Circle Park

Let's break down the #1 consumer app advertisement of the year: #advertising #consumertech #startup #marketing

Here’s how we used content to 4x users in just 3 months for one of our clients: Are you a founder looking to grow your startup? Follow for more. #advertising #startup #marketing #consumertech

Here’s what KitKat’s expansion to Japan can teach you about scaling startups. The year is 1973, and KitKat is about to enter Japan. However, the home-court marketing advantage they had in England wasn’t showing results. But, why? Different food tastes have different cultural values and, ultimately, a different ideal customer profile. So, what did KitKat do? They created regional-specific flavors like strawberry and green tea to be sold in local stores. In other words, they doubled down on consumer segmentation. By 2014, KitKat was the #1 sweets company in Japan. Now, why in the world does this matter for your startup? Well, the company that resonates with consumers most wins! Point blank period. We’ve seen this across every consumer segment we’ve worked with. When it comes to advertising, having the best production, scriptwriting, or media placements can be advantageous. But the single most crucial factor is the ability to deeply understand your ideal customer profile in excruciating detail. This means articulating their interests and pains in greater detail than they might even recognize. When you can do this, it leads the consumer to believe that the solution you offer can address their desires better than anyone else in the market, which, in turn, draws the consumer towards your product or service. Follow Circle Park for more tips on scaling repeatable growth.