Centriply

Centriply is an independent tech developer & media agency that creates Audience-Based Advanced TV ad campaigns anywhere in the US. We are the search engine for TV audiences. Creating unique data-driven and location-based media plans for audience targeting used by agencies and brands. Centriply creates common ground between digital, one-to-one and targeted linear TV in a way that delivers superior results to your clients. Many types of business goals are supported by the value of matching quality TV advertising scaled across 80 million homes with 1st or 3rd party segments. Centriply has the ability to find households and provide KPI attribution to the ZIP Code, a drive-time radius, or against a traditional DMA. It’s Targeted TV like you have never seen before. Headquartered in Saratoga Springs, NY, Centriply's sister companies Cable Scope and Tango Media System, develop specialized Advanced TV services and technology. This partnership allows brands and agencies to use sales and customer data to find the right locations, high value prospects, and safe programming. All this provides advertisers the ability to reach different audience segments to drive overall company growth and profitability for both agencies and brands. You can partner with us to offer a unique TV solution that goes beyond programmatic with Targeted TV and keep your fee. When used as a white label service, marketing companies can offer leading edge advanced TV audience buying, using the same data segments as digital campaigns (Experian, NinthDecimal) applied to ZIP level locations and track attribution. Working with brands directly or digital specialists there is the option of tapping into the 3,000+ Cable Systems, Telcos, DBS and VOD systems, located around the country through our buying team. Plan your TV impressions by ZIP, measure by HH and attribute TV impressions back to business KPIs is what it's all about. Show your team TV advertising like they have never seen before.

Website

http://centriply.com

External link for Centriply

Industry

Advertising Services

Company size

11-50 employees

Headquarters

Saratoga Springs, New York

Type

Privately Held

Specialties

Audience Targeted TV, DMP For TV, Media Budget Allocation, Large Scale Media Activation, Branding With TV, Quality TV Impressions at Scale, Medium Size Agency Partnerships, Digital Agency Partners, Household Addressable TV, Brands with in-house creative and media, Advanced Advertising, Media Planning, Targeted TV audiences, Self-serve TV platform, TV Attribution, TV Audience Mapping & Reporting, Performance TV, Programmatic & Automated TV Inventory, Location Analysis, and Advanced TV Advertising