ByHeart

ByHeart is BACK! We truly cannot begin to explain how excited we are to announce that we are exclusively launching with one of the nation’s biggest retailers—Target! This means that our formula is available to families in more places. Starting today, we’re rolling out in stores across the country. This announcement comes on the heels of months of hard work and sheer determination. And throughout this process, we never lost sight of the magnitude of what we’re all doing here—making the most important food for the most important people, babies. byheart.com

We couldn’t be more proud of our Chief Medical Officer, Dr. Devon Kuehn. Recently, she did a week-long surgical mission with Healing the Children in Tanzania, an organization that reaches across national boundaries to provide children who are in need of medical care. They arrange a team of volunteer doctors, nurses, anesthesiologists, and other medical professionals to go to underdeveloped countries to provide medical treatments and surgeries for children in need. Dr. Devon, you continue to inspire us all at ByHeart!

We had a great time exhibiting at this year's American College of Obstetricians and Gynecologists (ACOG) Annual Clinical & Scientific Meeting, where we connected with hundreds of leaders in Obstetrics & Gynecology at the ByHeart booth. We discussed ByHeart's path to innovation, our clinical trial, and distinctions of our Whole Milk Infant Formula. Thank you American College of Obstetricians and Gynecologists (ACOG) for the opportunity to support!

Bringing a genuinely new and innovative infant formula to the US market means building from the ground up—owning your manufacturing facilities, studying and incorporating the latest breast milk science, sourcing high-quality ingredients from around the globe, conducting a clinical trial, AND getting it registered by the FDA. In 2016, when ByHeart was just a dream, we understood how these entry barriers could make it difficult for new infant formulas—the ones doing something genuinely different—to enter the market (especially without the support of partners who believed in the dream, like our investors, ingredient innovators, breast milk experts, and highest-tier farmers). ByHeart's success is a testament to the unwavering commitment of our partners. We recently concluded another round of financing, thanks to their support! This will enable us to further invest in research and development, and drive sales growth in the US. We are beyond grateful for their belief in our vision. Our collective efforts have not only challenged the status quo but also reshaped the infant formula market. We've introduced a groundbreaking infant formula recipe, a patented protein blend that gets closest to breast milk, and established our end-to-end manufacturing capabilities by constructing 2 factories in the past 2 years! We're also proud to have disrupted the market as the only American-made* infant formula to use organic grass-fed whole milk—never skim. These innovations have set new standards in the industry. Support and belief from our partners help bring new innovations, like our infant formula, to life and, most importantly, provide better options for more babies. Read more about our latest funding at Axios: https://lnkd.in/eXkQaNNs *With globally sourced ingredients

Eggs, check. Bananas, check. 1 pub-sub with chicken tenders, check (and, duh). Diapers, check. 3 cans of ByHeart, CHECK! Our goal is to make ByHeart available to as many families as possible across the US (er...globe, but, you know, baby steps!). That's why we're so excited that you can now shop for us in 1,367 Publix Super Markets stores! See you there (and save us a pub-sub, thx!). Find us at your nearest Publix Super Markets https://lnkd.in/eiw-zt5a

We had the honor of attending this year’s Pediatric Academic Societies Meeting (PAS) in Toronto where we had the opportunity to connect with hundreds of pediatric healthcare professionals and discuss the latest science, research, and innovation in the pediatric health field. We shared our lengthy path to innovation, our groundbreaking clinical trial results, and even got into the nitty gritty of what makes our infant formula unlike any other sold in the US (our patented protein blend and organic, grass-fed whole milk might have something to do with it!). Want to meet us IRL? Sign up for our newsletter to see what conference we’ll be at next! https://lnkd.in/eeyEzBEm

In early 2022, the temporary closure of a single infant formula manufacturing facility triggered one of the most significant food shortages in our country's modern history, leaving almost half of formula-using parents in the US without sole-source nutrition for their babies. Wondering how our country's formula supply chain could be so vulnerable to such catastrophic disruptions? Because of its reliance on so few infant formula manufacturers and innovators. Until ByHeart, every new US-made infant formula brand that had entered the market in the last 15 years had used one contract manufacturer. But we know that in order to make a better formula, you have to change how you "everything" about formula—including manufacturing. So we did just that. In 2016, we began working with leading breast milk scientists and started building an infant formula from the ground up. From globally sourcing the highest-quality ingredients to conducting the largest clinical trial by a new infant formula brand in 25 years, to building three of our own factories—we've worked to create a new and innovative infant formula that’s unlike any other made in the US*. Through our commitment to innovation and ownership, we're playing our part in preventing a devastating shortage from happening again. What we care about most is showing up for parents in the way they need us—through high-quality, next-generation, reliable nutrition for their babies. Our Co-Founder and CEO Ron Belldegrun penned an op-ed for Entrepreneur Media, detailing his perspective on how we can continue to drive the industry forward. Head to the link to read the full op-ed https://lnkd.in/eMKTK3cN *with globally sourced ingredients. 

Have you heard all the buzz about ByHeart recently? You’ll find us everywhere from USA TODAY to Glamour. We even won FoodBev Media’s World Food Innovation Award for Best Children’s/Baby Product! And not to keep tootin’ our own horn but we were named “Closest to Breast Milk” by Parents (no biggie!). On a lunch break and want to learn more? Read up on the rest of the press here: https://lnkd.in/eQRnfghY https://lnkd.in/eWh6sBFW https://lnkd.in/ek9E9YCj https://lnkd.in/en7EqkBh

I'm so excited and proud to be a part of ByHeart's exclusive launch in Target!