Basis Technologies

No more silos. No more spreadsheets. No more headaches. Just a unified platform that makes all your advertising more streamlined and more connected. Make inefficiency a thing of the past with Basis: The Advertising Automation Platform. Learn more: basis.com/seamless --- Production Company: Bottle Rocket Media Executive Producers: Brett Singer, Dan Fisher Producer: Kerry Ware Director: Kristyna Archer Actor: Clare Czechowicz (Eleanor)

Ian Forrester, CEO at emotion-driven ad platform DAIVID 🦩 Creative Data, joins AdTech Unfiltered host Noor Naseer to explore how AI-powered creative testing is changing the game for agencies and brands. They discuss why traditional creative testing is too slow and costly and how “creative data” at scale can bridge brand building and performance marketing to drive business outcomes: https://ow.ly/xSNQ50WJbZb

Stop wasting ad spend on poor-quality inventory: Our free course on brand protection quickly empowers you to proactively block threats and ensure campaign quality on Basis. Gain confidence, boost ROI, and build your reputation as a future-ready advertiser in the AI era: https://ow.ly/GyFF50WFnNZ

AI slop isn’t just a "future you" problem—it’s happening now. With digital ad growth at its lowest since 2009 (EMARKETER), can marketers afford to wait and see how this plays out? Read more here: https://lnkd.in/eWRNmEpu

In programmatic, do more partners equal better results? Magnite's VP of Demand Gregory Sherrill shares how advertisers can cut through inventory fragmentation, improve transparency, and make smarter supply path decisions to drive performance. Get the full conversation with Sherrill and host Noor Naseer: https://ow.ly/CSuk50WGIpN #AdTech #Programmatic #SupplyPathOptimization #Transparency #MediaBuying #AdtechUnfiltered

Live CTV is establishing itself as a core part of the modern media mix. Going into the fall sports season, Basis' Lindsey Freed, SVP of Media Investment, says it's essential to understand live content’s value and how to activate it: https://ow.ly/UJFy50WGcy6 #CTV #LiveSports

Cookies may be sticking around, but identity, addressability, and targeting are still evolving fast. Listen as Experian VP of Adtech Ali Mack joins host Noor Naseer to unpack how advertisers can adapt to signal loss (including first-party data, partnerships, and privacy-safe targeting) without losing precision: https://ow.ly/JvTb50WEATO #AdTech #DigitalMarketing #IdentityResolution #DataPrivacy #FirstPartyData #AdtechUnfiltered

The rise of AI slop is changing what people see, engage with, and trust online. For marketers, that means being more intentional about where to run, who to partner with, and how to evaluate campaign performance: https://ow.ly/6gLu50WE3cR

We're thrilled to partner with PEER39 to bring these targeting capabilities to Basis!

Music videos are more than entertainment; they're emotional goldmines for brands seeking deeper connections with their audiences. Rob Christensen, Global EVP at Vevo, breaks down why music videos should be a cornerstone of an advertiser's media strategy: https://ow.ly/jKMP50WCe9P #AdTechUnfiltered #DigitalAdvertising