You don’t live inside your email inbox and neither do your customers. So why do so many CS teams rely so heavily on email for digital customer engagement? Email may be the simplest, fastest low-hanging fruit when you build out your digital CS strategy, writes Marley Wagner for ChurnZero, but you need to get more creative about reaching customers where they are. Get to know four impactful, non-email digital #customersuccess engagement channels, and how to use them to keep customers moving forward. https://lnkd.in/enskgpQw
ChurnZero
Software Development
Washington, District of Columbia 30,558 followers
We're the Customer Success platform and partner for growing SaaS and subscription businesses.
About us
ChurnZero is your platform and partner for Customer Success. We help your subscription business succeed at scale by giving you everything you need to improve efficiency, increase revenue, and deliver the best possible customer experiences. ChurnZero helps your Customer Success team spot potential churn risks early and see renewal and expansion opportunities faster. Best-in-class automation and personalization, in-app communications, and Customer Success AI™ make it easy to engage with customers and lead them to value. Our platform offers journeys, health scores, survey tools, segmentation, plays, reporting, real-time alerts, walkthroughs, collaboration centers and more, and integrates easily with your CRM and tech stack. Beyond the software, we pride ourselves on being your team’s trusted partner, consultant, and coach, dedicated to helping you and your team focus on the work that matters most. Visit us at www.churnzero.com and discover the Customer Success platform and partner who'll help your business grow.
- Website
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https://churnzero.com
External link for ChurnZero
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Customer Success, Customer Experience, SaaS, subscription business, Software, Customer Retention, Customer Experience, Retention, Customer Engagement, Account Management, B2B SaaS, Customer Onboarding, Customer Journeys, and customer onboarding
Products
ChurnZero
Customer Success Software
ChurnZero is the leading Customer Success Software platform, that helps subscription businesses fight customer churn. Its software solutions allow businesses to understand how their customers use their product, assess their health and their likelihood to renew, and give businesses the means to personalize the customer experience through timely and relevant touchpoints.. Learn how our real-time SaaS platform helps support Customer Success teams.
Locations
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Primary
717 D Street
2nd Floor
Washington, District of Columbia 20004, US
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Amsterdam, NL
Employees at ChurnZero
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You Mon Tsang
CEO, ChurnZero: your partner and platform for Customer Success
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Cal Shilling
Founder, Shilling & Rott Executive search ★ Talent Leader / Coach ★ 110 SaaS start-ups ★ 10,000 hires ★ Top 1% Linkedin ★ 23k Followers
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William Wagner
Retired Technology Executive; Board Director
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Hunter Montgomery
Chief Marketing Officer at ChurnZero
Updates
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ChurnZero reposted this
Increasingly, #customersuccess teams have the mandate to sell, writes Jason M. Lemkin—but does this mean they can’t always do what’s best for their customers? In fact, says ChurnZero CEO You Mon Tsang it’s possible to do both. You can commit to the customer, and to a number—no matter who you report to. CS leaders: what do you think? Join the conversation in the post below.
So this should be a golden age of customer success and customer success software. Even if I personally don't love it. Why? Because customer success in SaaS is now part of the sales team. Not always, but far more often that before. More and more startups and scaleups have firm "commits" for opportunities and revenue from the VP of CS / CCO. That they report on to the CRO, and the board. Now with that, comes a lot of change. If you report to sales, it's tough to care about anything but ... sales. It's tough to care about anything but upgrades and getting more licenses. That's not always what's best for the customer. But it should lead to two things: #1. Customer Success Software Becoming More Valuable -- And Easier to Sell If CS software truly drives new revenue, it should be stickier and be able to extract higher ACVs and more value. This is a different goal than savings accounts from churn and driving NPS up, though. #2. Customer Success Should Get More Variable Pay This is happening. For years, many in CS have complained about relatively low comp and little to no variable pay. Well, that's changing once you are part of the sales team. I see many CS roles now with much higher OTEs than in the past. But with that -- yes -- comes a true revenue commit. No more best efforts. Is this change good? I don't know. But it's a lot of change. Many in CS are now getting what they've complained about. More variable comp and higher OTEs. But now they have to be ... salespeople, in essence. And CS software? Always critical. But now it can be part of the revenue stack. There was always far more money there. We'll see.
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Increasingly, #customersuccess teams have the mandate to sell, writes Jason M. Lemkin—but does this mean they can’t always do what’s best for their customers? In fact, says ChurnZero CEO You Mon Tsang it’s possible to do both. You can commit to the customer, and to a number—no matter who you report to. CS leaders: what do you think? Join the conversation in the post below.
So this should be a golden age of customer success and customer success software. Even if I personally don't love it. Why? Because customer success in SaaS is now part of the sales team. Not always, but far more often that before. More and more startups and scaleups have firm "commits" for opportunities and revenue from the VP of CS / CCO. That they report on to the CRO, and the board. Now with that, comes a lot of change. If you report to sales, it's tough to care about anything but ... sales. It's tough to care about anything but upgrades and getting more licenses. That's not always what's best for the customer. But it should lead to two things: #1. Customer Success Software Becoming More Valuable -- And Easier to Sell If CS software truly drives new revenue, it should be stickier and be able to extract higher ACVs and more value. This is a different goal than savings accounts from churn and driving NPS up, though. #2. Customer Success Should Get More Variable Pay This is happening. For years, many in CS have complained about relatively low comp and little to no variable pay. Well, that's changing once you are part of the sales team. I see many CS roles now with much higher OTEs than in the past. But with that -- yes -- comes a true revenue commit. No more best efforts. Is this change good? I don't know. But it's a lot of change. Many in CS are now getting what they've complained about. More variable comp and higher OTEs. But now they have to be ... salespeople, in essence. And CS software? Always critical. But now it can be part of the revenue stack. There was always far more money there. We'll see.
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#DYK that Customer Success Meetup are offering 100 free tickets to NYC Customer Success Week this October? They’re available to the first 100 people who share the following post. ⬇️ “I’ve got my tickets! Can’t wait to see you this fall at New York City Customer Success Week. See you there!” Just post the copy above, include this image, and tag Customer Success Meetup to enter. The ChurnZero team will be there—will you? #CustomerSuccessWeek #customersuccess #NYCtech
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Tomorrow, the super-early bird flies the nest. If you’re planning to join ChurnZero at ZERO-IN 2024 this October, and want every dollar of ROI, register now at https://lnkd.in/dMfUjenN. Wondering what’s in store? ZERO-IN’s agenda is geared to help #customersuccess leaders increase their: 🟣 Influence: Build new skills for leading your team, your C-suite, and your industry. 🟣 Impact: Learn practical tactics and processes for levelling up your results and outcomes. 🟣 Innovation: Explore new technologies, ideas, strategies, and CS use cases for AI, automation, and much more. There’s no selling and no fluff: just actionable learning, discussion, and networking. See who’s on the agenda so far at https://lnkd.in/dMfUjenN.
ZERO-IN 2024
churnzero.com
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Simplicity happens rarely in customer success, but when you make it your purpose, the results can be spectacular. Take customer onboarding, for example. What would happen if you scrutinized every process for its necessity and impact? In other words: what if you applied a minimalist approach? Take a look and see how it could work: https://lnkd.in/gNtHeKxQ #customersuccess #adoption #onboarding #minimalist
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ChurnZero reposted this
The ChurnZero Implementation team is looking for our newest teammate! Do you know anyone who is interested? Send them my way! 👋 👋 👋 Learn more about ChurnZero on our careers page here: https://lnkd.in/ewrseSRv
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You can’t be truly effective in CS without truly understanding your customers’ goals. But how can you be sure of them—and what does it take to align your initiatives with them once you know? Learn to realign your strategies with an outcomes-first mindset in ChurnZero’s upcoming webinar with Keishla Ceaser-Jones (EAB) and Stephanie Workman-Bolden (Discovery Education), and ChurnZero. We’ll show you the frameworks and techniques to understand and meet your customers’ goals, plus the measurements that will keep you on track. Save your seat at https://lnkd.in/e7ZHqA43. #customersuccess #customercentric #webinar
Webinar- Mastering outcomes-based customer success: Strategies for sustainable growth
info.churnzero.com
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ChurnZero reposted this
Digital Customer Success Consultant | Fractional Chief Marketing Officer | Top 100 Customer Success Strategist
My friend Bob London is an expert in listening. My expertise lies in all things digital. On the surface, these may seem like polar opposites. But Bob and I are ready to convince you that they’re actually the perfect pair. We’re heading to ChurnZero’s Zero In conference this fall to talk about how to create an effective digital strategy that removes repetitive work, freeing time for more strategic customer conversations, and how to make those customer conversations better and more effective once you actually have time for them. See you in DC!
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ChurnZero reposted this
I saw a recent reddit post looking for help to convince leadership to invest in CS. This is unfortunately the reality for a lot of CS teams. Rachel Provan had a great episode about this topic. (which I'll link in the comments) She says "50% of succeeding in CS is convincing people you need it in the first place." 🤯 I get it, I'm biased, I work at ChurnZero but I've seen firsthand the value a CSP can provide for CS leaders. Things like: -Revenue Reporting (NRR, GRR, Churn, etc) -Reliable forecasting -Capacity Planning And pretty much answering any other question a CEO/board member asks. A CSP is not a cure all but it's got a lot of reporting to help justify CS to leadership.