Branding in Asia

“We have a very specific brief at Tourism Australia with a global footprint that sees us actively market into 15 key international markets," said Tourism Australia Managing Director, Phillipa Harrison. "Our campaigns have set a high benchmark over the years and as our operating environment continues to evolve we need to ensure Australia stands out on the world stage." Droga5 The Monkeys Accenture Song

“Kids love pretending to be their favourite sporting heroes. Especially when the world’s biggest sporting event is about to happen. Realistically, though, they don’t have the silky skills of their heroes," said Ogilvy Australia ECD Hilary Badger. AAMI Ogilvy APAC

"The aim of this project is to offer a glimpse of what the future holds for household items after AI appliances impact our daily lives,” said KT Kim, VP and Head of Integrated Marketing Communications, at Samsung Electronics.

Winners for the 2024 Cresta Awards will be announced on September 26th.

"Leadership today is very different from before. All agencies on this island aren’t large, and the ones that are, have a few different agencies under a roof. The successful ones manage to retain their small agency culture," says Keshav Bhat. "Thinking small, being hands-on, leading, and executing at the same time is what I enjoy and that’s the requirement of today’s leaders." BLKJ HAVAS Havas

"Leadership isn’t about smooth sailing; it’s more about navigating waters calm and crazy with a compass that’s calibrated to empathy and a healthy dose of self-deprecation. It’s less about barking orders and more about listening intently, then sharing and articulating a vision so compelling it makes spreadsheets sound sexy," writes Ibraheem Youssef stnmtl

Smitha Virik looks at why many companies still have trouble expanding successfully into APAC, despite the wealth of opportunities in the region. TEAM LEWIS #marketing #branding

Royal Brunei Airlines Extends Partnership with Merkle Singapore With 3-Year Exclusive Remit | Branding in Asia

Broadbank Group Appoints The Pistol as its Digital Media Partner

“Sport really is stranger than fiction. Whether it’s a farmer who dealt with a drought by swimming laps of the dam, or 47-year-old I.T professional turned national record holder, we’ve loved unearthing the best sports stories Australia has never heard of,” said The Monkeys creative director Adam Slater. The Monkeys