface metrics to recognize the trials and tribulations that shape our unique paths. In a world where we often feel defined by external expectations, Steve reminded us that true winning is more than a result—it’s an approach. This summit isn’t just about gathering insights; it’s about learning from each other, growing together, and embracing both our victories and setbacks. We are a team, and our collective growth and success depend on the connections we make and the support we offer each other. Steve Connell’s session was a powerful reminder of the importance of self-discovery and the strength we find in unity. Spoken Cinema David Fischette 📸 :TLKmultimedia #ClubCMO #NetworkingEvent #MarketingLeaders #FallInnovationSummit #IndustryConnections #EventRecap #MarketingCommunity